Long tail keyword webmaster How to do the site long tail keyword

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The long tail theory is the famous "Wired" magazine editor Chris Anderson in 2004 began in the series published in Wired Magazine and later published in the book "Long Tail" specifically elaborated. Chris Anderson studied the consumer data of the Amazon bookstore, Google, and Netflix, the online video rental website, and came up with the long tail theory.

Long Tail theory

The so-called long tail theory, refers to when the commodity storage, circulation, display of the venues and channels is broad enough, the cost of commodity production has plummeted so that individuals can produce, and the cost of goods sales sharply reduced, almost any previously seemingly low demand for products, as long as someone to sell, will be bought. The combined market share of these and less expensive products can be compared to or even larger than the market share of a few mainstream products. In traditional media, people are exposed to the products selected by the mainstream media (such as television, radio, newspapers) every day, such as the top ten best-selling songs each month for each station, the highest-grossing movie of the month. So does the book market, where authoritative newspapers and magazines often roll out the best sellers lists. Regardless of their taste gap, the masses of consumers have to be in the mainstream media under the indiscriminate bombardment, so that consumption has to tend to unity, all people are watching the same movies, books, listening to the same music. The internet and E-commerce have changed that. The real store is bigger, and can only accommodate 10,000 books. But the Amazon bookstore and the video rental website such as Netflix, its sales place is completely not subject to physical space restrictions. In the Amazon Bookstore, the site itself is just a huge database, the site can provide the books can expand without difficulty to tens of thousands of, hundreds of thousands of, millions of. There are all kinds of strange hobby consumers can find their favorite books and records online. Online bookstores can sell very alternative, not widely needed books, can only sell a rare book a year to a consumer, marketing costs do not increase significantly. Physical stores cannot do this, and it is not possible to take care of people who have a different hobby and deliberately put a book that sells only one year in the store. Physical store shelves show the cost is very high. According to Chris Anderson's study of Amazon bookstore, Netflix website and Google, this kind of alternative, single sales of very small products of a large size, the total number of sales is not less than the popular list of hot products. Typical sales figures for this type of website are shown in Figure 3-17, which is known as the Long Tail sketch. The horizontal axis is the product popularity level, the ordinate is the corresponding sales number. You can see that the most popular part of the product, that is, the left side of the so-called "Head", the category is not much, single sales are very large. "Long tail" refers to the large number of species on the right, but the demand for a single product and sales are very small part. The long tail can be extended to near Infinity. Although the long tail part of each product sales is not much, but because the long tail is long, the total sales and profit and the head can be comparable. This is the long tail effect that can only be achieved on the Internet.

Second, search long tail

In the field of SEO, longer, more specific, the search for a lower number of words is the long tail keyword. A single long tail word search is small, but the overall number of large, combined with the total search frequency is not less than the number of popular keyword search, is the flow of gold. Another SEO staff focus on the long tail of the word is the important reason is that the long tail word competition is small, so that large-scale rankings to improve the possibility. The search field is the most obvious embodiment of the long tail theory, because the channel is wide enough, each netizen's computer is the channel; delivery, low production costs, search engine return to each keyword results of the cost is almost negligible; the user needs to be diversified and searched for anything. Search engine engineers have confirmed that the search for a large number of keywords in the search volume is very small, but the overall volume is large. Even some of the search terms have never appeared before, and never appeared, only one user searched once. In the long tail of the word was invented before, the SEO industry has long established the same keyword principle, but no long tail keyword this noun. Long tail theory was put forward, the first often used is the SEO industry, because the word is very image aptly explained that we have been following the keyword selection principle. Many webmaster from the traffic statistics can also see the long tail phenomenon. The main popular keywords even if the ranking is good, bring the flow is often compared to a large number of long tail keywords. It can be said that the long tail keyword is large and medium-sized Web site traffic main. Most large web site long tail traffic should account for more than half, to more than 70% or 80% is not uncommon. So doing a long tail is one of the keys to increasing traffic. The long tail effect is harder to exert on small web sites. The main keywords of large web sites can bring thousands of visits per day, compared with the tens of thousands of or even hundreds of thousands of-day traffic of the website, it is a small fraction. Really bring a lot of traffic, or the hundreds of thousands of long tail page. Small Web sites do not have a large number of pages to do the basis, and can not effectively attract long tail search.

Third, how to do long tail keywords

It's easy and difficult to do a long tail. Said it is simple because, in general, do not need to do in-depth keyword research, and do not need to deliberately optimize specific long tail keywords. Because the number of large, to see the number of searches, specially tuned page optimization is not feasible, only through a large number of effective content and site structure optimization to ensure that the page is included. As long as the basic page optimization, long tail keyword ranking can be comprehensively improved. Some webmaster in the forum asked, how to do long tail keyword research? In fact, this is difficult to study. A website to do hundreds of thousands of keywords research is feasible, but this quantity is not long tail word. The web site that really embodies the long tail effect should be at least tens of thousands of pages, reaching hundreds of thousands of millions of is just plain. Long Tail keyword number at least tens of thousands. The general list of these keywords, through the software query search times or Baidu index is feasible, but further research, such as estimating the degree of competition, the allocation of specific pages, feasibility and necessity greatly reduced. So the key to do long tail words is included and page basic optimization, both of which are the site overall optimization must be done. You don't have to think about a particular keyword, but it turns out that the long tail is going to go up. Said it is difficult to do long tail first to have a large number of content for small and medium-sized enterprises and personal owners, in addition to reprint, collection, there seems to be no better way, unless the site is user generated content. Website basic optimization, especially the internal link structure, must pass, in order to ensure a large number of pages containing long tail keywords are included. For some large websites, the guarantee is not a simple thing. To improve the ranking of long tail words, the domain name weight is also a factor. The same or similar content on the web, the domain name is low, the page ranking must be back. So the long tail theory is SEO personnel must understand and pay attention to the concept, but to really show the long tail keyword effect, but not from the keyword itself, but from the site structure, content and the overall weight of the focus. This article by the http://www.wgzhongjia.com webmaster sorting feeds!