Magic leap virtual Reality has ambitions, or applies to a wider range of areas outside of games and movies

When you open Magic Leap the company's official homepage, a magical picture will be displayed in front of you: a pair of children's hands slowly open, inside unexpectedly hidden a miniature elephant, shaking the nose slowly stand up, lift the forelegs as if to greet you.

Here we can see some stunning images: the huge whales that make the sea, the crowds on the beach, the dragon and the birds in the sky, the Qi in the sunset, and the children sit around the colorful hippocampus, suspended in midair.

This is what virtual reality company Magic Leap forward to achieve. This is a secretive company, unlike Microsoft's HoloLens or Facebook Oculus, few people have really seen what Magic Leap's products look like, let alone experience them, and few can say exactly, Magic Leap in the end to what kind of technical means to do augmented reality or virtual reality (AR/VR).

But none of this has affected the 2 billion-dollar start-up, which has become a strong competitor in virtual reality in the future, with the endorsement of technology giants such as Google and Qualcomm, so that no one can doubt the true strength of the company.

Magic LEAP chief executive Wayne Rooney · Abervitz (Rony Abovitz) has been unusually involved in Reddit's online quiz event, revealing the company's ambitions in virtual reality applications.

Different virtual reality technology

At present, there is little knowledge about magic Leap, the company's research and development of its products are also secretive, Tencent technology to Magic Leap, want to product progress, technology applications and other questions to seek response, the other side replied: "Now do not comment, you understand." ”

From the limited information currently disclosed, Magic Leap focuses on the Ar/vr field, and from the dynamic picture effects displayed on its website, Magic Leap is likely to use technology that is not the same as Facebook's Oculus and Samsung's Gear VR.

Not long ago, Magic Leap CEO Rounias-Bevize A rare involvement in the Reddit website's "Ask Me Anything (AMA)" online event. In response: "How do you explain what you are doing to people who have never heard of Magic Leap," he said, "You can think of us as Science and Technology Biology (techno-biology), and we consider it the future of computers." ”

The answer seemed even more confusing, and then he added: "Our goal in the AR and VR realms is to replicate the full range of virtual reality." ”

Speculation Magic Leap virtual reality technology will still rely on wearable devices to achieve, but with Oculus Rift or Samsung Gear VR is different, the latter two use three-dimensional 3D technology, through different angles to the eyes projection different images, "deception" The object that the user sees produces three-dimensional effects.

Abervitz The virtual reality technology, saying it would cause "temporary and even permanent neurological impairment." Magic Leap uses a small projector to project light and images into the user's eyes. Because the brain can not distinguish between ambient light and projector projection light difference, the result is the combination of light and objects to form a realistic stereo image.

or applied to a wider range of fields than games and movies.

For the popular application of AR/VR technology, the most readily understood and accepted by most people is the use of the Game entertainment field, Magic Leap may be no exception, with the help of AR/VR technology to combine virtual images and reality, and even create a complete virtual environment, the players to provide a more unique game experience.

But in addition to the game, Magic Leap may have even greater ambitions, that is, to use in the field of film entertainment, because both its early investors and employees are inextricably linked to the film industry.

In addition to Google, Magic Leap's other early investor was Legendary Entertainment, the company's hot film Godzilla and Star Trek Studios.

Magic Leap's chief creative Officer Gremdwein (Graeme Devine) has worked for Lucas Studios and Apple, and his addition will enhance the company's application in the film industry. In addition, the company also works with the Weta Studios, the most famous studio in the film industry, which used special effects for the rings, hobbits and avatar movies.

So don't be surprised that one day, Magic Leap will bring you a different viewing experience.

In addition, Abervitz said the company is trying to expand its technology applications in non entertainment areas, including "social, map, productivity and creative communications." ”

As Abervitz in Reddit, Magic Leap's ultimate goal will not be limited to games, movies and other entertainment areas, but to make their products a part of People's Daily intelligent life, like today's mobile phone.

Abervitz said, "the company believes that people may use this new computer technology as much as possible in the future, no less than the current mobile devices." ”

Combined with a series of wonderful images on its official web site, Magic Leap may really be a great way to bring about a major change in the intelligent life that remains to be seen.