Mobile network market into new blue sea stationmaster layout profit still owe Dongfeng

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The smartphone boom behind the loss of Nokia's leading role in traditional mobile phone giants is that smartphone makers, represented by Apple, have fundamentally changed our traditional definition of mobile phones with new hardware devices, and that today's handsets are becoming more and more comprehensive, Because of the huge advantages of portability makes the current mobile phone for the user's stickiness in a considerable number of ways beyond the computer, become the current Internet users and entertainment preferred tool. In such a background, the market interest of mobile phone network appears to be ripe, become the parties actively scramble and layout of the new blue Sea. Let's look at a set of data, according to DCCI Internet Data Center data show (as of August 30, 2011): 1. Renren network traffic has been 30% from mobile phones, 2.58 of the city has been super 30%;3. The public comment is also more than 30%, and mobile device traffic growth is twice times the PC; 4. Their mobile internet traffic and PC Internet traffic reached 1:1 and surpassed the near end of this year, and 5. Sina Weibo this ratio has taken the lead in approaching 1:1;6. Every customer day mobile phone orders over million, Taobao Day mobile phone users over 10 million.

From this set of data, we see not only the current users of Internet access to the way the major changes, but also see the phone behind the huge new market opportunities hidden. Consumer habits are the direction of all business activities, if you have bungled the development of the Internet in the golden period, then certainly can not miss the current mobile phone network consumer market new rise. Undoubtedly, the current mobile phone in the network entertainment and consumption plays an important role in the establishment of the mobile phone network market position.

The mobile phone for the new media and carrier of the blue sea business opportunities attracted the attention of all parties, many sites and businesses have already put into the new blue sea, Including a dedicated domain name that has been used to end Mobi has long been ready for the advent of the mobile phone era, but the rapid development of the mobile phone market has not been used in the way it was intended. The rapid development of the mobile phone network market for traditional internet companies, traditional enterprises and personal webmaster, all means that with the past a completely different platform and opportunities. Especially for the vast number of personal webmaster, how in this new network "feast" among the share of a cup of soup, is undoubtedly every individual webmaster concern.

The difference between mobile phone network and internet and Unicom

The early limitations of the device's own hardware made it possible that the mobile network was expected to be a mainstream WAP network, including. mobi's domain name design is designed for the mobile phone network. In fact, with the advent of intelligent machines and rapid development, so that the mobile phone access conditions greatly improved, which directly led to the mobile phone on the internet is also completely smooth and comfortable. Thus, the gap between the mobile phone network and the internet has been driven by technology to disappear, so that the Internet form of the site is still the main object of mobile Internet, like the previous kind of special WAP site gradually decline.

For personal webmaster, the news is undoubtedly more positive than bad. Personal owners can therefore reduce the threshold of construction stations, no need to specialize in the production of a special WAP site, just use a WAP version of the program, so that the site can be both for Internet users, but also for mobile phone users, to facilitate the switch between the version of different users. The need to pay attention to the difference is that the use of mobile phone users and traditional Internet users must have a considerable difference, webmaster needs in the website promotion and user relations in the maintenance of the use of targeted countermeasures, so as to enhance the user on the site stickiness, for the follow-up development and profit lay a solid foundation.

Ii. countermeasures against large internet companies

There is no doubt that whether in the traditional Internet market, or the emerging mobile phone network market, personal owners have to face the growth of large internet companies, they rely on the advantages of money and technology, can easily dabble in the mobile phone network market, the existing site to quickly provide a match with the phone access version, To optimize the user experience, but also to eat can be introduced more user-friendly mobile phone clients.

In the face of such a strong competitor, as a disadvantage of the competitive position of the individual webmaster, you need to take "to avoid its sharpness, attack its weaknesses," the competition strategy, in other words, it needs to pay more attention to the differentiated operation and promotion strategy. When large internet companies due to scale expansion, no time to take into account more details of the user experience, to provide users with targeted resources and services, personal webmaster should seize their deficiencies and deficiencies, focusing on specialized resources and services to exert effort. For example, some user forums that provide specialized resources, it is by the demand for specific groups of users in the market segments to meet the needs of a large number of people to gather a lot of popularity, and these users of the site has a very high degree of loyalty, so that it will be in any case when necessary through the mobile phone this is not limited by time and geographical access to the The formation of the Web site in the process of stable user sources, at the same time they bring about the spread of word-of-mouth effect will greatly promote the spread and development of the site.

Third, the profit model owes Dongfeng profit form to break through

In the attention and use of mobile phone network for rapid development at the same time, personal webmaster will find that even if the development situation is good, but still hidden behind the huge problem, that is the profit model and the source of the limitations. Although the development of mobile network environment, or the user base is in the rapid growth, but compared to the traditional internet, mobile phone network profit model is still inherited from the traditional Internet profit model, while a considerable number of Internet profit model can not be copied to the mobile phone platform, using mobile phone platform for profit is still "Only the East wind."

On the one hand, the profit model of mobile network "born out" in the traditional profit mode of the Internet, the use of advertising alliances among the Google AdSense launched the mobile end, but its effect is still far weaker than the Internet model, and such as window ads, such as flow-led form in the mobile phone also has been a large limit, Can not play its strong effect; On the other hand, because it is still in the early development of mobile phone network, the huge blank market for mobile phone software, relying on download and dissemination of the model to promote the benefits of the mode of "big line", become the current many personal webmaster important source of income, Of course, there are still many ways to promote this model by false propaganda, to the long-term development of the hidden dangers, and such as packet advertising mode is more adapted to the powerful influential large Web sites, for the personal webmaster is currently the mode of profit opportunities have not come to their own head, So this situation will still exist for a long period of time, until it can help personal webmaster to provide more targeted mobile phone platform profit model appears and reached maturity. This article by http://www.0571idc.com original first, reprint please retain the source.