Search Engine Optimization seo full introduction

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Successful search engine marketing strategy should be in the beginning of the site construction, from the choice of domain name to the page source code writing began. But the current situation is that most of the site construction of the division of labor and the process is to search engine optimization work in the end-the site has been built, to the search engine to submit the site before doing optimization. At this time to do optimization is actually quite passive. Therefore, the proposed site planners in the beginning of the site to the Web designer, program developers and content editor for the search engine rankings in favor of the site construction memo.

The introduction of search engine optimization methods are summarized. The following approach defaults to Google's optimization, but because most search engine robots, including Yahoo, follow the same main principles as the index pages, the text does not make individual research on specific search engines.

1, keyword strategy:

Identify the core keywords for your site. All the text in the Web page that allows search engines to crawl is as much as possible with keywords. These include: domain names, title and meta tags, body text, link text, file name, alt, header tag (that is, body headings). Make your keywords ubiquitous, but avoid piling too many at the same place.

Keyword selection skills: relevance (that is, positioning), the mastery of popularity (too hot, easy to row before, too cold no one search)

2, Domain name policy:

It's best to include your keywords in the domain name and use the hyphen "-" to highlight the keyword individually to facilitate search engine identification. Some experts believe that the domain name contains keywords for the role of the ranking is weak, but there is no denying that there is a role, so can take into account the situation as far as possible to consider the keyword domain name.

Tertiary domain name obviously has no competitive advantage.

3, the virtual host strategy:

Check shared IP address Web site: Most of the current is a number of small and medium-sized sites to share a virtual host, with the same IP address. If you share the IP with a site by the search engine penalty, you will not be able to login to the search engine. In addition, because an IP often has hundreds of sites, it will affect the speed of your Web download. Especially if some of these websites have a particularly large traffic. If the search engine crawls a page for half a day to download, the search robot will abandon it. Therefore, in addition to understanding how many sites and you share the IP, whether there is punishment, it is best to understand their traffic roughly. If the situation is bad, quickly change the host.

In addition, search engines are unwilling to include free homepage space on the site, even if included, it is difficult to have a good ranking.

4. Web page file directory strategy:

Orderly and reasonable arrangement of file directory structure, canonical naming. A simple web site can take up to three levels. Important content is placed in the top-level directory. Directory folders are named with keywords, and HTML page names contain keywords. The picture file also contains keywords. The key words here refer to the specific page content. The filename is a phrase separated by a dash or underscore. The standard practice is to use English instead of phonetic.

5, external files (external file storage) Strategy:

Put JavaScript files and CSS files in the JS and CSS external files respectively. The advantage of this is that the important page content is placed at the top of the page, and the file size is reduced. Help search engine quickly and accurately grasp the important content of the page. other fonts (font) and formatting labels are also used sparingly.

Search engines like to find key content on this page from the start.

6. Dynamic Strategy:

Dynamic page, is the use of asp,php,cgi and other programs dynamically generated pages, require user input conditions to be submitted before they can be produced. There are two ways to get the search engine to crawl: Create a link to the dynamic page in a static page (such as a sitemap), or modify the URL of the dynamic page to be a static HTML file so that the URL does not contain symbols?, =, &,%, +, and $.

Tool recommendation (no use, try yourself): Static and Dynamic Web page converter V1.1

7. Framework strategy:

If your site must use a frame, you should use the Noframe label correctly, include a link to the frame page or descriptive text with a keyword in the zone, and a keyword text in an area other than the frame.

8, picture strategy:

Use the ALT attribute tag in the picture's code to describe it, including the keyword, plus a text annotation with the keyword next to the picture. Avoid pure image page (Splash), such as some corporate website homepage image page. Flash less use, search engine tracking embedded links in little interest.

The number of pages in a page, including images, is best not to exceed 50K

9, Site Map strategy:

The text-based site map contains all the columns and sub columns of the website. Site Map of the three major factors: text, links, keywords, are extremely conducive to search engines crawl Main Page content. Therefore, it is particularly necessary to create site maps for dynamically generating directory sites. If you need to update the page section in time to reflect on the site map.

Example: Site Map of Microsoft website

10. Title and META tag strategy:

Search Engine Optimization Basics: Title title content will be displayed in the form of a link title on the search results page. Title is generally the site name + short description, including core keywords, such as:, it is better than pure.

Meta Keywords (keywords) and description (description): Identify several core keywords and combinations, keyword 3-5 is advisable, preferably not more than 15, to avoid piling up suspicion. Description is a short description of the site, containing keywords.

If the content of each major page is very different, you should change the title and meta tags according to the content of the Web page, not all the pages use the title and label of the homepage.

The page text content needs to appear this page keyword, the keyword density is between 3%-7%. Too much to be suspected of piling up.

The descriptive text that the search results page displays after the link title is generally the text that contains the keyword that the search engine first crawled in the body of this page. It is said that the text is usually the most advantageous in the upper-left corner of the page.

11, Link strategy:

As much as possible to make other links to your topic related to your site, has become a key factor in the success of search engine rankings. With these sites linked to you, even if you do not submit websites to search engines, search engines naturally find you and give good rankings.

On the other hand, if the site provides export links related to the topic, the search engines think that there is a rich topic-related content, but also conducive to ranking (this is worth to pick the experts to reflect on).

12, Website traffic:

Google tracks the clicks of each search result. Some experts speculate that the larger the number of clicks, the more the search engine that "relevance" high, thus giving a good ranking.

13. Avoid Punishment:

Search engine to deceive its means to identify more and more refined, the following commonly used methods of cheating easily received punishment, refused to include:

Hide text or inadvertently set text to background color;

Keywords piling up;

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