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Now a lot of friends know what is SEO, but the SMO may be more unfamiliar. SMO (social media optimization) is the automatic introduction of Web sites into more social media streams. Domestic network, Renren, Sina Weibo, Sohu Weibo and other SNS social media as the representative of the platform to leap up red networks, but also for the SMO work brought more convenience.
Before we explain the SMO in detail, let's talk about how to better optimize the SEO site.
First of all, we must first understand the search engine spiders how to crawl. In our site optimization, SEO work is around the search engine to match the way to achieve the optimization effect. For example, title, meta, Alt and so on, these are to let search engine spiders crawl into our site can better extract the information of the site. Spiders extract the site information is generally related to the keyword. Of course, these people should know. Let me describe in detail how I improved the optimization.
The first step I will make is to modify the code to make it easier for the Web site to match the Web site's spider index to the information. When spiders crawl to the site information transmission to the server, it will be in the rankings have their own site location. Of course, if your code optimization do not good, spiders can not successfully indexed to the site information, it will be your site as a garbage station, this must be careful.
In doing code optimization, first of all, we have to modify the home page, the title modified, embedded in the title keyword, but in order to ensure that the site can quickly increase the click rate and reduce the difficulty of optimization, personal recommendations in the selection of keywords at most not more than 4. And the keywords in title are best sorted from short to long.
There is also a point to note that the title embedded in the keyword in accordance with the relevant search engine to match the separator, such as Baidu's title separator for "_", Google's separator is ",".
After the title is completed, it's time to do Meta, two meta, one is description, and the other is keyword. Perhaps some beginners do not understand what is meta, here I first explain for you. The so-called meta is the search engine in the query keyword when the introduction and key words, often use the search engine we should not unfamiliar, Baidu search after the search results under the title will appear a line similar to the phrase, this is the role of Meta. General Meta Description will embed the site profile and include keywords in the introduction. This will increase the weight of the keyword in the station. Keyword as long as the key words can be, the separator can be used casually anything. The next step is to find the picture after the meta, and add alt to the code of each picture and add a keyword to the alt. Do not do too much of the image of the site, do too much of the words is not conducive to search engine optimization. There is also a big banner in the middle of the home page and then put flash up also not conducive to optimization. The best is the home page information more, and the information appears in the keyword more. But to join too much is not good, to master a degree.
After the completion of the picture, it is time to join the navigation, in addition to the first page, other pages to add a secondary navigation. Because the role of the secondary navigation is to improve the weight of the home page. As for the internal page, basically as long as each page to write a keyword and join the second navigation is enough.
Then to say is the friendship link. Friendship links in fact, in the form of a vote to improve the rankings. The higher the weight of the site with your links, the impact on your site will be greater. So, the exchange of links when trying to find some than their own site weight, or PR value higher than you better. In addition, and do not do a lot of friendship links, generally 25 or so on it. You can replace the PR value of 0 low site location to the PR value of high.
Finish SEO site Optimization Let's talk about the SMO sharing button.
SMO share button is just a network tool, I believe that like happy net, Renren or some video site friends should not be unfamiliar.
Today's share button not only has the network bookmark, the network collection, one key sharing and so on the basic function, but also provides one key group to share, the specialized flow statistics, the data analysis and so on some help stationmaster more perfect management website's extra service.
In order to facilitate the simple generation of sharing buttons, the author provides a picture-generated online share button address: http://www.passit.cn/customize.jsp
In addition, foreign addthis is also very good http://www.addthis.com/
Adding the share button doesn't mean your SMO work is done. SMO is relying on users to continuously reprint the content of the site to share to their friends to achieve the effect of optimization.
So there must be enough effort in the content.
After determining what kind of website you want to do and what kind of user you are attracted to, you can often go to some question and answer platform to search for related questions, and use these questions to write some original answer line articles. This is a good effect, and it's easy for users to share them with your friends so that your SMO work is a small step.
In addition, you can also rely on a number of incentive mechanisms to encourage users to reprint their interest in the content of the site, from the social media platform to bring the traffic is considerable.