Set Realistic SEO Expectations

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Those who have worked in SEO for many years know how fierce the competition is now compared to a few years ago. In the past few years, the number of search engine Web pages increased to twice times, three times times, or even four times times, those successful site owners and webmaster insight into the dangers of SEO. The Golden Age of SEO, most sites do not consider search engines, and some considered, just put some keywords in the META tags (these sometimes do not help the site). Today, we all know how much SEO can improve the rankings in all search engines, and no competitive relationship with peers, SEO workers have only a little work to do.

1 Competition Cruelty

Now, almost on the contrary, even the key words that no one is searching for sometimes get high rankings are difficult, unless you really know that you do seo. Still, these rankings may be short-lived. The problem is that new online business and Web sites have sprung up, and if your site hasn't been set up for years, your SEO results are unlikely to be the result you want. This is one of the reasons why website optimization is considered a long-term proposition.

2 on target traffic, not rankings

Because we are engaged in SEO work, webmaster, site owners and SEO practitioners need to change the focus of work, is from how to improve the ranking of key words to improve the target traffic and make it into the customer (translator: One of my translations mentioned in a noun "site conversion rate"). Unfortunately, most people looking for SEO services do not see the forest in the trees. For example, in our high ranking website's Message bar, I asked people to tell me some of their "business goals", most of which were filled in with keywords like Google and Yahoo ranked top 5. That's not a business goal! The business goal is to bring in more online search for our product customers to my site, so much the same. (author: added, wrote here soon, I received an email, the sender's goal is to let their Flash station keyword "Spring" in all search engines ranked first. Do I have any irresponsible remarks?

Don't get me wrong, I'm deeply aware of the reason why people love to raise the rankings from 11th to first after a long exploration and targeting of key words, which I am sure will greatly increase target traffic and sales (assuming that other jobs are in place). In fact, my humble belief is that SEO companies can wield their fingers magically or wield magic wand to do all these things.

Even the best SEO operators are not magicians. When thousands (if not millions) of websites do the same thing and provide the same information, they cannot optimize a site to the top of the list. If you can, you will see many SEO millionaires.

3 does that mean SEO is over?

Absolutely not! Focus on the rankings, everywhere over the pursuit of keywords, such as SEO dead. It's not that you have to set keywords that bring in a few searches, but you have to broaden your horizons and see the big picture.

Almost every time I go to the site that "put my site first", I usually see a lot of opportunities to optimize the site, only after optimization for users and search engines is good. They are always so concerned about their "money keywords" that they completely ignore the rest of the place. Replace the special keywords they put on each page. They never study the other thousands of words that the search engine collects every day.

4 Content for content

The trend I've seen recently is to create content only. Is this the so-called good content? SEO operators do put "good content" The word is lost everywhere, but everyone seems to know it, do not know why. We now have to write "good content" of the one-stop company, even more, there are some "good content" leasing company! News ... Good content has nothing to do with the origins of your product; Good content is not simply a page-by-page replacement of a bunch of spam pages; The good content is not what you write for the search engine.

5 What is good content?

Good content is unique, truly unique; Good content is creativity, people around you unexpectedly jump into the idea of your mind, good content is creativity. Unfortunately, creativity seems to be a lost art. Creativity is not about thinking about what your competitor is doing and copying it. The good content is to be a leader, not a follower, have your own voice, your own point of view, and express it, no matter what others think. The good content is you to your website poured the painstaking effort and the sweat, is not the overnight. It is (for me) to do the best of the site, can be suitable for visitors and search engines. is to bring the target traffic to our website thousands of text, is also will help you increase the flow regardless of what is related to the text. But it's not easy and unpleasant.

6 Determine your true purpose

So if your favorite words aren't ranked very high, don't call and email me. In fact, don't call or email any SEO company. Instead, you need to reassess your goals. Unless you're ready to forget what you think, no SEO company can help you further understand your real needs. Read the last sentence again until you really understand. Forget what you think and know more about your real needs.

7 Beware of those SEO companies that say you love to listen

Remember, most SEO companies will say that they can do what you're entrusted to. Do you want the "Spring" keyword ranked first? OK, no problem. They will gladly take your money and do some work, and soon there will be no more. But don't blame them-they just tell you what you love to hear.

This article for the original translation, reproduced please indicate www.sohu.ir net earn Treasure Blog Thank you. Come on! Reprint (collection), please retain the source, is the translator's hard work of respect. Source: Www.highrankings.com/expectations, the level of the limit, if there is a mistake, please refer to the original text, and please correct me. Thanks a lot.

In the Spring Festival, I wish you all a happy New Year!