Simple Web sites are what users need

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These days there are several webmaster to communicate with me about the establishment of the station, standing in the SEO perspective, I did a simple SEO optimization of the diagnosis and some suggestions. But when I stand on the user's point of view of this site, I feel very confused, confused a bit overwhelmed, because I in addition to the long tail word from this site to attract me, I do not know what I should visit the site of which pages. Why this, I personally think that is four words-"not simple enough", I always feel that a simple site is what users need.

When you read this place, let's take a look at these four sites, respectively, Baidu, W3school, SEO 100,000 Why, Tencent. Baidu's simple should have not been too much to explain, as a site to provide search services, such as the simplicity of the site is very necessary, and similar to Google, search, Sogou and other search engines. W3school This site I feel very good, maybe you have not heard of this site, it does not matter, now you go to Baidu Search "HTML" or "XML" this keyword, you can always in the search results before several see its traces, if you are interested in website construction, Then this site you can add a favorites. The third site is "SEO 100,000 why", when you open this site, do not be shocked by its simplicity, to believe that the content provided in the Belais is absolutely not simple, and every time you search the search engine for relevant SEO content keyword, you will often see this site page in a very good position, Enough to be seen in this simple power. The last Tencent network, you may think this is nothing simple, because it is not the same as the previous three sites, it is a portal, how can a portal be simple, in fact, the reason that it is simple, is to compare it with the general portal of the results, such as you compared with Sina, You will find the two sites which is more simple, my feeling is Tencent.

Above a simple example of four Web sites, below we come to the detailed analysis of how the site can become simple, how to let search engines and users like such simple, all need such a simple. Read along:

(i) The title is simple enough

Baidu's title is "Baidu, you know," the title contains both the "Baidu" this brand, but also contains a "Baidu, you will know" the site's function and slogan. W3school's title, "W3school online tutorial," is also a simple title. The same SEO 100,000 why the title "SEO 100,000 Why-seo training and exchange platform", Tencent's title is "Tencent home." As you can see, these headings do not appear to be excessively stacked with keywords, in the case of Baidu, if Baidu's title is changed to "Baidu Search | Baidu Chinese search engine | Baidu search online" Such title words, you will feel this site has how disgusting, even if it function again good, estimated you will not like it. Therefore, the title should be based on a simple and practical purpose, and then appropriate to use the words containing keywords to express it.

(b) The code is simple enough

When it comes to code, many people think it's so unfathomable that they don't want to see it anymore. In fact, SEO optimization of the site, and does not necessarily need to master how clever programming technology, need to just master some of the code to read and write skills. Before heaven I saw a discuz open source program to build a forum, this station optimization is not very good, I looked at its code, I just look at the first page of the code, I can find this station almost did not do any optimization. Because in fact discuz forum program, it's code of each line for some people is not all necessary, since you do not need to you why do you want to let it exist? For example, you will see this line of code, which means that the site was built using the Discuz 2.5 version of the program, For you this line is completely free from existence. In the simplification of the code, in fact, this blog can do, for some of the functional code and no practical meaning of the code, I can delete all deleted, I suggest you go to see the "SEO 100,000 Why" The source code of this site, it is the founder of the SEO expert husband only teacher, So this site SEO do very well, this site code is almost done without a nonsense. So what are the benefits of the simplicity of the code? In fact, there are many benefits, at least there are these points. First, simple code is more conducive to crawling spiders; second, simple code can reduce cache time; third, simple code maintenance is much clearer and simpler. Do not look at this simple three point, the 1th is the performance of SEO optimization, the 2nd is the performance of UEO optimization, 3rd is for the site management work convenient, so please streamline the code.

(iii) Functional implementation is simple enough

For the same thing, different people have different ways to do it, as well as Web site building. For example, the same to achieve the station inside the station article calls, some people like to use JavaScript to achieve, some just use the HTML code to achieve. In contrast, JavaScript may be more advanced, but HTML is very friendly to search engines, if the same can be achieved, then the method can be used to use the simple method, for a website, should always stand in the perspective of others, this person refers to the user, is also a search engine.

(d) The layout of the Web page should be simple enough

In the web2.0 era, the Internet emphasizes the two-way transmission of information, so the performance of the site is more of a message, comments and so on. Many sites will be in the article content page add a comment section, the intention is to provide a channel of interactive communication, but later found that either there is no comment, or is full of some of the purpose of the chain of water paste. In fact, "SEO 100,000 Why" at the beginning is a comment on the function, but gradually found inside are some rubbish information, then the station's message comment function was removed, and now this site is as successful. For a website, all of your functions should be useful to the user, but if this feature is not able to facilitate the user in most cases, then it should be removed or replaced it in other ways, not just to enrich the site to leave it. This is just a simple example in addition, the layout of your site should be simple, clear, clear, so that users can easily know what the site can bring me what information, to meet my requirements, and the overall site must be coordinated, so that visitors feel that access to this site is a kind of enjoyment rather than suffering.

(v) Simple enough for users

For example, this kind of website is to attract users, to sell a product, to make a profit, a site that hopes to turn all of your visitors into a long-term target, then you should let the "sign in" and "Add to Favorites" message show up in a more visible position so that the visitor can do it easy enough. , user registration or login, there should also be a series of use guidelines, so that users can be proficient in a few minutes to use the site. In fact, all of this should be a user experience, please ask 100 people as visitors to use this site, if one of them said that the site still has user experience problems, then you have to modify to make it more perfect, and finally when most people feel that the site has been very good, then your user experience to do qualified. So please put the right content in the right place and do the right thing at the right time.

At the end of this article, emphasize: users visit your site, must be to get some information or meet a certain demand, then your site can more user-friendly access to information, then this is simple; if your site can make users feel very satisfied (the user experience is better), then this is simple; If your site allows users to stay voluntarily for a long time, this is also easy. In the end, for one reason, simple Web sites are what users need.

This article starts in Ye Dehua's blog, the original reading address: http://www.yedward.net/index.php/archives/832, reprint please indicate the source.