Site inside the chain of basic details from the SEO considerations on the practice of internal anchor

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For SEO There is a commonly known practice: internal anchor outside the chain.

Last time I wrote some things to do SEO Note this article focuses on the practice of writing down the anchor.

Inside anchor its literal understanding is the internal Anchor text link, the interior is the website contains the page between, Anchor link is to add a word to a phrase.

According to the personal understanding of the main promotion of the chain is the key word ranking, internal anchor is to optimize the site internal links, so that spiders can more smoothly crawl within the site, its primary goal is not to promote the main keyword ranking but increase the inclusion of pages, to enhance the ranking of the page.

More well-known within the chain to do a better site is Baidu's encyclopedia and the seowhy and weight loss medicine: http:www.wuladao.com.

First of all, the general structure of the inner chain, it is well known that the tree is more conducive to optimization of the structure of the cause of optimization in one aspect is such a structure of the internal chain is more reasonable: The home page has links to the page link has links to the inner pages, Section page has a link to the column page has a link to the first page has a link to the content of the leaf, there is a link to the home page links to the page links have links to other pages, such links in the guarantee of the situation also do not too complex, not to make spiders dizzy.

Secondly, the general structure of everyone is aware of, all know the direction of the major efforts, but some details will be a lot of students do not very good.

1. Home: Home page is a site with the highest weight, do link is very important to the purpose of the transfer of weight, so it is the first page to other pages of the link must be done well. First of all, the link to the column page, that is, the name of the column must be established with the site theme related to the extension of the keyword. Second: links to content pages, a lot of people know what to put on the home page some of the latest articles list, the list of hot articles, such as the link to the content page, but also pay attention to the text of these anchor links, we must try to meet the user's search habits, that is, the title of the article as far as possible the This will also facilitate the ranking of the inner page. Third: The number of links, the weight of a website will always be limited, so the number of links in the chain and export (generally friend chain + advertising link) must be controlled in a certain proportion, this is like a big cake, if you give outsiders eat more of their own people will eat less, but some export links have to do.

2. Section page: First: Related to the column page to the homepage of the link is used home this anchor text good or use a website of the main key word good question, from the perspective of the user experience or feel the use of the home page is better, although the use of keywords will enhance the number of connections to this keyword but it is not very friendly to the user experience, Here Select the word home, after all, want to do keyword anchor text can be added in many places. Second: The page between the columns to point to the column page. Third: The link to the inside page with the home page to point to the link, but the number is less than the home page, after all, the weight of the column is not home high.

3. Inside page: First: Point to the first page of the above, there is every article is best to do a home page main key anchor link. Second: Point to the column page also above. Third: Within the page, first of all, an article added to the number of links should not be too much, 500 words of the article to do three links on the almost. Second: Link text can be a core content of an article, must pay attention to nature, there is no need to add a link to an article to blunt insert the title of that article. Third: The next article, related articles, do not say more, we must pay attention to the number.

In fact, the top of the page to point to the Column pages, section page to point to the first page section, content page to point to the first page section is the site navigation problem.

Furthermore: a very important way to do in the chain: tags. These days have been thinking about tags this problem, tags filled with a considerable skill, do a good job of promoting the effect of doing a bad thing will backfire, later explained in detail.

Originally is to focus on the content page between the anchor text link, originally thought there are a lot to write, but really want to write when think that is the case, said is one thing, to do is the same. Now a lot of CMS can achieve this function, but I still suggest manual add, after all, the machine is not human, can not be humanized, if done very blunt that on another realm. The number of articles is very small, you can completely put the existing article keyword and link list and then use a number of gadgets to add articles, the number of large directly with the machine, for a station to the people tired certainly don't know.

There is whether the different columns page with the internal page cross link problem, my opinion is that if this station main key classification is very small, all columns are all around the main key to expand the cross connection, if the column is irrelevant do not cross connect, but between the pages can not consider the column.

Finally said a technical problem, for those enterprises or the article less the main long tail of the site can be an internal page of the link for a long time on the homepage, the longer the weight of the higher, the ranking of natural better, such a station home anchor chain should not be constantly changed, the intention to do a few long tail completely enough.

This article from: Lee Let blog, Address: http://www.lirang.net/post/7.html, reprinted must be marked!