Track the site performance to do a good job of site statistics

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In the site optimization process, in addition to doing a good job inside and outside the chain, site code optimization, and so on, is an important aspect is to keep track of the site at a stage of performance, do a good job on the site of some traffic data statistics, and then based on these data to analyze more suitable for their own Quickly help your website to develop a reasonable optimization plan. To clearly know the performance of a website, first of all, we have to choose a traffic statistics tool for their own site, the domestic station suggested that the choice of cnzz on it, I have been using CNZZ statistical tools to statistics site data. Track the stage performance of the site, do a good job on the site statistics must pay attention to the number of visits, the number of pages visited, independent visitors, access time, routing analysis, keywords and other aspects of the statistics. Do a good job of statistics, to be divided into daily statistics, weekly statistics, monthly statistics, the statistics of each time period, the following gives you a specific introduction to some aspects of statistics.

1, visit Volume: Traffic statistics generally include the day of PV, yesterday's PV, as well as the history of the highest PV, daily average PV and historical total number of visits PV five parts. The day of PV with yesterday's PV, daily average PV, the history of the highest PV three parts of the data to compare, analysis of the day's visit to the fluctuations, according to the size of fluctuations, serious analysis of the reasons, and then in the optimization process after the corresponding countermeasures.

2, the number of visits to the page: the number of visits to the page statistics is in the statistics of the site data is very important to do a good job every day the number of pages of the statistics, we can know the site of which keyword ranking high, users can quickly find our site through search engines. Sorting out these high volume of pages, these pages to optimize, improve the user experience. Record the number of visits to the page, to record the page browsing times, page stay time, bounce rate, such as three important aspects. For example, a high jump out of the page is likely to have no substantive role for users of the page, this time to pay attention to the analysis of the content of the Web page is not enough to attract users, the need for further optimization of the Web page, and then give the countermeasures.

3, independent visitors: the number of independent visitors is a measure of the popularity of a website is an important indicator of the level, the higher the number of independent visitors a website is each day, the more people know that the site is naturally very high; If a site is visited on a daily basis only poor few independent visitors are not even, The popularity of this site is self-evident. Independent visitors can generally visit the site based on the IP to see, but some independent visitors can also from different IP login to your site. Independent visitors too small must pay attention to analyze the reason, is the new station ranking is not good enough or the content of their website is not popular.

4, Access time: Visit time is a measure of visitors to your site is one of the indicators of interest. Under normal circumstances, the longer the access time, the more attractive the site to visitors, visitors will visit more pages, but if the site's navigation does not good enough, visitors can not quickly find their own query information, it is necessary to pay attention to the structure of the site optimization. Of course, the shorter the access time, your site's attractiveness is certainly not enough, it is recommended to refine the content, the content of novel and practical is what users want to see.

5, antecedents Analysis: The analysis of the statistics in a few large chunks is a very important piece, do this part of the statistics, we can know which search engine visitors from which, from which page, how many visitors from Baidu, how much from Google, how many users from the search engine, how much from the other site links to. Generally I do Baidu ranking, so I pay special attention to Baidu visitors, see Baidu can our site to bring how many visitors, conversion rate is how much, those who need us to focus on optimization, which did not use, to organize the plan, so that we can save a lot of the optimization of unnecessary working hours.

6. Key words: Users are based on what keywords to visit your site, this piece in the statistical data for the site's optimization work is very helpful, because this is intuitive, do not need you to seriously analyze the number of visitors can be used according to the frequency of the key to update the article when the focus on optimizing which words, Which words to optimize at which time. Through a keyword to visit the size of the site directly highlights the weight of the page to be visited. The more access, the higher the weight of the page, the more advantageous to the ranking of the site. The use of access to key words can timely help the site to adjust the site optimization strategy, optimize the effect of maximizing the cost of minimizing.

There are many aspects of the site's statistical work, for example, to analyze the access path of visitors, from which page to which page, such as the number of return visits to the site, such as the location of the visitors, I only listed here I think is very important in these six aspects, but also our non-large webmaster are worth noting six aspects. Through the analysis of this writing, we can work out a better optimization plan for the site, so that the process of optimization is simpler, faster and more efficient.

All right, I'll introduce you to some of the experiences of tracking and doing the statistical work of the website. Feel good friend please give more support. Friends who want to share my experience with me can add my qq:578785411.

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