Uber reveals business logic: Light Asset Services adhering to the "on-demand" concept

Absrtact: Uber released its latest event last week: No bookings, no queues, and a popular phone arrives instantly. Unlike the propaganda that used to hold the pipa half cover, Uber gradually revealed to Chinese users the business logic behind the high-end taxi: the light assets on demand

Uber released its latest event last week: No bookings, no queues, and a popular phone arrives instantly. Unlike the propaganda that used to hold the pipa half cover, Uber gradually revealed to Chinese users the business logic behind the high-end taxi: "On-demand" concept of light asset services.

From Shanghai to Chengdu, from the ice cream delivery to the people, Uber has been expanding the city and partners: the choice of traffic pressure, short supply of the typical city (such as Hangzhou) stationed, and with such as the original life and other O2O distribution cooperation, quietly polished its transport services, layout logistics channels.

In view of this, although Uber claims to be "to provide the exclusive driver" app, the small partners if it is natural to think that this is the U.S. version of the drop fast easy to use the car, it can only be a smile, the pattern Tucson broken.

What are Uber doing in China?

May be because of the big foreign companies in the mainland's precedent, or a variety of restrictions on the face of the policy, from the beginning of Shanghai operations, Uber has been careful to deal with the relationship between the industrial chain, and to create a product of the light luxury, to highlight the flood app circle in the "different Fireworks":

For passengers: whether on the mass line or tall, Uber is trying to provide passengers a better service. For example, people better step, sharing car also dazzle point Chinese wind, such as non-English-speaking English driver service, thick with you intracavitary take you fly proud.

To the driver: what the driver cares about is income. The author investigated and interviewed a number of Uber drivers, at the beginning, the driver will choose easy to, drop, Uber and other search for users, but because the domestic taxi application competition led to the driver subsidy of large fluctuations, Uber gradually become a more stable choice of drivers. According to statistics, since January this year, more than 200 new drivers have joined the Uber platform every month.

Competition Products: Uber not from the United States home to bring carpool services, and in the mainland China market to introduce high-end uberx, the smell of sensitive drops, easy to immediately launch its high-end call car services, to show the market's ownership spirit. Then, Uber last week launched the logistics phone's delivery of kidney services, so ... There is a "drip not to do the Chinese version of the Uber"

Facing the city: from Shanghai, Beijing, Guangzhou, Shenzhen, to Chengdu, Hangzhou, it is not difficult to see, Uber every entry into a Chinese city, are focused on the choice of traffic pressure, imbalance between supply and demand of the typical model. While there is still the risk of policy constraints, it advocates green travel, help improve the environment, reduce drunk driving rate and promote urban economic development vision, light and moving, easy to place.

As subversive, Uber and other applications are drawing a picture of the flow in the city: The network of limousine drivers is networked through the O2O way of service on demand. Each demand user sends a request via iphone, SMS, Android to the center. Keep the city's cars flowing.

Therefore, the story of Uber into China, like a Wenqing in the way of the flow of light assets reversed life.

Looking for the next Uber

The uber approach is that online demand carries online services that allow assets to flow continuously in the form of tasks that collectively depict the territory of light asset life-the expansion of a city in one of their cities, until it covers 200 cities, hundreds of thousands of drivers and millions of passengers, The company does not even have a fully owned Uber car.

Uber to China, undoubtedly accelerated the growth of the local O2O model. According to a report of Tencent Science and technology, there are 50%+ users through the way of online booking to seek basic necessities O2O services: Domestic outsourcing, rice to the mouth, the journey of the whole package, to order the car.

This type of start-up company (liquidity startups), which drives asset flows, is unique because it provides liquidity to the entire life network, helping users not to buy an asset and to be indebted.

For startups labeled Uber, it's easier to get investors ' favor than other startups. According to the data provided by CB Insights, the "Uber for X" start-up company gets a round of funding for the A, which is 46% higher than the average start-up.

From taxi to logistics, Uber's light asset services have generated high incomes and high valuations, proving the viability of the business model. And then, what kind of offline services does this model of on-demand service change? Perhaps the tourism industry, perhaps the catering industry.

Looking for mobility in life

In the city, there are always some people suffer from the embarrassment of no car and no room, and there are always some people suffer from the pressure of a car with a house. Agreed that the common rich first rich after rich, but the first rich merchants officials with money away from the horizon. The opaque information makes the asset distribution channel Limited, the market flow is not smooth, the life keeps increasing.

In the traditional view, once these assets are held, the name of the middle class is circulated. And in the friend Address book, silently its remark for high, rich, handsome. However, the actual situation is, the mortgage, car loans, low interest also accompanied by, "Middle-class" sallow, such as duck pull, surface relaxed, underwater hardship.

Another argument is that holding is a symbol of how people interact with the world by holding assets. which has representative meaning such as home car. Not necessarily every day, but there must be. In fact, buying and owning it is not necessarily a cost-effective way, the best is to allocate assets to the extent that the assets to carry out the task of continuous flow.

Not a good enough elephant? So let us get out of the blanket of the long holiday, to see the traffic on the street on call: Leasing companies will be idle cars together and redistribute, and the driver through the "Rob single" to carry out the task, the city's car seems to be possessed by the soul, constantly consciously flow.

We don't have to have assets, but we need to be on call, use that to generate costs without having to pay for idle resources. Kelly in "Runaway" has said:

When all data and information are pooled into the cloud, the traditional pattern of ownership is replaced by a pattern of access rights. This is also the largest difference between a material based economy and an information based economy.

Does anyone remember that famous joke? The rich are busy all day, the mansion is idle for years, leaving only the Filipino maid to look at the scenery leisurely.

Light assets are the future of O2O

Liquidity (liquidity) refers to the ability of an asset to become realizable at a reasonable price. When people constantly share asset information in order to gain the ability to become realizable, assets can be allocated instantaneously according to demand, enabling buyers and sellers to use the mobile end to automate the transfer of assets.

As a result, the assets continue to lighten, the information is constantly transparent, online demand is carried under the line of service, together to paint a light asset life map.

Based on the location of information for consumers to provide on-demand service business model is a light asset life is an important way to achieve. Whether foreign or domestic, On-demand has become a trend, depicting the human world as another "food and shelter" of the light assets: light travel, light accommodation, light diet, light clothing, light pay.

There is no doubt that the new model of asset flow has been pouring in. Domestic O2O, catering O2O, community O2O and other types of start-up companies, such as springing up. They open up sellers and buyers, connect service providers and consumers, enhance the user experience, make easy life a key to fix.

This type of start-up company (liquidity startups), which drives asset flows, is unique because it provides liquidity to the entire life network, helping users not to buy an asset and to be indebted-we don't have to have assets, but need to be on call, and use that to generate costs, There is no need to pay for idle resources.

This seems to be the next O2O of the world's embryonic form. People are separated from the traditional cage, focusing their time and energy on areas of interest, which are thinner and lighter. Think of a little bit of excitement!