Website Optimization practical operation of the user experience degree

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From a certain point of view, Baidu and Google are small and medium-sized owners of the food and clothing parents, but Baidu and Google's food and clothing parents who? Of course, hundreds of millions of netizens, webmaster and SEO workers to find ways to please Baidu and Google, Baidu and Google nature is also evolving, in order to curry favor with millions of netizens, if so, That small and medium-sized owners skip Baidu and Google, directly to curry favor with hundreds of millions of netizens, that is, the user experience of your site to do up, Baidu and Google will naturally like you.

What I'm going to talk about today is the problem of user experience, a site's user experience determines the site's PV value, but also affect the PR and weight values, the meaning of the opening remarks, is to let everyone understand, do site optimization is to do the Web users like a good site, and a good site is one of the standards of user experience.

Network on the user experience of the interpretation of a lot of people think that the site is the user's stay time, and some think is the user on the site to browse information, the number of site pages. In my opinion, the user experience degree is your website to a certain range Netizen's attraction degree. Search engine weigh the quality of the site is many, the user experience degree is one of them, but also the most important factor, optimize the site user experience degree does not have a complete set of templates, different sites have different optimization methods, but the idea is the same, the following content, I'm talking about my idea of a website user experience optimization:

The idea of optimizing the user experience degree

The main browsing group of your website: the first step of optimization is to think about the main browsing groups of your website first. I would like to illustrate: for example, you are advertising services company, your company has a website, then your main browsing group has three: 1 Peers 2 advertising demand 3 industry-related collaborators (such as printing, newspapers, office supplies, etc. )

Second, the target browsing group of your website: Target browsing group refers to the browsing group that can generate effective dialogue when browsing your advertising website. First group 1th (peers) ruled out, followed by group 2nd (advertising demand) can produce effective dialogue, the last 3rd groups (industry-related collaborators) can also generate dialogue, but not effective dialogue, So also ruled out, so analysis down, your site's target browsing Group is group 2nd.

Third, first impression: Clear the target browsing group and the main browsing groups, we have a reference to optimize the user experience, for example, the target audience (advertising demand) after he came to see the first thing is the homepage, as an advertising site, we are not to advertise their strong strength to show this group, So the first step is to give the target audience a good first impression, that is, "optimize the Home", home optimization is very important, in the optimization before, we have to speculate on the target audience psychology, advertisers are most concerned about is cost-effective, that is, in order to ensure the quality of the premise, the price of the more affordable the better, So our homepage optimization idea should be: to create a target browsing group of Web pages, you can add an appropriate Flash animation on the homepage, click the Animation can guide users to enter level two page, in the middle of the first page can be added to the rolling case, the case must be wonderful, advertising site the best dynamic background music, A variety of elements together, you can create a user to enlarge the pupil of the home page.

Four, guide: Home also has a task, that is the guide, the target visitors to the home page, after seeing the company's wonderful case, the next step is to understand the price, then the home must have a link to enter the price list (remember, do not put the price is straightforward to write on the home page, if the home page on the price, Many users are less likely to browse level two pages, so that the PV value can not be upgraded, this guide link to do novelty, I have an inspiration: on the homepage of the scrolling case set, when the user clicks on this case, will automatically appear a text remark "Do such an advertisement to how much money?", I believe that such a two-level page link will be very attractive to click.

V. Dialogue: Another important element of user experience optimization is the "online conversation" feature, target visitors to understand the excellent case and the corresponding price of the case, if you recognize your strength and price, will contact you, I suggest webmaster to do an online customer service, because when you chat, you talk for five minutes, the page will open for five minutes , this can greatly enhance the PV value of your site, and online dialogue can also appear to be the company's Web site full-featured, very professional.

六、二次 optimization: Above I mentioned some unfavorable search engine crawling site element "FLASH" "Picture" "Plugin", if a website, these things too much, user experience degree is up, but the website overall keyword ranking is down, in order to this problem, My advice to webmasters is: for the user experience, these things can have, but remember not to exceed 20% of the overall structure of the site, if your site has more than these search engines can not identify things, then you will increase the content of the homepage of your site, to balance the proportion, I have seen a lot of advertising company's website, Home has three flash animation, but the rankings are in front, their common point is to increase the content of the first page.

Obsession Jian Yan

At the end of the article, I can give some small business owners to optimize the user experience degree of inspiration (personal experience, for reference only):

1, set up a download page on the website, above can put some of your industry related resources for Internet users to download, users will be in the download more on your site to stay, thereby increasing the PV value. In addition, you can add the resources to your website URL, the main browsing group download, the computer will leave your site URL. This is the two birds of a stone. (Note: To do the download page first test your site's server is not strong enough, because the download is very cost server resources)

2, set up activities zone: to your site to set up an activity page, such as the big turntable and so on, go to a certain point, you can get the service of this site code and so on.

3, set up QQ group: For example, you are advertising company website, you can add a paragraph in the home page text, a letter: XX advertising enthusiasts QQ Group, fiery formation. As a result, the main browsing groups to join the QQ group, there may be through the QQ group to your site for a second or even a third visit, this is undoubtedly can greatly increase the site user experience degree of things.

OK, today's content is the website user Experience degree optimization, I did not tell you the first step how to do the second step, that is because the different site optimization operation is not the same, but I combed the optimization of the idea: clear the main browsing group-– clear target audience-– optimization First Impression- Website Guidance function Optimization--Website Dialogue function--two times optimization. All the content of this article is my personal experience, in fact, in my own site optimization, is also such an optimization idea, today I put them sorted out, released, is hoping to some of the new webmaster played a positive role, I am obsession, this article by the blogger Obsession Original, All rights Reserved! Please respect the original author, reprint please specify the source! Source: http://www.msgtu.com/optimization/practice/119.html