For the company to create a website, the pace must be a step towards

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Most new business owners understand the importance of setting up a website for the enterprise. In fact, because of the urgency of some of them too quickly into the Web site planning and mired in it, the consequences of this is the cost of a large line of expenses.

Before embarking on your company's Web site, you should be familiar with some of the key decision areas that you will face in the future, and understand the common pitfalls of the process to circumvent them.

1. Select a network expert to avoid "one shoulder to pick". Entrepreneurs tend to be people with forward-looking thinking, responsibility and responsibility. But sometimes it's wise to leave some challenges to others, so it's best to leave it to the professionals to build a website. Hiring a website designer to undertake the development of a website is a very smart choice.

Talk to the website design professional about the site's overall plan, which should include the look, content, and characteristics of the site, and then let him start a heavy load. You should be aware of what is happening throughout the process, and of course avoid micromanagement in the process, especially to prevent the cost reduction by getting yourself involved.

2. Your website designer needs to know about Search engine optimization (SEO). A high-profile and media-rich web site may attract the attention of users, but it may not be enough to steal Google's users. If you can't search your site on Google, the effort to develop it is all in vain. Google must crawl information on a website to index it (so the site will appear in Google's search results). For example, if your site is all built in Flash, Google will index its text content, but there is nothing else. Some search engines can't even index flash pages at all.

When you are interviewing web designers, you can ask the following questions:

(1) What kind of search engine optimization (SEO) will you use?

(2) How to monitor the traffic of the website?

(3) How do you effectively avoid the penalties from Google?

Web designers should have an understanding of basic SEO principles and Google Best practice guides to ensure that your site works (attracts a large number of users) and avoids difficulties.

3. Choose a website platform that meets your needs. There are many platforms that you can use to create sites, each with its own pros and cons and different price positions. It is important to understand the differences between these platforms.

A large number of e-business solutions are available for entrepreneurs trying to build a successful online shopping store. Recently, Magento has become increasingly popular and has established partnerships with companies like the language learning software company Rosetta Stone. Since its inception in 1999, Volusion has become one of the earliest e-commerce platforms. Shopify is the easiest to start with, and Bigcommerce is quite popular but expensive.

Platforms like Drupal, Joomla and WordPress have the strength to support a commercial web site to publish a lot of content. Drupal and Joomla are slightly more complex than WordPress, but they are all very worthwhile alternatives and each has its own advantages.

When discussing with your Web site designer, you need to have a basic understanding of the platform you are searching for. If the designer is not familiar with the platform you are looking for, then you need to make sure that the person is quick enough to learn or discuss other options. A seasoned web designer may be able to help you make that decision.

4. Targeted use of social media. Showing your company on a variety of social media platforms will undoubtedly improve the company's visibility, but focus on the platform you choose. For example, many business owners are eager to create information pages about individuals rather than companies on Facebook.

Hire a social media company or an experienced social media on-the-job manager (or an entire team) to create a profile page for your company. A regular update on websites such as Google +, Twitter, Facebook, Pinterest, and Tumblr is an integral part of the job and ideally should be handled by a good social media manager.

Author: Anka Bradley, sales manager of fruition Company in Denver, USA Colorado State.

(Editor: Via:entrepreneur, the state of entrepreneurship.) Entrepreneur content authorizes the exclusive cooperation of the pioneering state, do not reprint without permission. )