Foreign media: American social gamers tend to become older and feminine

Play more online news of Beijing time September 25, according to foreign media reports, the average person of the game "player" stereotype, is hiding in the basement playing "World of Warcraft" teenager.　　But social games on Facebook and other websites now redefine the concept of "player": older women have become the main players in the game.　　These female players log on to social networking sites like Facebook and play social games day and night, and the producers of these games get into fights. "Social gaming is not really a traditional game, it's actually more of a form of entertainment," says Nait Jack Bussen, a former Facebook executive, who Jacobsson a social gaming company next month. "It brings us unexpected players, which is definitely a cash cow," he said. According to a August report by research firm NPD Group, up to 35% of social gamers said they had never played any type of digital game before.　　This suggests that 20 million new players have been added to social games in the past.　　In January this year, information FX group for the game "Gem bejeweled" developers PopCap Games, the survey showed that the British and American social gamers on average is a 43-year-old woman. Shows that many social games are aimed at teenage girls, not their mothers. Bright colors, dazzling animations, extreme exaggeration. The content of the game is also daily activities, such as raising cows, feeding pets and so on.　　Just the opposite of bloody best-selling video games. "These games are a form of class," Jacobsen says. "Just like conditioned reflex, after being encouraged, will continue to play." "The game developer Slide's strategic executive Vice President Kess Laposse (Keith Rabois) was surprised by its game superpoke! Pets players are older women, which makes superpoke! Make a pot full of money.　　The game itself is free to download, but inside the decorations and virtual gifts need to be purchased. "People want to find something interesting and cool on Facebook, even if they have to pay a little bit," Laposse told reporters last week, when slide had not been bought by Google. "We give them the tools to do that.　　"Playfish (acquired by Electronic Arts 2009) has such a large group of female players, so Playfish has been planning to digitize the monopoly game to cater to this segment of the player." Older players are more willing to spend money, making them the main target of game developers. Tom Sarris, Playfish's global communications director, Tom Saris that older women are not the whole of paying players, but they are definitely an important part.　　Social concepts broaden the game concept and developers must respond. And there are really few players willing to pay for social games, the research firm Equity analyst Attur Bago (Atul bagga) says only 1-3% social gamers are willing to pay.　　Blaine Renoz Brian Reynolds, a Zynga game designer, also believes that only turnover players are willing to pay. But it is still in the early days of the social game development model, where most game developers are private companies, and it is difficult to figure out their specific income.　　Even the companies themselves are sceptical about the trend of older women to dominate. Alex St John Alex Saint-Hens John, president of Hi5 Gaming, said the children had no credit cards, of course, with their mothers. According to the credit card to judge the player is inaccurate.　　John also said his company found that players were from "all ages", but women lost interest in playing games at age more than 20, and were again interested in the more than 30-year-old. When older players develop habits, hi5 and other social-game developers make money. (Edit/Zhang Xing)