Foreign media survey shows only 50% of Xbox users are gold members

Xbox Live is a major selling point for X360, both online games and download games.　　Therefore, it may be taken for granted that everyone who uses Microsoft's online service is a gold member, but that is not the case. Dennis Durkin, of Microsoft's Interactive entertainment department, recently confirmed in an interview with the US IGN that 50% of all 25 million Xbox Live users spend about 60 dollars a year on the eligibility of a gold member.　　The figure, he says, is an advantage that Microsoft and all other partners cannot afford to overlook. Of course, the converse of this is that about half of the users will not pay this 60-dollar membership annual fee.　　Microsoft is sure to be quite disappointed with the result, after all, that it is a service that they have been relentlessly promoting, and one of the most obvious advantages of X360 compared with other rivals. On the other hand, data show that Microsoft actually has a much higher yield on other entertainment content downloads, such as Xbox Live games, video, music and avatar and background themes, than the 60-dollar annual fee. Therefore, compared to find ways to let everyone pay rent, improve the quality of the content is really worth paying attention to the growth point. (Digging the shell net)