Foreign scholars believe that the game or become the strongest media in the 21st century

According to foreign media reports, cultural historian John Heyzingha (Johan Huizinga) believes that the game has always been a very important learning tool for the development of culture and civilization.　　Today, the billions of dollar game industry not only sustained rapid growth, but also began to integrate social public welfare, which proves that Heyzingha's theory is not empty. From the Farmville game appeal to players to support Haiti relief and reconstruction activities, to the game-driven environment, education, corporate social responsibility projects, the entertainment industry, the fastest growing component is the game.　　It can be said that the game is evolving into a new digital power to promote social change. Games for Change (G4C) is a gaming advocate and non-profit organization in New York, and G4C has been supporting the development of socially influential games since 2004, especially for government agencies and non-governmental organizations such as NASA and the United Nations.　　and interested in teaching employees how to find solutions for political, social and financial problems.　　Let's look at how the game uses creative ways to help social programs attract new audiences. The moment of great breakthrough Games Asse Bracker, a joint president for Change, believes the game will be the most powerful media in the 21st century, but admits that measuring the success of a game designed to promote social impact is a challenge. Bracker said: "' My game has 100,000 people playing ' this argument is not enough, we need to ask is ' What kind of impact does it bring to the player?" Does it change their behavior? "As to when there will be a turning point, Bracker that it depends on whether and when the education system accepts the game." He thinks that "now students go to school like a time machine to go back to the past." Someone needs to solve the problem. When we saw the game in class, the moment of great breakthrough came.　　"Educational tools Cato of Play and Games for Learning Cato have already used games as an educational and social tool, and as this activity progresses, the" big break "moment may come sooner. Entrepreneur Noland Bushnell (Nolan Bushnell, the recognized father of the video gaming industry) predicts that as many kids learn, as much as 60至70% comes from video games. Bushnell said: "One of the things that really helps people learn is ... Context, children do not like to learn abstract things out of context. Video games provide very good scenarios. In fact, the brains of today's children are different, because the brain is malleable and adaptable to the type of environment they are in. "On the basis of this view, New York's non-public school quest to Learn that education should help today's children improve their ability to solve problems. The school has now been rescheduled to identify a video-game based curriculum that allows students to collaborate to create virtual worlds and participate in the games.　　And the school will teach children how to understand and play their role in a larger system. Exploring the real World system Colleen McLean (Colleen Macklin), an associate professor of design and technology at the Parsons School of Design, said: "Games are excellent tools for modeling and understanding various systems, economies, societies and cultures." She explained that the current video games are not only popular among young people: "I think that with the diversification of the game field and the development of new profit models by game developers (such as the success of the Facebook game and the shock of gaming companies that focus on game consoles), there will be more exploration." Real world ' system game. "Mannahatta the game, developed by Parsons ' Petlab with members of the new Youth City Learning receptacle, is one such game.　　It paints the historical ecosystem of Manhattan, and if players can link it to the ecological elements of the 1609, they can get points. The game, says McLean, is the best medium for people to understand the system: "These game players are placed in a system that provides dynamic feedback to the player and facilitates their action." If you read a book or watch a movie, you won't get this kind of interaction. "Exploring real-world problems IBM launched the Cityone is a combination of business awareness and game based learning, this online game to challenge the players is: how to make urban energy systems more efficient, more sustainable?　　Players learn how technology can help and promote innovation in these systems by addressing the real world's water, energy, financial and retail issues. CEO2 is another game that emphasizes sustainable development, released by the World Wildlife Fund in the UK, Wide Fund for Nature, which aims to help companies reduce their carbon footprint.　　Players play the role of CEO and decide what strategic investments will help companies develop effectively in a low-carbon economy. Social games and good business indicators if such games are to be successful, they must attract investors. And venture capitalists in Silicon Valley are also interested in the development of game-type learning.　　Pete Moran, partner of Doll Capital, said that "entertaining" was the focus of his Pitt Molin. "There are not many companies that have been able to develop this kind of game product very well, but that is the primary area where we look for investment," Moran said. Many entrepreneurs in this field are just starting out, and we will work with some of them to put the nuclearThe idea of mind turns into a business plan and then into a company. "Norwest Venture's Tim Zhang (Tim Chang) said that the integration of social activities in the game, if it can" build a community, so that people in this community have a good sense of self, but also contribute to public welfare and philanthropy, and in turn to promote profitability ", This business model will be quite sound. Because in any case, "the game needs to achieve good business indicators in order to continue to operate and be successful." "(Edit/Xu Mingming)