Founder of the original Tao Ye: Online 9 months how to complete the 120 million equity

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I black Horse Note: The stock raising, is the Internet financial future needs to break through the difficulties, and the internet finance Company "primitive" has begun to make a meaningful attempt in it.

The original will be online in December 2013, the establishment of 9 months, the platform to cooperate more than 2000 projects, certification investors more than 1000 people. Up to now, there are 9 projects have completed the stock-raising, total financing of about 120 million yuan.

At present, the original will have become China's equity in the field of the leading enterprises, is committed to creating the highest efficiency and the lowest overall cost of equity investment and financing platform, and provides including resource docking, visual valuation, financial forecasts, financing guidance and other value-added services.

Founder of Tao Ye, registered Financial Analyst (CFA), Master of Public Administration, Princeton University, USA. She herself was also known as the first beauty CEO of the Internet finance industry by the industry.

A tall birth

Tao Ye, who was a long-time private-equity investor in the United States, managed 150 million dollar funds and invested more than 10 companies in the United States before starting the original meeting. She also created the firm's capital to raise and manage more than 70 million dollars in funds.

She chose the equity audience as the direction of entrepreneurship, and the previous investment work experience. Before doing PE, Tao Ye contacted a lot of small and medium-sized private enterprises, these enterprises in China's survival environment is more difficult, a very important reason is lack of funds.

"On the one hand, all the investors feel that they can't find a good company." On the other hand, enterprises feel that they can not melt the money, how to combine their needs to meet the needs of both sides can match. Tao Ye to reporters to do the original intention of the public equity.

"The original will be to create a platform for some people with a certain risk-resistant ability and higher income, small investors can also see an industry data and project details." On this platform there are hundreds of industry companies and quality projects, all their data can be seen, everyone choose their own investment projects, so that everyone involved in the angel investment to become a possibility. ”

Tao Ye said that their own equity to raise a bit idealistic feelings, "equity can help these small and medium-sized enterprises to grow, I myself in the process of entrepreneurship is very satisfied, can do things that give back to society is very meaningful and valuable." ”

2014 is the year of the public, the World Bank published a report shows that China's public market in 2025 years will reach 50 billion yuan.

Tao Ye believes that "the Internet is a way to make finance more dynamic and to make the allocation of financial assets more effective." It is rigid to combine the needs of investors and enterprises. I think the stake in the future is a Chi or even a trillion-tier market. Enterprises to do equity financing needs are very large, can be enlarged indefinitely. ”

Control project risk by screening evaluation

"The core competitiveness of the original meeting is the strong IT system and the investment people's Congress data." Tao Ye said the original would like to do is a stake in the financing platform, so that those who have a certain ability to resist risk and higher income of ordinary people, small investors can also see an industry data and project details. On the platform of the original will have hundreds of industry companies as well as quality projects, you can see all the data, investors choose their own investment projects, and realize the allocation of information and resources to maximize.

Tao Ye to reporters, "the original will be on the platform of the project are selected after a certain screening and evaluation to arrange the line, which is equivalent to all online projects carried out a risk of control and screening." ”

Now the original platform to finance the way generally will take the "lead + with the investment" mechanism, the lead agencies are generally professional investment institutions or well-known investors, they from the professional perspective of the project to do due diligence and evaluation and the post management work. Usually, the participants will be part of the corporate governance. The participant will not actively participate in the management process of the enterprise, but will exercise the right to vote as a shareholder.

For post management There are two ways, the first one, in the case of a relatively small number of investors, the exercise of investors, in the case of more investors, the right to exercise by the casting. Second, there are a number of product design standardization projects, by shareholders to do after the management.

The original will have done a survey, the platform of more than 90% individual investors are the equity investment as a high return to the financial channel to look at.

Tao Ye said that the equity investors to a certain extent to reduce the threshold of equity investment, so that a part of the eligible average investor to obtain a new "high return" of financial channels.

From the perspective of protecting investors, the original would like to let the real risk tolerance, whether in terms of money, income, or personal assets, there is a certain degree of risk tolerance. Therefore, investors need real-name certification, to verify the identity card number, the bank account number of money.

At present, the original will be for the investor certification standard is annual income of not less than 500,000, household assets not less than 5 million. The original will require investors to sign an undertaking, the commitment is indeed to meet the requirements of investors in order to become certified investors.

Continuous innovation in business model

At present, the domestic stock-raising platform is still in bold attempt and innovation stage. The original will also in the process of groping experience, made a feature can affect the market products.

Life Sink is a health management project, the first group of Angels is Shen. It has been financed successfully on the original platform and is still continuing to finance the project. Combined with the company's characteristics and demands, the original design of the product is "consumption right + income right" model, each is 500,000, if the purchase of 500,000 of the equity, to investors 500,000 of the right to consume. Investors can see a doctor in life, receive treatment, do physical testing, enjoy a variety of services. At the same time, investors have a 1 stake.

Tao Ye Introduction, the traditional sense of the equity financing cycle is very long, from investors to see the company to the final investment, generally 3-6 months longer. However, if the product design has the right to consume, there is a sense of participation, relatively speaking, the desire to buy more strongly. On the other hand, investors also get a share of it, although very small, but still have a sense of ownership, can participate in its future growth space.

In addition, the original will also do some of the convertible bond exit mechanism of the attempt and innovation. In general, venture capital withdrawal needs to wait for the IPO or the next round of financing, typically 7-10 years of cycle.

The original will design a short-term exit scheme for investors, for example, with Tianjin, Yangtze River Delta, Shenzhen and other domestic equity trading center has reached a cooperation for unlisted companies to provide equity trading operations (that is, the new Sanbanxi market-making system), I believe that the unlisted company's equity transactions will be more smooth and efficient. The original will use these as value-added services, currently for small and medium enterprises is free. The advantage of this is, first, to strengthen the liquidity of equity, second, unlisted companies can be listed through the board.

TMT projects have the largest number of stake-raising platforms, such as smart hardware projects, Internet projects, or health-care programs. But this does not mean that traditional industries do not have the need for financing, and that it may need to raise more money. Investment in a TMT project, the future growth of space is a hundredfold, 10 times times. After the traditional project, it may be one or twice times the growth of space, but in contrast, the traditional project more stable.

The original will also be doing some different industry exploration and innovation, for example, with the background of a state-owned non-ferrous metal mining, exploration companies in cooperation, they have a very professional non-ferrous metal mining and exploration team, there are some early mineral mining projects, hoping to introduce some investors to do the voting. Non-ferrous metal mining, on the one hand, high risk, but if successful, the return is very high. It's hard for the average person to get involved in this kind of investment, but working with a professional organization can reduce a lot of risk.

The original meeting platform from last year to now has 9 projects have completed the stock, total financing amount of about 120 million, these projects are mainly concentrated in the early to B-round, now most of the growth stage.

Tao Ye that "the current project on the original platform to finance successful projects have two characteristics, the first is that each project's founder team has a clear plan for the product, the market, and its own business model, as well as the ability to perform very well, and the other is that they have been in the field of entrepreneurship for a long time, Those who have endured many difficulties and challenges are still holding on. ”