Four elements required for a successful pay-per-click campaign

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Do you have any thought about the real effect of paid-click ads on your business when you invest a lot of money in Pay-per-click advertising? often many companies pay click Advertisers to invest a lot of money, but can not achieve a good effect, and pay-click ads have a lot of poor results. This article will focus on creating a successful paid-click AD to share your four tips, which will improve the efficiency of your paid-click ads.

One: Review the history and review the status quo

History is a very important thing, because these histories will help you to determine whether the direction of the work is correct. Before you develop a successful paid-for-click Campaign, you need to review past successes and failures and review current situations. I suggest that you analyze the 3-6 months of pay-click Data, and analyze the current relevant keywords of the competitive strength. And then start working. When you have a clear understanding of these critical data, such as the use of key data, you can create a paid click Activity based on future performance.

Second: Analyze Your Goals

Our paid-click ads can't just start advertising with a few keywords. You need to stop and analyze what your Pay-per-click ads are for. Are you focused on providing products, services, or both? What kind of conversion are you looking for? Do you want your visitors to be your members, subscribe to your site, or do you want them to buy your product? These might you think are some trivial things, But if you haven't considered these questions, it's time for you to review them. If you don't have a clear purpose or goal, your Pay-per-click ad campaign will not succeed.

Third: Advertising copy and landing page adjustment

For paid-click Ads your ad copy needs innovative and quality articles to attract visitors. At the same time you should make sure that your ad copy is connected to your target keyword and that we can use different ad copy to test which one works best.

When the user clicks on your paid click AD and enters your landing page, make sure your landing page is relevant. In short, the page you want to give your visitors what they want. Throwing a irrelevant ad page to a visitor is a waste of money and time. Give visitors a good and relevant tailored landing page. Don't just jump to the homepage. The specific landing page page is designed as follows.

Four: Continuous Testing summary

Companies that can really make a profit on paid-click ads are those that are able to keep on testing and improve their advertising campaigns. If you ignore this, your return on investment will not improve. If you bother, today I share a lazy person's method, if you like the author is to do Google's pay-click ads, you can use Wordstream new free tool adwords effectiveness rating. He is an analytics software that targets Google's pay-per-click Ads, which you can use to analyze key metrics for your Google pay-per-click Campaign, such as CTR, quality scores, landing page optimization, and other pay-per-click advertising Practice Guides. At the same time the tool can compare your performance against your opponents and you will be able to analyze your competitors well.

For Pay-per-click ads, we need to pay attention to the details of the more, the author of these four points is just a discussion, I hope this article for everyone in the pay-click advertising activities to help. This article by Peach said Taobao women http://www.taozishuo.com/finishing Edit, reprint please keep the source.