Four shields to defend the local website

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Doing a local website has always been a great luck ingredient. Some sites are successful and most are silent. In fact, local public products are not only on the Internet, many traditional media such as the Straits Metropolis newspaper is a local newspaper, but also to do a very successful. And now is the era of emerging media, can be foreseen, local sites have a very large space for development. It is the so-called, nothing, afraid of conscientious. If you work hard enough to find the ropes, it's not hard to do a local website. Success is never accidental, entrepreneurial success is the tireless efforts of entrepreneurs. I am here to talk about the know-how to do local websites, and the key factors that local websites can succeed.

Grasp the characteristics, targeted

One of the most prominent features of the local website is that it has a strong geo-property, and it is easy to have a sense of belonging. For example, the 19 floor of Fuzhou Home network, above nature are the anecdotes of Fuzhou, with the city activities, local food and so on. The local station, of course, should be the place of the event. Therefore, as long as can catch only the geographical nature of the site, also put the local Web site development of the rudder.

So, how to grasp the local characteristics well?

First, local sites need to be localized to find locally specific things. For example, the Fujian area is very popular tea, then, in the local site in Fujian province, it is best to have a "network café." The most peculiar of Fujian is tea culture, which is not comparable to any province. The people of the province can hardly make tea, and the website naturally needs to be localized so as to integrate the local tea culture. In this way, not only can be different from other sites, but also take into account the characteristics of the pro-people, so that users feel a refreshing feeling at the same time feel more cordial.

Secondly, in the content, to close to the local people, to bring convenience to users. Local news, as well as shopping discounts, local cuisine, are popular news for users. What's new in the recent anecdotes, where the recent discounts, where the most famous local snacks, where the new a very good restaurant, traffic will be more congestion and so on. These convenient information, not only for local users of local Web sites can be facilitated, for some newcomers to the place is not enough to understand the user is also very attractive.

Again, the dialect is also a good dispensing. For example, there are some common words in Fuzhou, such as arch lying on these, for the people of Fuzhou, are very kind. A small amount of the use of dialects, the dialect as a small dispensing, can better enhance the user's sense of intimacy and the feeling of belonging to the site

Focus on feeling, customer first

No matter when, the user is the first. The point is that no matter what the site must be used as a golden rule, the local site is also the same.

Do the local site, in fact, pay more attention to the user experience. Because the user feels these aspects, many big websites all do well. Users accustomed to the high degree of humanization of large web site applications, the site will naturally be more picky. If the local website does not want to degenerate into a "occasionally reluctant to check the news" place, you must pay attention to the user experience. If you can make users comfortable and satisfactory, in the regional demand, the local site as the first priority, rather than a dispensable substitute, then the local site is very successful.

Therefore, local Web site not only in the application to follow the footsteps of the public, but also to fit the needs of the public. For example, some sites do not allow users to change the background interface for free. But for the younger generation of netizens, the network façade is also very important, set a beautiful head or background is also a lot of fun of netizens. Once these items are listed as charges, it is very easy to arouse the user's aversion, so although there is a short-term interest, but the long-term development of the site is a harmful and no benefit.

Building platforms, weaving networks

Local websites also have a big advantage, that is, social is very strong.

First, appropriate organization of activities. Local websites are a good platform for many users to make friends. Being in a city makes it possible to organize events and parties. Therefore, the proper organization of activities, users can make friends in the real world, will develop a lot of loyal users of the site. And, in the real world, networking is also very important. Proper organization of activities, the user's friends may also become users of the site, the so-called Word-of-mouth is so the word of mouth. In addition, whether the real world activities or online activities, are very good gathering popularity means, to the site to bring a lot of loyal users.

Second, the effective use of communication tools to optimize the communication function of the site. To enhance the socialization of websites, communication tools are essential. Just as microblogging has letters, local website if have a communication tool, let the interpersonal network develop better, will also increase the user loyalty, promote the website development. For example, to do a job, often work without leaving people, feelings stay. Web site is the same, sometimes, users of the information needs of the site is not large, but because of the site's other users familiar with the feelings of the site will naturally have deep feelings. Therefore, the perfect website socialization function, to the local website is has the extremely strong positive significance.

Filter the content, take the essence

The local station also has a very important point, is to avoid the detail. A local website, there will be a few sensational news, a lot of things are only related to individuals. So, in so many "trivial", how to find out what users are interested in? Is it all right? Therefore, in many information, we must learn to take its essence, to its dross, so that users contact the information is purified after the essence of information. In this way, users will not only feel that the site is cumbersome, but also feel that the site is very interesting and close to life.

Summary: To do a good job of the local site, we must grasp the focus, targeted, first understand the site's first priority task, seize the focus of the development of the site. On this basis, improve and enrich the content of the site, to attract users. At the same time, play the emotional card, the use of feelings to increase the loyalty of users. As long as the focus can be grasped, while taking into account other aspects, not to the other side, the local site will be successful. This article first A5, the computer Graduation design (http://www.bycxlw.com) reprint please indicate the source