From group buying to group buying navigation-the experience of a group buying practitioner

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First group purchase

May 2010 from friends learned that now Beijing group buying just started, model is very suitable to do local, from a friend to a few group buy site URL, studied up, then there are American Regiment, handle, full, F Regiment and so on now the first-line group purchase site, group buy navigation is the most famous 57 groups and group P, want to do their own buy, First to have domain name, space, program, I signed up for the 14tuan.com, space is ready-made, before a few sites, the most troublesome program, in the online search for a half-day also did not find a free, and finally decided to make their own, I spent one months of time imitation F Regiment, with the SHOPXP of the Mall code changed a group purchase site , ASP code, I am more familiar with, now popular buy program most soil, Fangwi, are PHP, I this may be the only ASP code in the Purchase program station.

Operation Group

June 1, 2010, my Advantage Regiment officially online, the first single beauty package, and then launched the Oscar film, Waitan fashion coffee and other group purchase items, how do you guess the effect? Because did not do the website promotion, the Taiyuan Local group buys does not understand, a single did not sell, does the website two legs walk, one side is the flow, Side is the content, I spend money to do Taiyuan netcom ADSL Login window ads, Internet cafes browser home page ads, the effect is not good. At that time, Beijing's group buying has been compared to fire, 57 groups and TUANP these 2 group buy navigation above the basic is Beijing's group buying project, I tried to apply, the group P included our station, but our group buy items are Taiyuan, the flow of Beijing is basically useless, fortunately I was doing Taobao, hand shoes and bags of supply, Try to put our products on Taobao to buy, the result is good, really have a deal, after a period of time to find out, cheap bags and shoes sell all right, then there are a lot of businesses to find the door, to recommend their products, most of them are some Taobao sellers, we buy more and more goods, At the same time increased the promotion efforts, in several group buying navigation has bought ads, the daily traffic has more than 10,000 IP, one months of advertising most of the time 20,000, most of the time one months of income 130,000.

Buy navigation

The threshold of group buying is very low, by November 2010, the country has 3,000 group buying site, we just run less than 300 times, this time, group buy navigation advertising fee has been turned many times, the purchase site of the commodity homogeneity is also more serious, We do not earn enough money to buy navigation advertising costs. After analysis there are 2 roads, one is to do Taiyuan local consumption group purchase, such an advantage is to avoid and the whole country to buy a website to spell goods, spell prices, Taiyuan Local has not a few decent group buying site, handle, the United States Regiment, 24 coupons have not come, a little better, you can sit down, and so they come to buy. The second is to do group buying navigation, Taiyuan Local group buy navigation, do single-minded, do refinement, such as Taiyuan Local group buying website Development, we can accept their advertising fees. Because we do not have good business staff, I am not a business origin, talk about group buying project is really not our strengths, or decided to do group buying navigation. Registered 0351tuan.com This domain name, named "Dragon City Regiment", bought the Blue Dolphin Navigation program, so opened, the beginning of the flow is to buy NetEase's mailbox flow. One-month consumption of more than 4,000, more than 200 IP per day. After a period of accumulation, by April 2011, our site's traffic has more than 2000 IP per day, at this time the national big group Buy network has put the branch station to Taiyuan, let me unexpected is Taiyuan Local group buying site also died almost, our income is mainly 2, One is to send the Alliance Group buy CPS Division of traffic, a group buying site in our place to buy ads (also called hard wide), 2 add up, just to maintain the normal operation of our website. Subsequently, increased the advertising campaign, in Google's AdWords launched the auction, modify the site function, increase the membership points, redeem points to buy, the site traffic has steadily increased to more than 5000ip, 24 coupons, litters Regiment, the tick group on our website advertising fees also increased month, Dragon City Group gradually embarked on the right track.

Reflect on group buying

1. Flow is king. From the beginning of the May 2010 to see a group to now more than a year, experienced the joy of success, also walked a lot of detours, now in retrospect, do the first to consider the webmaster or flow, there is a flow of everything, first do the content, do not consider the flow results can only be: With the beginning of the enthusiasm and interest of the site, the website gradually lose confidence , or even give up, first do the flow, even if there is no content, I can also copy the content of other sites to us here, subtotal, and then gradually make their own characteristics.

2. Making money is the kingly way. The purpose of the site is to make money, with enthusiasm by interest is not long, before you do a station to think about the profit model of this station, such as group buying, earn is the difference, 10 yuan of things sell 30 yuan, profit is obvious, buy navigation, many people do not know to start the CPS is the main navigation profit point.

3. Keep pace with the times. In the field of their own continuous research and innovation, found that the new profit model, always walk in front of the industry, even if not the front, but also to follow the relatively tight, the key moment to be brave to abandon, leaving the baggage, light forward, to go faster, better.