From "Let's Get Married" look at the difference in data statistics

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According to the Beijing News, the TV series "Let's Get Married" has reached 670 million viewers. The play is directed by Liu, a high circle and Haibo starring, is currently CCTV integrated channel and Hunan TV, Youku synchronized hit. The play was announced at the symposium, since the beginning of the broadcast, a set of CCTV and Hunan TV two channels daily average audience of up to 160 million, nearly one months total audience size reached 670 million people, income-generating view of new highs. That means half of the country's viewers watch the show. The following are some of the differences between the different platforms ' stats on the play:

The picture above is "Let's Get Married" respectively in Baidu Index and Youku index search, you can see that since the beginning of November 6, through the cast of marketing and promotion, the index has been rising, the heat has been very high. Baidu Index on the highest C point, should be the cast on Hunan TV "Happy Camp" after the broadcast of the next day.

The above image is in Baidu Index and Youku Index, the national region of the play search. Searching the previous provinces is slightly different.

The above figure is the audience analysis, it can be seen that the two indices of the analysis of a huge difference. This type of TV series, by the way, usually has more female viewers than men. But in Baidu index the situation is very different, search "we get Married" male users reached 86%, female users only 14%. The data you see in the Youku index is more real and accurate. The reason is that Youku got the play's only network broadcast copyright, concentrated the play's network traffic entrance, in search results are pointing to Youku, the second time visitors may have no search, direct access. One of the reasons for the low percentage of female visitors in Baidu's index is that female users are more faithful. That is true.

According to the Youku Index, 67% of the users watching the play were viewed by mobile devices, compared with just 33% of the percentage viewed through the PC. This shows that mobile phones, tablets and other hand-held mobile devices have become the main force to watch the video.

Starring High Circle many times in the micro-borrie hair map, often can be seen in the airport terminal waiting to see the "we get married" audience. Overall, to master the flow of the entrance of the Youku, using the station's search volume, the number of clicks, playback times and the number of comments and other forms of data more real and clear. At present, the network ratings and television ratings have become a measure of the double standard of hit drama, which provides effective innovation for both sides of the film and television production, the introduction of a variety of cooperative interactive model to help film and television producers, television stations, video sites to achieve "cooperation three win." For example, CCTV and Hunan TV jointly funded the play's copyright, while playing. But the CCTV 1 sets and Hunan TV's audience completely does not coincide, CCTV attracted the audience mainly urban women and people over 35 years old, Hunan TV attracts more viewers are rural and 35 years of age under the youth audience, two channels to complement the situation, two channels audience overlap even 10%. This article link for http://sangxiamu.com/seo/106.html reprint please keep this link, thank you.