From the internal and external point of view of the Web site revision several impact site details

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Website revision, should be a lot of companies will encounter, because many companies with their own development, their original site and their current identity does not match, so needs to be revised. So today, small series on the external and internal two aspects to talk about the Web site revision need to pay attention to a few details.

Website optimization point of view, in the site after the completion of the revision, we have to carry out dead chain inspection, the site revision to minimize the site content path changes, reduce the invalid path and connection.

From the external point of view of the website revision

First of all, for an old website, there will certainly be some more loyal visitors, that is, the old visitors. We in the website revision time, should notice as far as possible in the original website Navigation Foundation. Because many old visitors may have been accustomed to the original web browsing mode, if the change is too large may be some not adapt, so, we in the site revision, as far as possible in the original navigation based on the changes, so as not to lose the old customers, but also to attract new customers.

Then we should pay attention to the external style and the integrity of the content, the site's revision, to pay attention to the original site can not be stripped of the integrity, including the content, style of the integrity, can not be changed part of the other did not change the look and changed completely do not match. Therefore, the website revision should pay attention to the whole website style unification, thus gives the person one kind of internal organic connection, the exterior harmonious complete esthetic sense.

From the internal perspective of the website revision

Content and form should match. Our website is built, many pursue the perfect form, but we can't ignore our website content. To pay attention to the form and content to unify, to avoid the revised content and the form of the site does not match, let a person feel a little strange. Because the site is also divided into categories, site revision must conform to the site's theme of the expression of ideas. For example, some children's web site can not be changed after too adult. A serious website should avoid frivolous application of elements. This is the site in the construction of the very need to pay attention to the place. In the Web site revision, if the original theme from the content, it will make the site become confused and obscure.

Then from the point of view of the search engine, the website revision time, must pay attention to the website content the movement or says the link change to the search engine influence. The movement of content from our professional point of view, that is, the path has changed, or there is a dead chain. First, the search engine may have included the original URL, and change the path, the search engine on the basis of their own storage path, can not find the original content, such words, will often have an impact on the site, thus affecting the rankings. Then again from the point of view of the relevance of the content of the site, when the content of mobile or link changes, the search engine will not be able to adapt to these moves immediately, many sites in the large-scale content movement after the temporary loss of rank, to be restored in a certain period of time.

The more the site changes, the more complex it is, the search engine may be able to rearrange itself for a long time, and if the site is fundamentally reconstructed, the search engine may take longer to adapt to the new structure; For these, the higher the site authority the search engine deems, the more quickly it will be handled. Therefore, when we build the website, we should pay attention to the problem of the change of the path caused by the revision problem.

When the site is revised, the site has a large number of content needs to move, although you can set 301 Redirect, but if the revision is too much, it will inevitably occur omissions. So it is recommended to keep the content path unchanged as much as possible.

So, once we decide to do the website revision, the above two big aspect is we need to consider, if the website wants to go to the large-scale revision or the individual page change, must determine oneself has this aspect experience, otherwise proposes to find the professional website construction optimization personnel to carry on the website revision suggestion and the instruction.

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