From the preparation, construction, promotion and other aspects of the establishment of electric business platform

I manage the site for many years, has been doing a local portal, and recently cooperated with friends to operate a local E-commerce platform. Nearly a year of operation, here to share with you the experience. may not be very good, but can also learn from each other and reference. I do is jingdezhen local porcelain electronic platform, the following from the preparation, construction, promotion and other aspects to introduce.

Operation Prerequisite Background:

First, we all know that Jingdezhen is a famous porcelain all over the ancient times, Jingdezhen is rich in ceramics, ceramic culture is very deep; in recent years, ceramic development is also quite rapid, but still lacks a comprehensive e-commerce platform for Business-to-business and Business-to-consumer. Although there are some local and foreign sites, but because of geographical and resource relations, there is no influence, there is no one close to the influence of Jingdezhen has the strength of the site.

Second, Jingdezhen has a large number of ceramic masters, such as the Chinese arts and Crafts master, Chinese ceramic Art master, chinese ceramic design Art master, all kinds of Provincial masters, ceramic College professors and other professional masters and professionals such as nearly 2 million people, but there is no comprehensive platform to show and cohesion of these people.

Third, Jingdezhen ceramic exhibition, including domestic various types of ceramic exhibition information is not enough to gather; many local ceramic enterprises and ceramic masters want to know the exhibition information, there is no channel.

Four, ceramic talent is extremely scarce, not a strong targeted talent network to do this kind of supply and demand.

Analysis of advantages and resources:

I am a person in Jingdezhen, Jiangxi Province, very understanding of the history and development of Jingdezhen, some local enterprises and masters often communicate to understand their needs.

Second, with a lot of jingdezhen local ceramic masters, many of whom are engaged in ceramics or ceramic is the master of the province, compared to other people to obtain information is very convenient.

Third, apart from the advantages of geographical location, but also with some local media, such as local evening news and radio and other information units good relations, and have many cooperation experience.

Based on the above requirements and advantages, I decided to operate a ceramic industry portal.

Three, preliminary preparation:

First, the Web site procedures, considering the number of such programs on the Internet, the final choice of Destoon business-to-business website system.

Second, the website domain name, the domain name choice expense is tortuous. Jingdezhen has a ceramic festival every year, then under the auspices of China's Ministry of Commerce, China Jingdezhen International Ceramic Exposition, one session per year. At present, 10 sessions have been carried out; for the "China Jingdezhen International Ceramic Exposition", the community has a short name is "Porcelain fair." This domain name suddenly thought from "Porcelain fair" and come, the domain name will use the whole spell of porcelain fair, simple, direct, image. But a search, COM's domain name has been registered, but not enabled. For this, after several twists to find registrant, the domain name Floret cost, bought over. Final website set down, website name: Porcelain Fair, website: www.***com. In order to prevent competition, at the same time the domain name NET and CN also registered.

Iii. data collection and collation

1, contact the majority of local ceramic masters, access to their basic information including names, contact details, personal introduction, past honors, artistic characteristics and personal voice. The contact way, the artistic characteristic induction, the personal voice and so on are extremely personalized and special. At the same time to ask for some of their work photos. Promises for their free promotion in the porcelain fair, and in the porcelain fair to build the official website of the master, send the domain name (www.***.com Two-level domain name).

This work, focusing on the use of 4 months or so to complete most of the collection task; still doing, at present, a total of more than 1800 to collate the information of the master ceramic.

2, contacted some local ceramic enterprises, sounded the introduction and promotion of the concept and use of porcelain fair, but also asked for most of the information to help them do it, and then give the account number to the enterprise to use. Enterprises can release products, open shop, open the website.

3, recruitment of talent and the initial information of the enterprise, through the city's talent market friends to obtain firsthand information.

Four, the website column and the mold version style construction. Before and after using a month time, repeated refinement and modification.

Shop, website on-line:

After a few months of preparation, finally November 2012 began to go online.

Use the following methods to promote.

First, the use of local media, the main porcelain evening publicity. The cost is basically not necessary, is the year-end Evening News awards Ceremony of Friends of the company draw the page.

Second, the "Miscellaneous Live" promotion, that is, free for the Masters to do business card design, plus the Masters in the porcelain Fair Personal homepage of the two-level domain name address, the United States its name Yue XXX official website.

Third, the collection of some ceramic enterprises in charge of mobile phones, to do targeted mass promotion.

Four, the use of "porcelain Fair" the name of a wide range of influence and brand, do all kinds of line online promotion and obligation work. such as the release of the municipal government porcelain Fair Work progress, investment planning and so on.

Since the line has been nearly 5 months, the development of the smooth, the end of March also will be the site changed the server.

Wu, sum up:

Do industry-type website, there is room for development. In particular, the use of local resources and advantages is better to carry out the work;

Another can sink down to do basic work, such as information and information collection, especially the one hand information.

Operation to have ideas, the basic idea of Porcelain Expo is: Information → services → platform → benefits. Don't brag about how big a platform you are, how long it takes to make a profit. First, do a good job of information services, to provide users with useful information, and then do other services, such as talent, exhibitions, supply and demand, etc. accumulated enough, can have the so-called platform. At present, Porcelain Expo is still in the middle stage from information → service.