Game built-in advertising company Gecko Technology original CTO Cherey joined the Grand

September 13 Morning News, Shanda Online announces the game built-in advertising (IGA) core patent inventor Cherey joined, and served as Shanda online platform technology senior researcher.　　The appointment will further strengthen the expertise of Shanda online, supporting the development of Shanda online and the development of its open platform strategy. As the core patent inventor of the game painting and IGA, Cherey has rich mutual experience and technical strength in the IGA industry.　　Before joining the Grand, Cherey in 1999, he founded Gecko Technology, as CTO of the company, and obtained Sequoia Capital investment. IGA refers to the commercial advertisement appearing in the game. It is based on the game's user base, through fixed conditions, in the game at the right time, in the right place to appear in the ads.　　Unlike ordinary commercial advertising, the carrier is a new type of media such as games. According to foreign media reports, the British media market research company Screen Digest published a report, as of 2014, the market size of computer game built-in advertising will reach 1 billion U.S. dollars. (Shu Shi)