Game Micro-era: page tour facing the Red Sea hand tour trend is obvious

November 3, 2012, Sina games and Sina Weibo jointly launched the "Game of micro-era-offline salon activities" successfully held, the event when the music network Vice President Yao, Fun Tour senior Vice President Zhang and the Knight of Titanium Gold CEO Jerry as a guest site, With friends from the major media and gaming companies to discuss the current page tour and hand tour market, and to the future of the end of the forecast, and share the concept of micro-blog marketing.

Games in the micro-era salon activities Sina games for the circle of friends to create an offline Exchange platform, hope for everyone to create a full play to understand the opportunities of friends. The first phase of the event in the 3W Café held, although the weather is worse, but the participants are enthusiastic, and participate in the current game industry to discuss the situation.

Games micro-era offline salon activities

Page tour facing the Red Sea hand tour trend is obvious

The page tour market is still booming this year, income of 3.82 billion, compared with the same period last year, increased by 1.22 billion yuan, an increase of 46.7%, in this regard, the vice president of the tour, Zhang that the market value of 2012 to 10 billion, but the biggest problem is the product homogeneity, with some capital entry, game development period is short, Small media and advertising, the increase in advertising books, invisible increase in the operating threshold, the problem appears.

Titanium Knight CEO Jerry that early in the industry, the original state of the rapid development of the page, as long as there is flow, users pay, it is easy to cash flow, and now the industry is on the rise of stagnation, page travel companies in order to quickly launder money, did not put their mind on the details of the game experience, nature will not

When Yao, vice president of the music network, said there is no doubt that the current page travel industry has been in the Red Sea state, and the future development of the page tour, you can transplant to the mobile platform, because the user's mobile phone terminal update speed alarming, the trend of change is obvious, intelligent platform terminals continue to be popular, beneficial to the transformation of page tour.

The old idea is that the same is the split time of the page tour and hand tour, the work Family user group is similar, if can the page swims with the hand swims the account to enjoy, the commute time in the mobile phone play the game, sits in the office when the PC landing page swims, that can satisfy the player's game demand, also guaranteed the user stickiness, helps to occupy the market better.

The goblets of the channel of the domestic hand tour industry in the transition period

The cost of research and development is large, a 3D new tour is only the development of the engine needs more than a year, in contrast, the page tour and hand tour of the development cycle shorter, leaving the space for innovation is greater. For the overall page tour industry, Zhang that it will be a "diversity, globalization" process, only when the game can be enough to deal with the needs of overseas players, will be able to carry the life cycle of the fittest.

and relative to the current in the Chaoyang Industry hand tour, Jerry that channel and payment is the biggest problem. Because of the iOS market, only one mall in the App Store, the defect of the ranking mechanism will bring a lot of trouble to the domestic app developers. And the release cycle for enterprise companies timely service and update is also a huge challenge. The current iOS market has 200 million users, the Android Market will usher in 200 million users, of which only a small number of paid users, if you can find suitable for the Chinese market to pay the way to effectively excavate 400 million users, hand travel industry's future prospects are brighter.

Three players sharing experience and ideas

The accidental and inevitability of the success of the Mouse Disappearing hand tour

Zhang believes that the great potential of the market is not to be underestimated, because from the use of user debris time, people's dependence on the touch screen will gradually increase, over time and more high-quality hand tour of the birth, in addition to some loyal PC or host players, Many casual players will choose to devote more of their experience to mobile products, and it is likely that one day, the mouse we know today will no longer appear.

And for the development of hand-travel enterprises, Yao that the success of mobile gaming has contingency and inevitability. For example, "Angry Birds", "Fruit Ninja", and the domestic "fishing man", their success has a certain contingency, because subsequent imitators can not replicate the same success. And really under the Great Kung Fu produced works, similar to the "Endless Sword", "Need For Speed", "FIFA" and so on, due to the cost of a certain degree of human and financial resources, high user recognition, production costs do not leave spare strength, in order to change the true inevitability of success.

The old idea is that for the practitioners of the hand travel industry, the necessary human, financial, creative and energy, in the process of making the game is essential. Only the works created by the real intention will receive the user's acceptance and welcome.