Games and movies and other cultural soft power complement each other, forming a new cultural and creative business

March Domestic movie box office has reached a total of 1.891 billion yuan, set a record March box-office high, some high-quality hand travel over billion also gradually become a common, Chinese games and movies both into the boom period. Whether you set up a film company on your own or invest in a film and television company, users are constantly changing their role in the entire chain of products based on movies and games to derivatives.

Hollywood Practice

Hollywood has always been the benchmark of the world's commercial films, and the American mass culture industry has long developed. Reference to historical data, Hollywood earlier dug into the film and games have the same bone marrow, 1993-2014 years, Hollywood produced a total of 31 games adapted films. 1993 "Super Mario Brothers" box office, since this "Tomb Raider" "Biochemical Crisis" "Silent Ridge" and other works continue to emerge.

In recent years, the "Avengers Alliance", "Iron Man", "Spider-Man" and "Captain America", have long been active in front of the big screen. Its game works are popular all over the world, types and diverse including three elimination, movement, parkour, fighting and so on. And another product "need for Speed" since 1994 has become synonymous with racing games, to meet the April "speed and passion 7" of the release, EA's latest sequel to the "Need for Speed: The highest wanted 2015" will usher in the first Test. In addition, "The Game of Power" "Zombie Siege," "Ninja Turtles" and so on, in the game market has its own fair share. Although the praise of these films is derogatory, but the pace of the game and film Cross-border marriage is indeed more and more steady.

Gradually Sheng Domestic

In the domestic film and game linkage in the early years of the expansion. Especially as the type of cultural consumer goods films, the audience relatively petty. Among them, the 20-35-Year-old age group stood above 75%, with the proportion of the game user's main age segment as high as 95%, and the film users overlapped highly with the game users. 2012 Kirin Film "Skin 2" 750 million box office for domestic movie market to add a touch of bright colors, "Mask 2" network game is also in sync production and online preparation. Another 100,000 cold jokes at the end of the 2014 movie, as a "two yuan, a third, spit groove to" works, three-day box office up to 78 million, with Mingshou tour after the line also has a warm response, beautiful report card in addition to the strong channels recommended, "Ten cold" fans and word-of-mouth effect is not, A large number of users convert from audience to player.

Following the 2008 Kylin pictures, after the establishment of the perfect film, 2014-year tour of the city based in Shanghai, and soon announced the best of China's history of science fiction "three-body" big IP, the same movie has been in the north-east Xing ' an official boot, the heroine from the "Aftershock", "the Mission 5" Famous actress Zhang. It is learned that the tour will be around the "three-body" IP to create a series of cultural products, many angles to shape and enhance IP value. In addition, some companies are groping to try to enter the film circle, blue Port Investment Wing Lok Ticketing, Kunlun join forces Chen Light.

Under the Internet thinking, the movie becomes the product, the audience becomes the user, the movie of the network age imperceptibly changes the pattern. The game represents the new cultural entertainment products, actively promote the inheritance and development of Chinese culture. The collision of the movie and the game, stimulates the new cultural industry to usher in the market to erupt again. Games as a new cultural representative, need more such as the integration of traditional film culture, 2015 or will become the year of the year.

The honeymoon is strong.

In addition to the impact of the movie on the game, the game can also affect the film. "The next generation" means the concept of game production and technology innovation, the film industry is facing an era of upgrading. We see a growing number of game products to operate overseas, and in recent years the quality of domestic films has gradually approached the Hollywood level. The game adaptation of the film to the players have enough affinity, the theme of their rich imagination is also suitable for the film platform derived. Tencent created by the "Tencent Film +" the first star IP plan homeopathic launch, "The Battle of God" "qq rook" "Treasure map" and other large IP attract attention, including "treasure Map" is the Nobel Prize winner Mo Yan works.

Coo Ningyu, a Tencent company, said: "Good stories, good IP is a good film based on the past few years has accumulated a variety of high-quality IP, I hope that the same IP in many areas of symbiosis and interaction, so that the film has become the entire IP pan entertainment industry chain, with partners to face the interactive entertainment industry new opportunities. "The difference between the film and the game industry is gradually narrowing, and now the three-body" as Ningyu said, is a good story, good IP, some people on the Internet even evaluation of its "other domestic science fiction crushed." Such a good IP to do well is not easy. Creative side of the network boss Lin Qi huge pressure, he had in public to express his attention to the IP: "If the three-body" such an IP dry, I may have to recite for a lifetime of infamy. ”

including movies, games, animation and many other business models of IP has become the internet age of the entire entertainment industry's core factors, but also the key point of industrial integration. In Lin Qi's view, "three body" such a good story to really spread hundred years, we need to focus on efficient integration of film and television, games and other resources, continue to build a series of cultural products, to create a multi-angle way to enhance IP value, and eventually become a familiar classic story. Lynch believes that the combination of hundreds of billions of Chinese gaming industries and the 30 billion size of the film industry will lead to a trillion-dollar boom in the future.

Whether it is the combination of games and movies, or the marriage of movies and games, the two are inseparable, games, animation, literature, film and television are no longer isolated existence and development. And the user can be a player can also be a fan, in short, will no longer meet a single field of work, and these excellent IP will operate to many aspects. Games and movies and other cultural soft power to complement the Internet under the support of the formation of new cultural and creative industries, in the leading domestic internet economy in the ascendant, but also to give people never had the cultural and entertainment experience.