Go out of the wrong station registration price misunderstanding grasp the basic factors of registration activities

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Excellent station this word is no longer a year ago most people unfamiliar field, the previous period of excellent station turned into Taobao pickup system. For sellers, all want to report activities, and excellent station relatively low threshold.

Throughout most excellent stations, what is nine nine, free trial, daily specials, exclusive discounts and other typical discount sites, playing are the signs of price advantage. For buyers, of course, like cheap products, but how many cheap goods quality is no problem?

Many sellers of low-cost activities should be very clear, most of the cases are unwilling to sell at a loss, many low-cost goods do exist quality problems, undeniable. I have a daily discount station, in contact with everyone when we found that many sellers because of traffic problems, seems to have entered the error of the activity registration, that more do such activities can bring a lot of traffic to transform other goods.

In fact, through Low-cost promotions, really transform the relevant baby? I once work in a cat mall, found that as long as the activity stopped, almost no flow, do activities, also did not see the other baby how to transform. Of course, some people say that you do not good, I do not deny that the problem is that most shops are not the result of this?

On the one hand, low price promotion not only cost, low return, loss and do not say, customer unit price seriously pull low, and familiar with the rules of Taobao sellers understand that the customer unit price is low, is not a good thing ah! On the other hand, low price promotions also incur a lot of low quality buyers, your store DSR dynamic scoring all the way down, Then I have to ask Dad to sue Grandma's call to explain a half-day, it is not worth the candle.

Here is a vicious circle diagram:

This is the author's personal opinion, may not be mature, we can refer to, such a vicious circle is very thankless.

As an excellent station webmaster should also be aware that the low price is increased sales, but the webmaster income will be greatly reduced, and the whole station is considered a discount station, the proportion of taxes and fees to be paid will be higher. Pick up the appearance of goods, but also urged webmaster friends, do have a unique site, to avoid highly copied low price promotional form. Daily discount station in the request for investment, but also highlighted this point, to prevent malicious competition.

Real registration, we still have to return to rationality. Those who do not see the demand for investment, blind registration of sellers friends I also no longer say that this is the minimum of rationality is also respect for others.

Let's look at the following figure:

A rational flow of activities should be based on the basis of the diagram. Sign up for the first step, see the activity requirements, or blind enrollment, but also to blame the audit of the people do not give you through, very boring. See the requirements, find the activity requirements of the focus, what kind of activities for their own, and then seize the activities of the requirements to beautify their own baby.

Do you want your baby to be on the active front page, at least your main picture is beautiful enough? How else would you say that? How many of those ugly pictures did you click on yourself? The façade to have ah, the façade good-looking only click, so the basis of the content of how we forget it? This will be a greater chance to improve their baby's position in the activity, In order to better improve the flow and transformation.

Reasonable activities, will greatly reduce the low quality of customer visits, in addition to improve traffic and transformation, but also easy to maintain these customers, and constantly promote the healthy development of the store. From the show to the Click, the 2-point base concept can never be ignored.

Into the store after the transformation, that is the store operation. This aspect, I no longer repeat. The above experience personal opinion, welcome everybody positive correction and criticism. This article by the daily folding http://www.mrzgo.com original submission, copyright, reprint must please keep the original source!