Golden Week ticket Income negative statement what

According to the 2014 "11" Tourism market information issued by the National Tourism Administration, the October 1 to 7th Golden Week, the nationwide monitoring of the 124 direct reported scenic spots a total of 31.692 million visitors, the increase of 3.8%, ticket income 1.604 billion yuan, the year-on-year decline of 2.43%. 11 Golden Week ticket income first appeared negative growth, among them the high grade popular scenic spot visitor obviously reduced becomes its main reason. Deiko, deputy director of the China Academy of Social Sciences Tourism Center, said that China's per capita GDP has now reached six thousand or seven thousand U.S. dollars, at this time is a period of great tourism development, tourism ticket income decline, indicating that many residents have not been very good release of consumption. Popular scenic spots this year, according to China's voice, "Global Chinese Broadcasting Network" reported that the Golden Week more than in previous years hot spots this year met cold. As a result of the popularity of the tourist stranded in Jiuzhaigou scenic spots, this year, the first day of the Golden Week only more than 8,000 people, some of the reception number of travel agencies barely enough 100 people ... Tourist traffic in the day was down 40% from a year earlier. Emeishan Scenic Spot statistics show that the national Day only 10200 people into the mountain play, compared with the same period last year, a reduction of 46%. The first day of Golden Week, Huangshan Scenic spot 11128 people all day, and the weekend level is comparable, the number of tourists and last year down more than 30%. Wutai Mountain Scenic Area and Huangshan encounter the same, the first day of the Golden Week 19,200 passengers, less than the same period last year 26.15%. In the scenic spot compares the five Ye temple which the visitor welcomes, Xiantong, Bodhisattva top and so on scenic spots, did not appear the tourist crowded situation. High fares, crowded tourists tend to be sensible ticket prices are a major factor affecting the choice of tourists. Chinese Academy of Social Sciences Tourism Research Center "2013 China 4 A, 5 A-level tourist attractions ticket price Analysis report" shows that hundred yuan above the ticket price has accounted for more than 5 a scenic area of more than half. Through calculation, the National 175 5A scenic spot, the average price of tickets at 108 yuan. It is reported that the tourist attractions ticket prices 3 years often a tune. This year, there are more than the scenic spot ticket prices, such as June 10 from the North Sea Weizhou Volcano National Geopark from the original 90 yuan adjusted to 115 yuan, September 1 from the Guangdong Danxia Mountain Scenic Area (weekdays) 160 yuan unified adjustment for 200 yuan. Many price increases have been rising continuously in recent years. such as the slender West Lake Scenic Area, in the first half of 2012 scenic tickets from 60 yuan rose to 120 yuan, from the March 1, 2013 onwards again from 120 to 150 yuan floating. There are some scenic tickets to implement light season two prices, the same scenic spot prices, leading to tourists to the national day gold and thoughtful hot spots to buy tickets to play not a cold. In addition to high ticket prices, the "crowded" criticism is also the reason tourists abandon popular attractions. October 2, 2013, Jiuzhaigou Scenic Area because of too many people, the occurrence of detention events, to the Chinese people left a deep impression. Last year during the national Day, Beijing tourists Zhang to climb Taishan, "the eyes of the crowd ah!" almost on top of the head of the people's buttocks climbed the mountain. "Visitors to the popular scenic spots, to bringThe travel experience is very bad. This year's Golden week, domestic tourists increasingly sensible, "do not go to the attractions to join the crowd, see the sea." Zhang Yunlai, director of the Department of Tourism Marketing at Beijing University of Commerce and Industry, said that the consumption composition of domestic tourists has changed, in the cost of eating and living tickets, the domestic tourist consumption is not simply to buy tickets to see the attractions, but there will be more in-depth to the tourist destinations, feel the cultural experience, such as In addition, Short-distance, Suburban leisure tour is also loved by tourists. These factors have diverted the flow of popular attractions, leading to a sharp drop in ticket revenue. Ticket economy behind "1 yuan tickets" popular traditional ticket economy refers to the tourist attractions rely on ticket income and the formation of the economic model, in the lowest stage of the operation of the scenic spot. This year, the first drop in ticket revenue to the ticket economy a warning role, is a signal of the market, the scenic area must be out of the traditional ticket economic development shackles. Zhou Lingqiang, dean of Zhejiang University Tourism College, thinks that at present it is the key period of the transformation of domestic tourism enterprises, the traditional ticket economy can not adapt to the development of the market. During the Golden week of this year, online tourism enterprises increased the promotion of tickets, the same travel "1 yuan tickets" and other activities in endlessly. Scenic spots, the common tourists pulled out of mobile phone online ticket, directly prompted this year's direct sales of scenic tickets significantly lower than in previous years. Compared to the current domestic 5 A-level scenic spot "108 yuan" average fare, travel electric business with the tour launched the "1 Yuan tickets" attracted a large number of tourists. October 5, Nanjing Civic Wang Yun from friends that 1 yuan can travel to Zhejiang East Tianmu Mountain Scenic spot, he did not believe at first, "usually tickets 110 yuan." Under the guidance of his friends, he downloaded the same travel app (mobile client) with his mobile phone, it was easy to find the "1 Yuan ticket" booking channel at East Tianmu Mountain. Online payment of 1 yuan, the same process sent a text message two-dimensional code, with this site to take tickets. During the Golden Week, a number of popular scenic spots appear overflowing phenomenon, daily average of 10 times times the amount of admission. The price of tickets before the festival has caused many people to "Amoy" the tickets through the Internet or mobile phone. According to the same travel statistics, the National Day Golden Week, the country participated in the same travel "1 yuan tickets" activities of the scenic spot a total of 600, the same travel app users enjoy the quality and cheap tourism services. At the same time, Golden Week, the same journey also provides more than 8,000 scenic spots nationwide discount tickets, the price is generally 50 percent-70 percent. Statistics from the same tour show that during the Golden Week of 2014, the Shanghai Wildlife Park, Hangzhou West Lake, Lingshan giant Buddha, Changzhou China Dinosaur Park, Beijing Happy Valley, Huangshan, Hengdian Film City, Qingdao Polar Ocean World, Zhouzhuang, Yangzhou slender West Lake and other scenic spots are higher. In addition, the same-journey tourism in the major scenic spots layout of the "Wisdom box office" greatly shorten the waiting time for tourists. 7 million users enjoy "1 yuan tickets" to enhance the economic benefits of "big tourism" the same way tourism since March this year to carry out "1 yuan tickets" activities, nearly 2000 scenic spots have participated in activities. Up to now, the "1 Yuan ticket" activities of the same-journey tour have been held near4,000-game, directly to the benefit of 7 million people with the user, on the book for the participation of users directly save more than 500 million yuan. And from the "1 Yuan ticket" to promote the "big tourism" development, the economic benefits of activity increased significantly. In September this year, "fresh Fujian row 1 Yuan Tickets tour Wuyi" Activities, for example, "1 yuan tickets" attracted 1.2138 million people to Wuyishan tourism, an increase of 90.46%. "1 Yuan Ticket tour Wuyi" led the "eat and live travel to buy entertainment" and other related tourism industry development, the comprehensive effect highlighted. Simple pen counting. Wuyi Mountain Scenic Area ticket 150 yuan, the Daan source scenic spot 120 yuan, the tea Bo Yuan Scenic Area 60 yuan, under plum Chinese history Culture Village 60 Yuan, the five husband Chinese history cultural famous town 60 Yuan. "Fresh Fujian Line 1 Yuan tickets to visit Wuyi" activities during the one-month period, is expected to reduce at least tens of thousands of yuan ticket income. At the same time, it also means that "1 yuan ticket" can save 450 yuan for each tourist visiting Wuyi Mountain. Loss of tens of millions of dollars in ticket revenue, just to make a sound yell? Wuyishan tourism officials do not think so, "this activity directly benefit tourists, Wuyi Mountain is to harvest the ' fight for sex ' and ' long-term ' income." ' 1 Yuan tickets ' for a part of the ' can not come ' of the middle layer, the passenger traffic has increased greatly, eating and living travel to buy entertainment will bring more derivative consumption. "Tourism industry people believe that tickets as the main pillar of the scenic income is not long-term, must be the tourist's consumption point, the stimulation point of decentralization, so that its spread throughout the tourist activities, in order to maximize the satisfaction of tourists." Sightseeing is only a part of the basic elements of tourism, food and lodging shopping will have a greater development space, the development of the whole domain will become a trend of tourism industry development. 2012, Hangzhou exempted 73% of the scenic tickets, government finance to the scenic area operation of a certain subsidy. The results show that Hangzhou's move from the whole to improve the city's tourism income level. "This requires the cooperation of local government, reasonable arrangement of resources allocation, and to give a certain amount of financial subsidies, so as to improve the whole area of tourism industry economic benefits." "Zhou Lingqiang said.