Good website wins in search choice Word

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the Internet age, if you do not want to let your site become an island, the trust search engine is the key. Beyond 90% of the use of frequency, so that the search engine has become a must access to the Internet. For the internet, who has mastered the entrance to win everything, which is why Tencent QQ and Qihoo 360, as well as Google, Baidu and other competing development of the browser and many client software is one of the reasons. One of the main purposes of website optimization is to give potential users more opportunities to find themselves. Different keywords bring different traffic, different keywords also bring different conversion effect, so the choice of key words and determine is particularly important. Good website to win in search, this is the trend of the general situation;

One, to meet the theme of the website

In any case, the choice of key words must meet the site theme. Like writing an article, the content and title of the article, as well as the keyword can not be irrelevant, because the content of the article and the title is always logically related. For example, the theme of the site is Web site production, the total can not be identified as "Enterprise Mailbox", although the enterprise mailbox and website construction has a certain relationship. In the actual operation, you can first identify keywords and site themes, and then enrich the content of the site around the keywords, but also to build the site content, and then refine the keyword based on content. However, either way, the keyword and the site content should always be closely related.

Second, the meaning of the word is interrelated

The author has proposed the key words to choose concentric multiple circles of view, that is, around the core words, the determination of long tail words and extension words. For example, "website construction" is the core word, through concentric multiple circle choice keyword method, we can be identified as "Shanghai website Construction", "Website construction Company" and so on. In this author's other point of view is that the choice of the keyword word meaning is similar to the relevant. For example, we search in Baidu "Shanghai website Design" The word, "Shanghai website Construction" The word will also drift red, is the meaning of similar reasons. To focus limited power on several words related to word meaning, the optimization is of course more satisfactory.

Iii. Competitive Progress

Very few people in the first place to lock the target on the core keywords, because it is very exciting, but the optimization is too difficult, not wait to see the success of the hope, has begun to lose confidence. The correct method should be gradual, performance in the choice of key words is, first around the core word to choose some long tail words or extension words. For example, such as "Shanghai Network Company", "Shanghai Web site Production" so the competition is not very big, but some of the flow of words. Gradually improve the difficulty, on the one hand, can enhance confidence, on the other hand, because of the click Rate, browsing time and browsing depth with the long tail word ranking promotion and constantly upgrade, the site weight and some of the core words of the rankings will be improved.

Iv. taking into account the user experience

The choice of keywords cannot be taken for granted, but more needs to be considered based on the user experience. For example, users prefer to search "Shanghai Web site Construction" The word, we have to identify the site's keywords as "Shanghai website Design", although the ranking is very close to the front, its flow and the number of customers to turn out will not be too high. Sometimes we can not grasp the user's habits and experience, then more reference to the competitor's website, to see what the majority of the choice of words. There is also a reference, that is, the average number of keywords search, such as Baidu Index is a very important reference indicators. A large number of retrieval, relatively speaking, more in line with user habits.

Quality is better than flow

is not some words although very popular, the retrieval quantity and is very big, but the transformation performance is not satisfactory. In fact, there are many such cases, a lot of webmaster in order to obtain traffic, often around some popular words to publish content, and even to adjust the site's keywords. Although it is sometimes true that the mass flow can be achieved, but because the content is not the user's attention and looking for, the loss of the value of conversion is meaningless. The author has done such a stupid thing, every day copy some of the latest news to the website, the search engine is also very cooperation, a period of time basically reached a second. Site traffic is up, but most of the click to go, because the lack of necessary browsing depth and repeat, plus the content of most copies, not only did not enhance the weight of the site and was almost punished.

Six, nature is the most important

What is nature and how can it be natural? Truth is the best of nature! Some keywords, though relevant to the site's subject and content, are not the best performing. For example, the main content of a site is more related to the host, domain name, mailbox and other IDC products, but the keyword is chosen to determine the "site construction", although the two also have links, but the correlation is not strong, or not enough truth is not enough natural. Nature is also reflected in the keyword recognition, many people in order to enable search engines to effectively identify the keyword, think of the promotion of keyword density, add thick anchor text links and so on, but ignored the principle of natural reality. As such, even if the search engine identified, it will not be long to get the ideal ranking.

Good web site to win in search, the choice of words with less effort! Keyword selection is the site construction and site optimization of an important link, but also a very important link. Professional website Construction Company (www.joyewb.net.cn) that the key words to determine the most central part, is to meet the theme of the site, must be real natural, because this is related to the search engine can identify with the established keywords. Consider the search at the same time, but also to take care of the user, taking into account the quality of the flow of keywords, and so on, because there is no marketing site is worthless.