Good kids and sports brand Nike sign E-commerce cooperation agreement

Children's products industry well-known enterprises good children group and the world's largest sports brand Nike recently signed an e-commerce cooperation agreement in Shanghai. According to the agreement, the good child group will be solely responsible for Nikeyoung athletes (Nike Children's wear) in China's network sales. This means that the group of good Kids is becoming an E-commerce partner in the Greater China region, and Nikeyoung athletes will also build the official flagship store on China's E-commerce platform.

Good kids have built up a good relationship with Nike in the past 10 years, while good kids have Nike's largest purchase in children's clothing, the largest agent in the global child category of Nike. It is based on the past cooperation between the two sides and in high-end children's clothing e-commerce development common goal, has contributed to this cooperation. Good boy. With its huge terminal network and increasing membership scale, to build a multi-brand, the whole category of E-commerce service platform, the two major brands in this direction of development coincide.

To this, good child chairman song also said, "Good boy. The development of electric business platform has two principles can not be lost, the first is to adhere to the road of branding, joint international and domestic high-quality mother and child brands to promote the mother and infant industry to standardize the development of electricity, build users can trust, loyalty high shopping platform; the second is the combination of line The traditional enterprise's terminal advantage is transformed into the advantage of the line, each other, to establish a unique and differentiated e-commerce.