Good soft wen is such "Lian" into

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More and more enterprises pay more attention to the hype of soft paper, however, it is not easy to write a soft article. This involves both the basic skills of writing and the problem of writing skills. I have often received and read, evaluation of many enterprises soft, soft writing skills have the following points:

1. The title should be lively and vivid. As the saying goes, "people look at the face, trees look at the skin," an article to attract people, the key is the title to be brilliant, to make people have a strong reading interest. Otherwise, even if the content is good, it will be due to a "ugly face" and readers missed.

How can I get a good title for a soft text? Let's look at the case of melatonin. Its two soft wen "one day does not defecate is equal to smokes three packs of smoke", "woman 40, is the flower or the bean curd slag", sees the title only, will let the person can't help reading down. The reason is: first of all, they are focused on the article's most critical message, that is, "Wen Eye", the brain Platinum "young, healthy" effect of the focus on a piece, which captures the reader's attention. Secondly, through the construction of contradictions, focus, conflict, so that readers have a strong inner shock, and can not help but want to find out. Moreover, they use the words are very vivid, the movement is strong, everybody can understand. It can be said that the brain platinum is due to grasp the soft writing skills, accurate control of the people's pursuit of beauty, novelty, seeking young psychology, so that countless people have created the impulse to buy.

Generally speaking, the creation of soft text title should be in the following aspects:

(1) Use dynamic structure as far as possible, namely "behavior subject + behavior + Behavior object" form. In the use of words, to use more verbs, careful with adjectives, adverbs, read to Wenqi through.

(2) Use the active voice as much as possible and use the passive voice carefully, so that the facts can be expressed more clearly, directly and forcefully.

(3) As far as possible with the objective expression of statements to ensure rational color and objective image. Careful use of the words with strong subjective color, judge the sentence in the text should have sufficient support.

(4) Avoid using uncommon words, people's names, place names and professional words. To use metaphor, analogy and other rhetorical devices, so that will receive very good results.

(5) As far as possible without commas, dashes, these symbols affect the fluency of reading and the understanding of the subject.

(6) The number of words in the title is best controlled in 8-11, except in special cases. This is determined by the normal visual and reading habits of the human eye. Short, may not be enough information, too long, difficult to accept.

(7) The figures in the title, as much as possible to specify the reader has life experience and the specific description of the attempt.

2. Lead should be wonderful. Whether a soft article can attract readers, the title and lead to play more than 60% of the role, sometimes even play a decisive role. The importance of the soft text, such as the "door" of a piece of music, should be the most beautiful, most beautiful place together to show, and then attract listeners to listen. It can also be said that the soft text of the lead should be the full text of the most important information to write, at the same time to set up conflict and suspense, so that people read later, want to further understand the truth.

Golden Arowana 1:1:1 Blend Oil on the market, the first soft wen is "health is no longer a secret", its lead is written in this way: "Wong and Li together chat, Wong mysterious Xi Xi and Li said:" You know? The World Nutrition organization announces that the best proportion of dietary fatty acids in the body is 1:1:1, Many people are not eating properly and the nutritional structure is not up to the best standard. "This article has received a good communication effect, this passage has played an important role." Because it draws the reader's distance through the suggestive language, at the same time it is just right to strip out the most important "1:1:1" information of the whole text, so that readers have a strong desire to read.

3. The theme of the soft text should be clear. A good soft wen, after reading must give people a deep impression, not confused. Haier has launched a soft wen "two packs of cold medicine and a Haier air-conditioning", light to see the title, we feel strange. However, read the full text, will not help to be Haier "urgent user's urgency, think of the user's" appeal moved. The article by choosing "New Year's Day, Kunming's temperature suddenly dropped, Mr. Gao was born two months son and his wife suffering from asthma because of cold weather" this background, to Haier after-sales service staff braved the cold for Mr. Gao installed air-conditioning, and for them brought cold medicine touching plot, quietly highlighted the Haier " Urgent user's urgent, think the user's thought "the central idea." The end of the article arranged the results: "Just the child crying, quiet asleep," even more appear crisp, no trace, to leave the reader "Haier service is good" deep impression. A lot of people write soft wen like to remember "chronological", always like to do everything in every aspect of the product mentioned, and that the more the better, in fact, this is a big taboo soft. A good soft text should have only one theme, and the content of the words to the horror, so that people read before the light. It can be said that, rather than the ten advantages of all mentioned, it would be better to talk about the merits of the light, so that people will be left a deep impression.

4. Quote more authoritative language. Good soft text to avoid speaking from the words. Most people have a mentality that is easily implied, especially when it is often easily persuaded by the opinions of authorities and eminent personalities. But for the puff people, often very disgusted, of course, will not accept his views. Therefore, the writing soft text must quote the third party authoritative viewpoint and the language more, do not "the Wang Po sells melon, puff". Kelon main push energy-saving star refrigerator in the market is a household name, the main reason is just right through the authority and experts to highlight its unique energy-saving advantages in the industry. For example, its promotional soft wen, "World refrigerator giant Energy-saving contest Kelon (voice)", "Capacity-saving star refrigerator two years to save a Three Gorges hydropower station", through the introduction of Kelon bcd-209s refrigerator access to the "United Nations Energy-saving Star award" and authoritative departments to detect electricity consumption of only 0.35 degrees of these two core information, assuming that the national refrigerator users are replaced by the use of energy-saving star refrigerator, two years of energy savings equivalent to a three Gorges hydropower station annual power generation, both strong shock effect, and sufficient authority to obtain the national consumer recognition.

5. Write as much news as possible. Soft Wen is advertising in the final analysis, but a good soft article must not let people easily perceive it is advertising. This requires that the soft text should be written as much as possible news, to cover the deep-seated demands of news events, so that the audience unknowingly in the "trap". The advantage of doing so is that it is easier to press, because its credibility is strong. How does the soft article write like the news? First, content should have news value. The purpose of corporate speculation is to promote their own, but the manuscript should be as far as possible to reduce the smell of publicity, to avoid consumer antipathy. Second, there must be a new and fundamental element, that is, to account for time, place, character, event, cause, consequence, and to write in the most prominent passages what is most necessary for the reader to understand. Third, the length of space should not be too long. To be concise and clear, straight cut the theme, reduce the cliché and empty words. Four, the facts require accuracy. To withstand the reader's fault, the content is not pompous.

In short, writing soft text to grasp the above points, but the text is not fixed, the key is to read more often, write more, accumulate more, so that can be very adept at, write up the wind.