"Graffiti" replaces virtual Farm as Facebook's first big app

Beijing Time November 21 news, according to foreign media reports, according to Appdata.com's data, "FarmVille" (similar to the domestic happy farm) game is no longer Facebook's top apps, "phrases" has become the most users of the application.　　This is a historic moment for social gaming. Since August 2009, Farmville has occupied the top spot in Facebook apps for more than 1 years, but now the game has fallen to second-month-active users.　　"Phrases" is an obscure, curious application that allows users to express themselves on Facebook graffiti walls with images and phrases. To be sure, the number of active users Farmville more than 16 million, still ranked first, the second Windows Live Messenger only nearly 10 million. But the monthly number of active users is still a big setback, more accurately, is the game's status is falling. February Farmville Month active users have reached a peak, more than 80 million.　　But within 8 months, that figure has been falling, now less than 54 million. Farmville's role was paramount in Zynga's monopoly of social gaming and its valuation of 5.51 billion dollars in just four years, surpassing the valuations of video game giants ' art power. Meanwhile, the number of active subscribers to all of Zynga's games fell collectively, falling below that number for the first time since the first 200 million active users were 1 years ago.　　The company has also been unable to launch a game as successful as Farmville. For example, a few months ago the FrontierVille started well and the number of users quickly exceeded 30 million. But the decline is as rapid as growth, and the user has started to slowly exit the game. While Farmville has been around for some time, its decline is partly due to Facebook's changes to the platform that no longer allow Zynga and others to use "virus"-type user access channels.　　It also has an impact on the entire Facebook social gaming ecosystem. "I think the gold rush is almost over, and the days of easy money are gone," said game analyst Michael Cai Michael Cai. This is both good news and bad news for Zynga. On the bright side, the company already has the largest user network to sell its new games.　　This helps to ensure that each new game is available with a large number of users. But the downside is that Zynga's user growth in the US may have slowed. The percentage of paid users in the game may grow a bit, as is the average income per user, but it is unlikely that there will be a big increase.　　"From now on, growth will be slow rather than explosive," Michael Cai said. If America is cool with social gaming, Zynga and other developers will expect growth in the international market. That's why Zynga's newest game, CityVille, became the company's first global game.　　In Wednesday, Mark Ping Pincus, Zynga's chief executive, said 400 people would be involved in the development of new intellectual property by the end of the quarter, with 1300 employees. But the click-driven gaming industry is elusive, and it is hard to predict the next wind direction for the user. Zynga now looks good, with a total capital of more than $500 million trillion and the first in social games, and the user network is still huge.　　But Farmville's fall could be a sign of the future prospects for Zynga and the social gaming industry. Zynga has exploded in the US in the past few years, but now growth will depend on new markets – Global and mobile – both markets are not easy to develop. The social gaming industry is maturing and moving into the next stage of development. Farmville users will usher in a new dawn. (Digging the shell net)