Grassroots webmaster do e-commerce more Use the method of self questioning to find the answer

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Some people say that E-commerce is the future trend of Internet development, to meet the needs of consumers living in the home, homes, all easy to handle. For the grassroots stationmaster, occupy the electronic commerce Highland, can have a place in the Internet. Just a lot of people suffer from no door, but also wandering outside of E-commerce.

August 19 Admin5 Forum Thursday A5 Edition Chat event, invited to Www.ic98.com deputy Vice President Hu, to discuss e-commerce topics and experience. Some questions and answers in this paper are welcome to discuss.

Q: What is E-commerce, there is no specific concept? It's the most common way to sell things online.

A: I do not like the "Professor" level of the answer, or still foggy. Generally speaking, E-commerce is the whole process of selling things online, this process you can imagine into a chain, products, procurement, logistics, distribution, personnel management, network technology is one of the links. And what we usually call Network marketing is the technology of selling things on the internet, Network marketing is a part of E-commerce, but it is the most important part.

Q: The net, the feeling is similar to Alibaba, this is a similar platform for Alibaba? Does the user information you see on the website need to be charged? Can you give me a brief introduction to the site?

A: Do E-commerce in fact and build a house, are "Bauhaus" style, the design is boxy (just to meet the user's use habits), but the interior of the house is not the same, such as comfort, sense of belonging, warmth and so on. In fact, each platform has its own unique business model, this is the soul of the platform. Our network has its own soul, we do not repeat the road of others, but to walk the "hundred characteristics of the socialist Road", I believe that one day after I can share with you the soul of the Hundred.

Q: A5 Interview "Admin5 interview: Dialogue hundred network operations director Hu" said that the network was founded in 2005, has been several years, the site is the company's mode of operation? What are the difficulties that the website has experienced in its initial stage? Can you tell me the process from one user to 100 users?

A: From the beginning of the network is the company's mode of operation, this is an e-commerce platform, the minimum conditions, if how to let users trust you? The initial stage of the site we encountered a lot of bottlenecks, we do is a comprehensive E-commerce portal, destined to our road than others hard. As for the user's accumulation is a long process, the process of the hundred net from a user to 100 users is very short, but to maintain these 100 users is difficult, you have to start with the user if a platform to develop a certain scale, the front of the 100 users still support the platform, this platform is invincible.

Q: Online e-commerce platform is quite a lot of, Alibaba, Hui Cong, China's network, hundreds of nets and so on, ordinary users in the heart of the most familiar may be Alibaba, because it has the most ads. Bai na net In addition to the user's Word-of-mouth promotion, what other promotional methods?

A: Alibaba's success, because it occupies the "weather, geography, people and", so has a unique advantage, but also be familiar with the user. The so-called "preconceptions", siege first occupy people's hearts, so we later need to pay more efforts. Its advertising is most because it accumulates enough capital, for the brand to establish and maintain, this is a good way of publicity. Our promotion methods are basically relying on users, in the Internet age, the user is also a "from the media", this way of word-of-mouth marketing more real and effective, but also more into the hearts of people, is a way to go longer and farther marketing, of course, we are also in the media and some cooperation.

Q: Just studied the next hundred nets, do not know how the information is the authenticity of Lee you are how to distinguish it? Is there a good way to introduce it? The second is how to eliminate those who hair psoriasis ads?

A: Now the network has fully launched the real-name identity certification, whether individuals or enterprises, will be their identity to verify. We hope that the information of our platform is true and effective, so we would rather sacrifice a part of the user also to carry out, this is the E-commerce platform based on this. If your platform's users are real users, the natural psoriasis advertising industry can be avoided.

Q: 1. What are the drawbacks of e-commerce? 2. What are the main factors restricting the development of the network in the current stage? 3, how to let the hundred-net well-known to upgrade a level? 4, how to increase the net profit model?

A: 1. In fact, this problem is big, specific to the industry or the target group or other, the common problems of the whole industry, integrity issues are always concerned about the issue, although the State administration of Industry and Commerce issued July 1 regulations from the policy on the norms, but the problem will also exist awareness issues, like many entrepreneurs or consumers, their awareness has not risen. 2, now the main factors restricting the development of the network in fact, you have to ask the third question, brand promotion.

3, brand promotion This is the continuous process, we need to use different strategies to implement, nor short time can be effective, so we will pay more attention to the user effect. 4, a single way of profitability can not promote the growth of the hundred, so we have been working to explore a diversified profit model, of course, this profit model is based on creating more value for users, we believe that this is the benign ecological environment of e-commerce.

Q: For personal webmaster, strength, funds in all respects, are not enough to establish a platform, such as A5, is not an e-commerce platform, but what way can be combined with e-commerce? There is a saying, "The next ten years, you will either E-commerce, or no business", that personal webmaster How to take the electronic commerce this train? ?

A: There are big ways to do something small. In fact, as a webmaster, to become a successful webmaster, must have their own thinking, train is to have the thought of the webmaster if you strength, funds in all aspects, are not enough to build a platform, you pick your own best, in some respect as a point of entry, Vitalize, with Chairman Mao's thought to arm himself, The countryside surrounds the city, hehe, also has the deep digging hole, the widespread grain.

Q: What is the feasibility of local websites joining E-commerce?

A: The combination of local Web site and E-commerce has been a good business model, Ma said "the next 10 years, enterprises if not to do E-commerce, will have no business to do" also successfully awakened a lot of businessmen. At present, more and more local enterprises have put the network as one of the marketing channels, the local website will be an important strategic area of E-commerce future. Local site has an incomparable advantage is the regional advantage, so do a good market segmentation, accurate to a certain point, more easily successful. As for the cut-in point, I can not blindly give you any suggestions, the main need to combine the advantages of your place and your own resources, you can choose the most advantageous side into, should not blindly all-inclusive, now the "port" too much!

Q: Local Shopping network support way, door-to-door collection, bank remittance, Alipay pay three parallel whether more competitive?

A: I'm not sure where you are. If simply from the literal interpretation, I hope you this site's performance form to have certain characteristics, may combine the form of online games with the Web performance is not bad, as to the collection of ways you can be a variety of combinations, according to the user's habit to decide, they are God, Localization services Good God.

Q: How does the real-store business and the clever combination of e-commerce?

A: This is actually a commonplace question. First of all can not blindly and e-commerce to combine, also can not simply to combine, to know who I am? What product am I selling? What are the advantages of my product? And then think about how to sell it online? The combination is actually a promotion process, needs to combine your product to carry on some characteristic internet packing, the word of mouth marketing is good, Virus marketing is good, gimmick is essential, even the early need to have "reluctant to children can not bear the spirit of wolves." The combination of entity store operation and electronic commerce is a kind of good development situation, the two are not pure competition relation, but coordinate development, complement each other, exert the 1+1>2 effect.

Q: In A5 interview, the guests said that "six years of grinding a sword, no front also has a front" is a summary of the growth of the network over the years. What stage do you think the net is in now?

A: The network is now "crazy", hehe, in the "others laugh at me too crazy, I laugh others see not wear" state.

Q: How to promote the initial site, I would like to resign business, hope to give some advice, thank you!

A: There are many ways to promote a website, just like practicing martial arts, fist, palm, foot, etc., need you according to different situations to flexible use, so this is your own accumulation, other people's methods may not apply to you ~! only you have a certain accumulation and resources, the prerequisite for entrepreneurship, the internet a lot of gold , but it depends on your ability to do it.

Q: Hello, we have regional products, want to do marketing activities on the Internet, ready to set up a website dedicated to do sales, we have many farmers in Shandong province Ganoderma Lucidum, want to invite guests to analyze, intervention online e-commerce should be how to promote our Ganoderma lucidum. Now everyone is their own and the acquisition of contact, the price has no say, so we would like to expand sales channels, to get rid of the situation of controlled, is not know how to operate.

A: Congratulations on keeping a "gold mine" Ah, can be a good combination of e-commerce, focus on agricultural products market, agricultural E-commerce site, the World food crisis and China's agricultural policy tilt, will be a good time. You now have two options, one is bigger, do a similar mall platform or on Taobao open shop, online direct, but also through a number of business-to-business E-commerce platform and demand of Ganoderma lucidum manufacturers directly negotiate, reduce intermediate links, to maximize profits. Second, the industry bigger, combined with the advantages of local resources, the establishment of a "China Lingzhi Net" E-commerce platform to control the entire industrial chain purposes (time relationship, of course, there are too many details, there must be further and I have to discuss).

Q: I would like to ask the following: combined with the local mall (big enough, not open, the building is capped), how to do online furniture, similar to business-to-business, please guide the maze.

A: The furniture industry is actually a personal hobby of mine, I think the combination of entity and E-commerce is a very good development trend. Local mall can play the offline advantage, to include local market and do deep. and online business-to-business form, can effectively butt the furniture industry upstream (raw material suppliers) and downstream (more extensive sales market). I do not know what is the brand of your mall? Like Ikea, Red Star, such as Kai Lung, you can do a good study.

Q: E-commerce is a word that has been said very much recently, can the guest say to the individual stationmaster, the concrete way that combines with electronic commerce? What's the way to sell things online?

A: Like just said "Ganoderma lucidum", "furniture" friend is actually a good example, with the integration of E-commerce must have unique resources, regional or not, the combination of E-commerce there are many ways, indirect or direct, online selling things is the most direct way.

Q: Do E-commerce to have unique resources, that ordinary personal website? Because a lot of personal website profit without door, can only combine profitable project as far as possible. Guest this reply can understand that no resources advantage of personal web site can not combine E-commerce?

A: No resources advantage of personal web site can not combine E-commerce? We must consider the opportunity to start the electronic commerce according to their own popularity, the stage of development and the quality of the user group.

Q: Lee, hello, look at your domain name, but also thought to be a special "IC" chip platform, open a look only to find integrated E-commerce platform, want to ask this kind of platform in the beginning how to promote?

A: There is an essential difference between the integrated e-business platform and the vertical portal operation. Throughout the development of E-commerce in China, many integrated e-commerce platform has fallen, their sacrifice for the development of E-commerce in China has made a significant contribution. The promotion of comprehensive e-commerce platform in particular the hardships of the initial period only experienced will know, difficult, difficult! The concrete is the taste, I am not one of the summary. It is recommended that you do not choose this route if you do not have sufficient resources and a special business model.

Q: I would like to ask, E-commerce on the local relatively strong effect of the industry how? If we are going to make a gold rush in these industries, what are the main points of our electrical business?

A: In fact, we began to discuss the issue, the most important thing is to play a regional advantage, will highlight the industry resources to integrate, and the industry and E-commerce to combine, this is kingly.

Q: Now E-commerce platform competition is also very large, different kinds of different styles of many, how to stand out from it? How to maintain E-commerce Web site, how to manage? If you want to do E-commerce site, how should the investigation, observe the local form?

A: E-commerce platform is really a big competition, to stand out, first of all, you must have certain conditions, you compared to other platforms have any advantages? The maintenance of E-commerce site is a long-term process, do not know whether you are open shop online or to take root in an industry, The resources that need to be invested are not the same. First of all, what kind of E-commerce site you want to do, what industry, there is any competitor SWOT model, I do not say in detail here.

Q: I want to start my own business to do E-commerce, I currently plan to do an e-commerce company, to manufacturers directly to pick up a number of products to do, but there is no need to pay attention to the early things.

A: Early refers to need attention, these products have what market space, who is the target group? What are the characteristics and advantages? And now who's doing the product, how do they do it, what bottlenecks do they have? Early in the need to do a careful planning and investigation, should not blindly start, Or it could be the abyss of Doom.

Q: Small cities, the internet is not developed, talent is also insufficient, to carry out local e-commerce, is it meaningful?

A: What do you want to do first? If the market is not mature enough, I suggest you standby! I prefer to take other people's road, let others have no way to go.

Q: The profitability problem has always been a more critical issue, how is the revenue model of the net? A5 interview, said that the network does not have a separate marketing system, ask the net in addition to advertising revenue, member income, what is the profit model?

A: In fact, I began to say that the business model is a platform of the soul, our thoughts in the continuous progress, our soul is also constantly cultivation. Profit model has always been a net E-commerce platform is also the heart of the "pain", the network has been taken from the bitter experience, due to some of the deep things, now inconvenient to elaborate, please forgive me.

Q: Individual grassroots webmaster Now in the information station, the main profit by Google AdSense. Want to do E-commerce, want to give some substantive advice. For example, steps or whatever, sell what product is good.

A: What products do you have an advantage over? Who do you want to sell it to? Combine your resources and areas to think about believing as a grassroots webmaster come over, as long as the target selected, the future road you will go, Qualcomm.

Q: The network is doing E-commerce platform for personal webmaster, the most direct question is, how to use E-commerce to make money? Does the guest have any specific examples of this? Now many personal web sites on the profit model has been relatively vague, many sites are purely dependent on advertising affiliate revenue. If the combination of E-commerce profits should not be difficult.

A: In fact, this question, in the final analysis is how to profit. Here I want "Earnest" said, comrade, a little Ann not impatient, impatient to eat hot tofu, the internet itself is a catch ocean, concrete to the actual, each platform's profit model is different.

Profit model must conform to the needs of its own resources and industry! Large stations, major industries suitable for the establishment of an independent E-commerce platform, small station, little industry far less than the introduction of advertising alliances or the introduction of Amoy Merchants City. Geographically, able to provide sufficient business income, businesses and products of a number of industries, such as digital, second-hand housing, home, wedding, car, parent-child, etc., suitable for e-commerce solutions to the problem of business models. Self-built E-commerce platform, must be a larger local portal. In the small area of the local community, the small number of businesses, the industry lacks sufficient profit space, not suitable for their own development of E-commerce platform. The so-called conditions, local circumstances, due to the occasional, analogy, today is not a condition does not mean that tomorrow also has no conditions.

A: Thank you for the total earnestness, hehe. The issue of profitability is indeed more urgent, so many questions have been asked. Your reply, boil down in the end is also specific analysis specific, to recognize their environment and resources, and to have a long-term vision, your "No conditions today does not mean tomorrow and no conditions" this very useful, today does not represent tomorrow, this is a hope. Just because there is no profit, so anxious, after all, advertising alliance is not a long-term solution. But impatient to eat hot tofu, so long as sinking heart, slowly realized. Just a little sweetness to go on.

The next ten years, you will either E-commerce, or no business, this sentence is very alarming. E-commerce is the trend of the future, if you give up this highland, may be struggling. However, as discussed in the version of the discussion, the entry of E-commerce has a certain threshold, according to their own situation, to develop appropriate methods, ask yourself what resources, what advantages, in the search for the answer in the process of finding the right method, the ultimate success. Hope that the above discussion of E-commerce can give you something to gain, please continue to pay attention to the A5 forum every Thursday 3 o'clock in the afternoon edition chat activities. (Wen/Meng Jiang)

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