Gree Electrical Appliances: New products to speed up the market

In the Friday gree Electric Appliances (000651) annual shareholder meeting, chairman Zhu Jianghong said, energy-saving products to reduce subsidies to the entire industry has an impact, but Gree will rely on core technology and innovative advantages, accelerate the high value-added new product listing speed, the impact to a minimum.　　At the same time, the implementation of the new air-conditioning GB policy for gree is more positive, means that the government is trying to promote air-conditioning industry upgrading, energy-efficient development. In early May, the Ministry of Finance decided to implement a nearly one-year energy-efficient air-conditioning subsidy standard adjustment, from the original 300-850 yuan per unit adjusted to 150-250 yuan, promotional time from June 1, 2010 onwards to extend one year.　　Prior to that, the National Standards Committee issued a new air conditioning GB will also start from June 1, the previous 5 levels to 3, the current market on the 3-level energy efficiency and the following air-conditioning products will be included in the elimination ranks. Market participants pointed out that last year in the new energy efficiency standard expectations and energy-saving subsidy policy guidance, domestic air-conditioning products upgrade speed, the major manufacturers have put forward higher requirements. In this regard, Zhu Jianghong that gree electrical appliances have been focused on the main business, the core technical advantages are obvious, is the only allowed to set up national Technical Research center of home appliances Enterprises, these will eventually be converted into product advantages. According to his introduction, with the product technology upgrade, gree new products into the market speed significantly faster. In the past, gree new products from the development to the listing, often need almost 10 months time, and now the fastest only need one or two months time.　　New products often means better performance, higher value-added, to some extent, reduce the cost of subsidies to increase pressure. As a domestic air-conditioning boss, Gree, although the government subsidy policy benefits, and received more than 300 million yuan subsidy, but the company has been more cautious. As early as this year during the two sessions, Mingzhu called for the establishment of energy-saving Huimin project long-term mechanism, and that the short-term financial subsidies can not support the long run of energy-saving Huimin project, to allow energy-saving huimin hands from the government-led transition to the enterprise-leading type. "The government is not going to be able to stick it up for the company.　　Zhu Jianghong admits. Gree last year to operate a higher level, but not without regrets, especially the overseas market decline, the central air-conditioning market is still no effective breakthrough. To this end, the company this year to include the above key objectives. It is reported that because of the global economic crisis, in order to avoid risk, the company voluntarily abandoned some large overseas orders. As the economy improves, the situation begins to change. At present, the company export orders full, and in short supply. Exports are expected to grow by about 50% this year, mainly from emerging markets such as India and South Africa, where the proportion of independent brand exports will be further enhanced. Central air-conditioning, the company research and development results are significant, has a number of technologies to reach the international leading or advanced level, but the income contribution is still low.　　Zhu Jianghong said that the central air-conditioning market prospects, the future, I hope gree to its discourse power from technology to the market. Zhu Jianghong also revealed that the company and the great gold cooperation is very smooth, some projects into the harvest period. Cooperation between the two sides involved five aspects, the first halfDie, inverter motor production, industrial chain supporting capacity enhancement, the two sides jointly develop and continue to expand the technical advantages of the annual sales of about 1.5 million units in Japan, the frequency of air-conditioning orders also achieved export epitaxial growth.