Green Beer Acquisition or another miss Budweiser 500 million horizontal knife take love Henan snow

Through a series of internal integration, market integration and brand integration in recent years, Tsingtao Beer (600600).　　SH) has greatly improved its operating capacity, beginning to enter the era of integration and expansion, however, from the last two cases, the purchase of green beer is not smooth. After the Zhejiang West Lake beer by the China Resources Snowflake Cross Knife Take love, Tsingtao beer or will once again because of Budweiser British Bo Meddle and lost the quick hand of Henan Snow Beer Group Co., Ltd. (hereinafter called "Victoria Snow"). "The initial framework agreement has been signed.　　A staff member of the Victoria Snow office told the first financial daily yesterday.　　According to people familiar with the situation, Budweiser or will be at the cost of more than 500 million yuan to buy snow in Xinyang, Henan and Gongyi two areas of production base, while the purchase of Victoria and Ji Mountain two brands. However, the acquisition remains variable, "Money does not hit, is not a success."　　The InBev said, while Budweiser was silent on the matter and said it was "not commenting on the market merger rumours". Budweiser is an important beer brand in Henan province, which is a major beer production second in the Venus Beer, and oak, Yushan and other ranked in the second echelon, is a few in Henan province in two regions have wineries and annual output of more than 100,000 tons of brands, with Zhengzhou, Xinyang, Gushi,　　Hubei four beer production base and a wheat bud manufacturing Company, an annual output of 600,000 tons of beer, 20,000 tons of wheat bud. In fact, InBev from 2008 began to contact with Victoria Snow, when the British Bo had a bid of 700 million yuan, and then InBev was a Budweiser acquisition, the two sides negotiate to stop, during which Tsingtao beer, China resources Snow and snow also negotiated, but has been due to the price problem has not been discussed. Victoria Snow from 2002 after the restructuring, the shares scattered in the hands of thousands of employees, the largest shareholder holding not more than 10%, and Victoria Snow There are a large number of bank loans, "if the price is too low to cover the debt, the shareholders ' rights can not be maintained."　　The person said. "At this time for the Budweiser InBev is not the best time to buy, starting from 2010, Victoria began to hit the low wine, but sales income from 2009 to 450 million yuan to this year's 350 million yuan, resulting in tons of wine sales income decline."　　The person said. But there are not many beer brands currently available for Giants in Henan, Venus because of the complexity of the equity issue, although there is no context for corporate contacts, the other second tier brands have either been acquired or have been targeted, while the Victoria snow itself is relatively good factory assets, and channel network in the local still have an advantage, " Budweiser InBev may also have a fancy for this layer.　　The person said. This time, Budweiser did not buy snow in Gushi and Hubei two factories, "Budweiser InBev in Hubei has a factory." The source said. And the acquisition of Victoria Snow in Xinyang and Gongyi two factories can complement the Budweiser InBev in the local cloth point. This year, Budweiser increased the market in Henan Province, November announced the investment of 2.7 billion yuan in Xinxiang plant, "but the construction of new plants still need a long time, and Xinxiang mainly in Yubei, and Xinyang, Gongyi two base can complement its western Henan, the south of the cloth point."　　”Green beer to become passive and with the Budweiser, Tsingtao's shot, the layout of the Henan market has become very passive. Earlier, the market once out of Qingdao beer to buy snow, "Tsingtao beer too slow, decision-making too slow."　　Said the snow people. "Tsingtao Beer offers no Budweiser." "Another person in the Snow company marketing department said. "Budweiser InBev for two base to pay about 500 million yuan, green beer out of less than 500 million yuan."　　"According to the person said. "For any information on mergers and acquisitions, we will disclose them to the public in accordance with the regulations on information disclosure of listed companies."　　Qingdao Beer Public Relations management headquarters to send a letter to this newspaper. Budweiser's acquisition of snow in Henan will disrupt the layout of green beer in Henan, "China Resources Snowflake has bought Yue Spring in Henan this year, and began to increase capital expansion, and green beer in Henan a factory also did not, this will make it very passive."　　The person said.　　However, for beer enterprises, the occupation of Henan market is very important, not only can reduce transport, labor and other costs, but also through the regional advantages of coherent east and west, radiation around the Midwest, in order to capture the national market laying the groundwork. From the strategic layout, green beer in Henan around the cloth point, but the vacancy of the Henan market. At present, the green beer in Henan's dominant region in Zhengzhou, Nanyang and other regions, but in the northern region is basically blank.　　such as Shaanxi and Anhui market radiation Henan Market is not a favorable choice, the Shandong market of Green beer base and Henan's border line is not long, do not solve the problem of local production, long-distance transport will bring great competition pressure, due to transport problems arising from the beer industry inherent sales radius will limit its competition in Henan market. For green Beer, the two consecutive acquisitions misses worth rethinking, not only is the Henan market, the other places left it to the acquisition of the object is not much. With the intensification of the merger of beer industry, the industry concentration is more and more high, according to the CIC consultant statistics, the current domestic small and medium-sized local beer enterprises only 8, the enterprise resources for the giant to acquire less and fewer.