Hand Tour population dividend has subsided, whether the industrial chain can become a new blue sea

On the surface, the 2014 China's hand tour sales income of more than 27.4 billion, for the first time beyond the page tour, is a notable record, the development momentum of unprecedented rapid. However, Chinese hand-tour users have reached 360 million, and the dividend from population growth has subsided. On the other hand, the influx of capital attracted by the model of "absorbing gold" and "profiteering" has aggravated the upsurge of homogeneous products and competition among manufacturers.

In the channel oligopoly prominent, the product homogeneity serious and the quantity surges, but the IP and so on resources are the unprecedented pursuit of the present situation, the small and medium-sized team's dilemma is increasingly prominent. Last year, the new online tour of up to 4,000 variety, and only 3% of the content of the business can be profitable. It can be said that after a few years of development, the hand-travel industry has entered the Red Sea stage.

Hand travel industry competition has brought the Red Sea of the status quo, but also the emergence of the surrounding industry, that is, hand-travel industry chain subdivision and growth. Only in 2014, in addition to developers, distributors and channels, the hand-travel industry chain of art outsourcing, cloud technology services, social tools, test platform, game trading and other business, such as springing up. So, these hand tour industry chain business area, can become the hand tour industry new blue sea?

In recent years, the outbreak of hand-tour development is obvious to all, so far, it has formed a huge market. In this market, in the face of homogenization and competition white-hot situation, has lost the initiative of small and medium-sized manufacturers, in the development and distribution costs doubled, will look at the head of the hand tour industry chain of other businesses, that is, very sensible choice.

It has been said that if the hands of the analogy into gold, the current into the Red Sea of the manufacturers are digging gold miners, and the surrounding to provide "water", "shovel" and other services, is a subdivision of the industry chain pioneers, more worthy of concern. In particular, the greater the market scale of the hand travel industry, the development space of the subdivision industry chain will be bigger, and it is very possible to breed a more promising surrounding market.

At present, in the research and development of the link, art outsourcing, cloud technology services are hand-travel industry market segments. And the more mature business segments, the social tools, data Analysis Services, game trading platform and simulators and other ancillary areas of the surrounding.

The birth of the hand tour surrounding industry

The surrounding industry is the new blue Sea of hand tour?

Compared to the hand tour industry itself, hand tour around the industry market scale is much smaller, but for small and medium-sized manufacturers, the industry chain has not yet formed market segments have a very imaginative space for development. Only last year, the real sales of hand travel rose by 144.6% Year-on-year, with experts predicting 2015 China's hand travel income will reach 35 billion. It can be said that the continuous development of the hand-travel market, will be synchronized to promote the industrial chain of the surrounding market rapid development, and hand tour surrounding industry is about to become a new blue ocean.

According to media reports, at this stage of the mature hand-tour industry, based on cloud computing services, IaaS, in 2014, has received 50 million of dollars in investment. To provide video recording service for Hand tour, for hand tour operation to provide data analysis platform Dataeye, as well as for players to provide hand tour virtual currency and virtual goods trading 8868, have been favored by the capital market, the provision of services by more and more hand tour manufacturers recognized and accepted.

In addition, it has been paid more attention in recent years to provide embedded cooperative social tools for the construction of community function in the hand tour. At present, the development of the middle and heavy hand tour has become the mainstream trend, the demand of this kind of game is more urgent. Because of this, the hand-travel social tool has become the most concerned about the current parade industry, but also the most potential surrounding industries.

For deep excavation of the hand tour social

In fact, the construction of the hand-travel social system was seen as the key to the success of the heavy hand tour a year ago. However, based on the direct effect of input and output, as well as the developer's experience, in the impetuous and profit-driven hand market environment, and to become a hand-travel manufacturers in the development process of the necessary links. As a result, with the rapid development of the medium and heavy hand tour, social networking has become a difficult problem for the whole hand-travel industry, and it can even be said that its social weakness has become a fatal wound.

Dedicated to the wegame of social intercourse

In the current solution, in addition to the rational use of the inherent mechanism within the game, deep transplant-side or page-time social play, as well as relying on a large platform, for a large number of small and medium-sized hand tour manufacturers, to WeGame as the representative of the hand-travel social tools, that is proved to be a medium and heavy hand to solve the social needs of the best choice.

According to Micron Power founder Yang Zhiyi introduced, WeGame pay more attention to the whole social ecology of heavy hand tour, the pursuit of a complete "social circle" in the game, in addition to meeting the players Chat, forum, show off, attention and other social needs, but also for the hand tour developers to provide one-stop user management, content publishing, operations and data services. The social tool's ability to address social vulnerabilities has been deeply recognised in the collaborative hand-travel program.

Can not be set, in the hand tour industry to enter the Red Sea at this stage, its industrial chain subdivision of the surrounding industry, has gradually been widely concerned by the industry. At present, the surrounding industries, including the hand-travel social tools and many other fields, have been validated as a blue ocean with great development potential. As the hand tour industry continues to compete white-hot, the surrounding industry or in the near one or two years will usher in a real sense of the rise and eruption.