"Hanting Inn" designated as the Low-end Inn hanting to take all the size

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Since the IPO, undisputed as the leader of the Budget hotel, Hanting became the first person to eat crabs. At the same time Hanting created another brand "Han court" has been specious free at the edge of the budget hotel, to "Han court" price positioning is not strictly true meaning of the budget hotels, some hotel prices and three-star hotel is comparable. Travel from the World Network (http://www.chinahotel168.com) News: The recent "Han court" and launched "Hanting Inn" price positioning for the low-end, all room-type prices below 99 Yuan! So far, the "Han court" strategic intention has begun to show clearly! Han court "in the upper and lower ends clamped like home, on the one hand can defend the status of home, on the other hand can play the size of the strategic intent!"

Two beds can share a bedside lamp, only the shower does not have the bathtub, does not provide the breakfast and "six small pieces" ... A year ago, star Cruise Group under the "My Inn" to unify the annual price of 99 Yuan Hangzhou, refresh the Hangzhou budget hotel's lowest price.

This low price will be rewritten again. Shanghai Hanting Hotel Group announced that it will open its new brand "Hanting Inn" in Hangzhou, the first store in the country, all 143 rooms are priced below 99 yuan, and there are more than one-third rooms to provide Tong, high-low shop or family size bed, per capita minimum accommodation costs less than 25 yuan.

"Hanting Inn" is like a tail catfish, stirring the Hangzhou economy hotel market.

According to incomplete statistics, at present, there are like home fast, holiday star, Speed 8, million good million, Jinjiang star, Ibis and so on more than 50 economic chain brand settled in Hangzhou, the average price in 180 yuan/between to 230 yuan/between. such as home Fast Wulin square shop for 269 yuan, holiday star Wulin Square shop Standard room for 243 yuan, Jinjiang, the star of the road shop standard between 179 yuan.

In "My Inn" Hangzhou shop on duty manager She Jun view, "Hanting Inn" and "My Inn" the possibility of competition is relatively small. "The two stores in the geographical difference is very far, ' My Inn ' near the car South station, between Jinhua, Wenzhou and other business people more, this to a large extent to ensure its fixed passenger flow." and ' Hanting Inn ' on the road of Bao Baochu, attracted more is to Hangzhou travel or short tour of young people. ”

At this point, the two inn seems to have reached a consensus. "Hanting Inn" manager Xujiesheng said, "Hanting Inn" is a number of economic budget is not high youth "donkey friend", they hope to further subdivide the budget hotel market, to attract "backpackers" stay. "Today's budget hotels are a bit pricey for backpackers like college students," he said. ”

It is understood that "hanting Inn" room area will be between 7 to 10 square meters, but the public space area accounted for 30% of the total area. "This public space is an interactive platform for guests to meet the needs of guests to surf the internet, play games, drink coffee, read books and other recreational activities." "Xujiesheng said.

"Perhaps the impact on hostels is even greater. "She Jun Frankly," Han Court Inn "Beach Hangzhou, may be to youth hostels caused by the loss of tourists. Because the price of 25 yuan/bed is cheaper than many hostels.

In this regard, Hangzhou lake in Hostels manager Jin Qi that, youth Hostel has its fixed source of customers and sales channels, more international, more than 20-30 years of age of young consumer groups, and in some hardware facilities and other budget hotels are comparable, but the youth hostel to promote the cultural concept in the same industry is unique, Attention to detail, organize more communication activities, outdoor activities, provide some travel information, this is the group hotel can not compare.

Xujiesheng also believes that although "Hanting Inn" in the room pattern design similar to youth hostels, but there is still a big difference between youth hostels, they hope to create a "small room, large living room," a different atmosphere. And the group of business philosophy and operation mode to ensure the "Hanting Inn" service quality.

"Han court" in the commitment to defend such as home strategic position at the same time, its own positioning for two kinds of decidedly different market positioning, the "Han court" brand development will be affected. You can't have your cake and eat it. Although Motel 168 and motel 268 also have similar market positioning, they are very close to each other. and "Han court" is positioned for two kinds of decidedly different market positioning! Certainly does not rule out "The Han Court Inn" has occasion "the Han court" the brand possibility, And so its wings gradually abundant time again to change the name! At that time, such as home occasion "Ctrip", to later "Han court" occasion "such as home", occasion has become the customary method of Mr. Hanting, which is also not difficult to see Hanting is the mastermind of the top master!