High ranking website and page content analysis

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Oriental broad analysis of high ranking sites, especially those in your industry high ranking of the site there are many reasons. They may be your rival sites, and that's enough to be the reason to study what they're doing. But even if they're not, it's also helpful to know what they've done and see how these things can help them get a good ranking. With this information, you can better decide how to make a strategy for your site.

Review some of the indicators of interest and how to get the data.

1. Start with a simple business analysis to see what the business of a particular company intersects with your or other highly ranked sites in the same industry. It is helpful to know who is directly competing and who is indirectly competing.

2. Find out which year the site began, which is helpful for evaluating the energy of the website. Determine the age of the domain name is very simple, you can check the domain name registration information. Get a little bit of age on the site, but you can use a time machine (also called an Internet Archive) to understand when the site started (or at least when there was enough exposure to get archive to start tracking).

3. Determine the GOOGL of the search domain name (including domain name extension) over the last 6 months. The number of results, excluding the contents of the domain name itself.

To get this information, search "www.xxx.com.cn-site:xxx.com.cn" in Google, then add "&as Qdr-m6″" After the result page URL and refresh the page.

4. Determine the results of Google's search domain name (including domain name extension) over the past 3 months, excluding the domain name content itself.

This time, add "&as gdr=m3" to the URL behind the result page.

5. With default settings (no specific time) in GOOGL. Query the domain name in the blog search, remove the contents of the domain name itself.

6. For the past 1 months, there have been many posts about the website in google Blog search. Search for a domain name in Google blog, then add "&as gdr=ml" at the end of the result page URL and refresh the page.

7. The PR value of the first page of the domain name from Google toolbar.

8. Yahoo Yahoo! Site Explorer determines how many backlinks are available for the website. A better approach is to use business-level tools, such as SEOmoz Linkscape or Majestic-seo (Majesticseo). These tools provide richer link data based on their own crawling of the Internet, including more critical details, such as link anchor text.

9. Get the flow chart from compete, compare the traffic between the website and the direct competitor to see how they are doing in terms of traffic. And then through the Quantcast.

and Alexa repeat traffic analysis. Be careful not to focus too much on specific numbers, because these services have a rough measurement technique, but relative traffic numbers should be useful, such as competitor A is better than 13 and how they compare with you.

10. If you can use paid services, such as Hitwise or comscore, you can get richer additional data to be subdivided into traffic sources (e.g., natural flow versus pay, direct traffic, other routing flows). You can also get the search term information they pay for and the maximum flow in a natural search.

11. Use the site:changshaseoer.sinaapp.com directive to determine the number of indexed pages in three major search engines.

12. If it is meaningful, get the authority of the website from Technorati number, which is obtained from the unique blog number of links to a website in the past 90 days.

13. If it is meaningful, view the number of feed subscriptions in the GOOGL Web site. You can search for a domain name in Google Reader to get this number.

14. If it makes sense, determine the number of Blogline subscriptions to the Web site, which can be searched within Blogline.

15. Search the company brand name at Google and limit the data to the last 6 months (as mentioned above, add &AS_QDR=M6 to the search results URL).

16. Repeat the previous step, but only the figures for the past 3 months (using &AS_GDR-M3) are queried.

17. Use default settings (no time range) to search for brand names in Google Blog search.

18. Repeat the previous step, but limit the blog posts in the past 1 months (with &as_qdr=m 1).

Of course, this is a lot of analytical work, but it is worthwhile to study several of the most important sites in your industry. You can also check some of the data in other related sites.

Note that brand names are as valuable as site metrics and sometimes provide more in-depth information. After all, when talking about a particular brand, not everyone will use the domain name, and not everyone will be given a link. Therefore, looking at the number of times the brand has been mentioned in the past few months can provide valuable analysis. (Text/Broad reprint, please specify the Oriental broad http://www.bj999.com.cn)