Hisense Test Water Micro-vision marketing just to please young consumers

Recently, Hisense "my voice on CCTV" activities, attracted a lot of fans concern, in the Ching Ming small holiday approaching, Hisense increased activity incentives, and the activities involved in the way from the previous upload voice, upload micro-vision. In the traditional household appliances enterprises, such as Hisense is willing to exert all the tricks to cater to young people's preferences, let fans play hi-leather, really not much. 2014 is known as the mobile Internet outbreak of the year, a number of media has been the news of the loss of CCTV advertising fee. Point of communication across the way, by more and more enterprises attach importance to, some enterprises even stop with the traditional media advertising cooperation, vigorously carry out digital marketing. In this context, the O2O marketing model with micro-letter as the platform inevitably becomes the new favorite of the big giants. Whether bat in the Internet finance arena, or Tencent and Ali in the field of travel taxi burning money Dragon Tiger bucket, micro-trust platform plays an important role. The beginning of the micro-letter red envelopes Popular, many enterprises have followed, but most of the product and the binding, and did not recognize the young people's understanding of consumption, Hisense in this activity, not and product binding, the main goal is to narrow the distance with the young fans. Qingming Holiday, for young people, outing than grave more important, so with the outdoor fan outing to enjoy the spring of good mood, Hisense update the rules of the game, the sound upload to micro-view upload, both for fans to play the micro-vision of the new ideas, and doubled the red envelope multiples, expanding the popularity of the activities of fans spread. According to the director of Hisense activities, Hisense began to test water O2O marketing, and young people become a small partner, Hisense Marketing is the fundamental purpose of the young people gathered where we will do the activities, only to constantly give fans surprise, to make fans become loyal users. Cai Zifang, chief editor of Business Philosophy Review, said that in the second year of the television industry's formal embrace of the internet, the pace of transition for traditional home appliances giants has been even greater. In the Internet enterprise has not yet been touched by the micro-vision channels also appeared Hisense figure, which not only expressed the traditional appliance enterprises to pursue the sense of urgency of younger, but also highlight their enthusiasm and learning ability.