Home appliances to the countryside before the Spring Festival to end the new policy remains unknown

　　Implementation of nearly 5 years of home appliances to the countryside policy will end on January 31, 2013.   The Ministry of Finance's website yesterday issued "on home appliances to the countryside after the expiration of the implementation of the policy and other related issues notice" (hereinafter referred to as "notice"), to determine the January 31, 2013 National Home appliances to the countryside policy will be fully implemented due.   In this respect, a person familiar with the Ministry of Commerce told the Morning Post yesterday that although the home appliances to the countryside and other policies "good, but not old", as a work of the pilot has its own clear deadline. As for whether the follow-up will be the introduction of other forms of consumer-promoting new deal, the person said "it is not easy to say." Zhao, deputy director of the research Department of Consumer Economics at  , said yesterday that future policies to promote consumption could no longer be limited to products such as automobiles and home appliances, but should focus more on the introduction of viable consumer policies in the service sector.   Home appliances to the countryside batch end   on 32 provinces and cities in the countryside home appliances to the end of the expiration date, "notice" said, November 30, 2012, Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing, Shaanxi and other 10 provinces and cities to go to the countryside policy as scheduled end January 31, 2013, Beijing, Tianjin, Hebei, Shanxi, Jilin, Shanghai, Jiangsu, Zhejiang, Ningbo, Fujian, Xiamen, Jiangxi, Guangdong, Hainan, Guizhou, Yunnan, Tibet, Gansu, Qinghai, Ningxia, Xinjiang and Xinjiang Corps of the rural household appliances to the countryside policy as scheduled to end.   According to the notice, after the policy expires, the local household appliances to the countryside sales enterprises to urge the original record sales outlets immediately removed the "home appliances to the designated shop" logo, remove all home appliances in the countryside to the relevant promotional materials, the abolition of home appliances to the countryside (special counters), no use of home appliances to the name of the After the end of the policy, the place has not sold out of home appliances to the countryside products, can continue to sell as ordinary goods.   Some of the market people have hoped that, in the central focus on "steady growth" and promote domestic demand, under the background, can launch a new round of "car to the countryside" policy and continue to implement the "home appliances to the countryside" policy. This is seen as one of the better economic stimulus options at the moment.   has said that in the January 2013 will expire in the "home appliances to the countryside" policy, the relevant ministries are brewing a new round of policy to promote consumption. New Consumer policy may be introduced before the end of this year, but home appliances to the countryside subsidies will focus on energy-saving and environmental protection, small and medium-sized products, the past air-conditioning, refrigerators, televisions and other big-ticket items or will not be included.   is not only home appliances to the countryside. The news said that a new round of "car to the countryside" policy is also expected to be released. Farmers have been given one-off financial subsidies for buying 1.3 litres of micro-buses, and a new round of policies may extend the subsidy to less than 1.3 litres of smaller cars and heavy trucks.   The announcement, no doubt, meant the news was partly dashed. At the corporate level, they say they haven't heardThere will be any news of a new deal to promote consumption.   The people familiar with the matter told the Morning Post in early October this year that the Ministry of Commerce did study a series of measures to promote consumption, but these policies were not finalized. The ministry did launch a new deal to promote consumer spending as part of the ministry's routine work, but the move was only a work motion, but it was not a decision by the Commerce ministry, which was likely to be impossible if other departments objected, the person said.   Promotion of consumer policies   Zhao yesterday, the car to the countryside, home appliances to the countryside, although the promotion of consumer policy has achieved results, but also caused domestic consumption growth too dependent on automobiles, home appliances products.   According to Zhao, some of its earlier studies show that China's consumption growth has risen and remained high in the past decade as a result of a series of consumer-promotion policies. Total retail sales of consumer goods from 2001 to 4.3 trillion yuan to 2011 18.3 trillion yuan, increased 3.3 times times, an annual growth of 15.5%.   She believes that the promotion of consumer policy does promote the rapid growth of social consumption, car, home appliances to the countryside policy significantly reduce the gap between urban and rural durable goods, accelerate the pace of urban consumption structure upgrade.   The last round of "car to the countryside" policy implementation time is March 1, 2009 to December 31, 2010, one by one to stimulate China overtook the United States, become the world's largest car market.   Home appliances to the countryside, according to the Ministry of Commerce data, as at the end of October 2012, the country's total sales of household appliances to the countryside 283 million units to achieve sales of 681.1 billion yuan. In January-October this year, Haier Group, Gree Group and Hisense Group (micro-Bo) ranked home appliances to the countryside in the first three, respectively, 21.11 billion yuan, 15.04 billion yuan and 14.65 billion yuan, the total accounted for the previous October home appliances to the countryside total sales of products 29%.   However, Zhao also noted that the policy of promoting consumer spending relies too much on consumer durables such as automobiles. For example, because of the automobile, home appliances and other product support, driving the car, home appliances consumption significantly increased, the proportion of the total consumption of automobiles as high as One-fourth, automotive and petroleum products in the total consumption structure accounted for more than 40%. Because the ratio is too high, once the car sales appear this year, such as monthly decline, the drag on consumption growth is quite obvious.   It is reported that in 2011, after the "car go to the countryside" and other related auto consumption stimulus policies were canceled, China's auto market sales growth rate fell, only 2.5% year-on-year, the lowest pace in 13 years.   Promotion of consumption New Deal expansion speculation   in fact, large household electrical appliances companies have a slight view of the policy.   According to media reports, in mid-September, the Ministry of Industry has organized a meeting to discuss the policy of home appliances to continue, Haier, Hisense, the United States, gree and other mainstream appliance manufacturers have expressed opposition。 The reason for the enterprise opposition is that the policy has already met the expectations in previous years, and has overdrawn the market under the policy pull, now sells the product to be more difficult.   Yesterday in an interview with the Morning Post, Skyworth spokesman Li Cong want to disapprove of the policy overdraft market, said the rural TV market rigid demand still exists. However, Lee from the same time, said that in the implementation of the policy, many of the winning products are low prices, not conducive to manufacturers to push high-end products, now the policy expires, enterprises can be in the rural market for product restructuring.   Grant spokesperson Lu Guanlie that the policy is the catalyst, enterprises can not lie on the policy of sleeping, regardless of policy, enterprises to tap the needs of people's livelihood to launch consumers are willing to pay the products are should. Wang Jinliang, director of the   Group's domestic marketing department, said that it was impossible to rely too much on policy and that competition depended on market decisions. According to the introduction, the relevant ministry of the first to corporate research, the United States of policy continuity is a reservation.   Wang Jinliang also affirmed the home appliances to the countryside to the three or four market sales pull effect: "The past four years, the United States model 50% for three or four-tier cities, this is the policy pull." "  Zhao suggested that the future promotion of commodity upgrading of the New deal is not just cars, home appliances, but to expand the scope of the promotion of furniture, building materials and other commodities to promote consumption measures, so that the consumption structure more reasonable." In addition, in addition to commodity upgrades, should also expand the field, focus on the service sector to introduce a viable consumer policy, promote in education, leisure and entertainment and other areas of consumption.