Housing companies actively take the land to build big business or pull up the surrounding property prices

"City Complex" will set shopping, leisure, entertainment, tourism and other facilities in one.　　(Information picture) (reporter Zhang Jinna) Recently, the reporter found that more and more developers involved in commercial real estate development, and aimed at already has the development potential and strong prospects of the two or three-line city, and "urban complex" has become the strength of the developers preferred project.　　Housing companies have Montana commercial land this year, many of the housing enterprises to the two or three-line City Montana commercial, the desire to build "urban complex" project, which seems to form a trend. January 21, Taizhou city, Zhejiang Province, sold five pieces of land, the total area of 686,200 square meters, by the Greentown consortium to 6.66 billion won, the average floor price of 4675 yuan/square meters.　　According to information, three of these cases were pure homestead and two were for commercial use. January 26, Yuexiu Group and Guangdong Maoming Municipal Government signed a strategic cooperation framework agreement, to build a tourism in Maoming, high-end business, high-end residential, commercial matching, leisure Sports Park in one of the "urban Complex", the total area of more than 5000 acres.　　This is following last December 7, Yuexiu Real estate to 589 million yuan Zhejiang Linan 5 plots, to build Qingshanhu science and Technology city after the second "City complex" project. January 28, Nanjing Chinese business announced that the company intends to invest 9.1 billion yuan in Huaian and Xuzhou, respectively, the construction of "urban complex" project, the project is planned to be completed within 6 years.　　One of them is located in Huai ' an core commercial area of Huaihai Plaza Central business district Southeast region, according to the plan, the project will be a super five-star hotel, high-end fashion theme department stores, supermarket stores, high-end serviced apartments, 5A Grade A office and supporting facilities equal to one of the modern large-scale "urban complex."　　At the end of January, Dalian Wanda Commercial real estate company to 308 million successfully competed in Wuhu Yijiang Road and Ochre Road intersection east south of a block, the equivalent floor price of 1133 yuan/square meters.　　In addition, last December, a number of large housing enterprises went to the two or three-line cities to develop "urban complex", including ocean and Swire properties jointly with 2,002,880,000 Yuan, located in Chengdu City Jinjiang District Daci area and East Street, the right to open a land. Profit and development potential super residential industry experts said that the current first-tier city of "urban complex" project or complex block has become saturated, developers to enter the two or three-line city development "Urban complex" is the inevitable outcome of urban development.　　Zhang Weilen, chairman of Wiesen Real Estate, said that "urban complex" could be regarded as a new form of the two or three-line city. Xie Yifeng, a senior real estate expert, said that developers turned to two or three-line City commercial real estate, crazy to take the city commercial complex plots, the purpose is to rob the opportunity to enter the two or three-line city, into the two or three-line City commercial real estate profits.　　However, do not exclude part of the developer is simply the layout and expansion of land or reserves of the hijacking, the purpose is to take the fight against inflation, or in disguise to take the land to raise money, such as appreciation of the speculation of land. Senior experts in the industryHan Shitong said that developers to enter the two or three-line urban land Development Complex project, for two reasons. First, developers to small and medium-sized cities to develop business, the profit space of the housing project is big, the foreground is quite optimistic; second, many developers see Wanda, Soho success, also began to dabble in commercial project development, Low-cost land, high prices for residential, and business, hotels and so on can maintain long-term stable income growth,　　The developers will get higher profits and more profit margins. Or pull up the surrounding property prices Guangzhou, a real estate managing director told reporters, "developers through the way to get the development of the" City complex "project of the land generally is very low, and even some of the two or three-line cities in order to attract developers to develop large" urban complex ", are to 0 land price, But need to help the government to complete a number of surrounding municipal facilities, such as building hospitals, bus stations, parks and so on.　　These construction costs are then apportioned to the property price and the property price is relatively high.　　Zhang Weilen and Han Xi both said that any local government is very supportive of developers, especially powerful developers to develop "urban complex" projects, these large-scale projects for the local government to establish a good image, but also for local to bring a long-term tax period, improve local industrial clusters. According to the reporter learned that most of the "City complex" projects in the residential buildings are made high-end projects, not only high-end projects, the price is high-end. A real estate managing director of Guangzhou said to reporters that many of the housing enterprise Development Complex projects are directed at the residential, and the overall profit is mainly in the residential. General will include hotels, residential, commercial and so on, generally do not sell commercial projects within 15 years have no profit, the hotel has no profit within 20 years, the housing enterprises can only sell a higher price for the sale of residential rapid withdrawal of funds.　　Zhang Weilen told reporters, now two or three-line city's purchasing power has reached the "outbreak", many two or three-line city residents are willing to invest in some "urban complex" in the sale of residential or street shops. Industry senior expert Han Shitong said, "City complex" project will also drive the price of surrounding residential projects, but the premise is that developers need to first business and other parts of the complete package.　　Once the package is completed and life is convenient, the public will naturally be attracted to buy the property and the property price will rise accordingly. The City complex City complex is basically equipped with all the functions of modern city, so it is also called "City of Town". The so-called "urban complex" is the city's business, office, residence, hotel, exhibition, catering, conference, entertainment and Transportation and other urban living space of more than three of the combination, and the various parts of the establishment of an interdependent and mutually beneficial dynamic relationship, thus forming a multi-functional, efficient synthesis.