How big is the Chinese network display advertisement market?

April 19, 2010 Afternoon News, Cr-nielsen today released the March Network display advertising Monthly report, the data show that the March 2010 Network Display advertising market value of 1.47 billion yuan, compared with the same period in 2009 increased by 29.8%.

China's network display advertising market in March to achieve a faster growth. The number of advertising projects in March 2010 was 7027, the number of advertisers was 2581, and the number of ideas was 18477, compared with the same period in March 2009, there was a significant increase in the number of promotional items, the number of advertisers and the number of creative figures, which were 26.5%, 30.4% and 40.3% respectively.

The March 2010 Network display advertising market value estimates reached 1.47 billion yuan, a 29.8% increase from the same period in 2009. TOP100 advertisers to 1.03 billion yuan advertising value estimates occupy the network display advertising market overall share of 70%. TOP100 network media still represents the basic situation of the network advertising market, the value of advertising to reach 1.42 billion yuan, accounting for this month's network display advertising market as a whole 96.5%.

March 2010 Network Display Advertising TOP10 industry, in February by the fashion category overtook, the car in the advertising value of the estimate again became the first, ranked second and third of the fashion category and computer and electronic products. Among the three, in addition to the fashion category of advertising value estimates and February compared to the smaller growth (+2.0%), automotive and computer and electronic products, compared to the February-ring growth, the increase of 87.6% and 97.9% respectively.

In addition, in the first 10 sectors of the March, most of the industry advertising value estimates compared to February have a different range of increase, only financial and entertainment categories have decreased, by 6.5% and 2.9% respectively.

In the March 2010 Network Display Advertising market, Toyota, 361 degrees and Shanghai Mai Lin International Mail Order Co., Ltd. occupies the top three of the advertising value estimates, advertising value estimates are 36 million yuan, 32 million yuan and 31 million yuan.