How do tourist communities attract traffic and retain users?

Source: Internet
Author: User

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The internet on the overwhelming forum community, so many new netizens are at a loss, do not know where to go, so many netizens turn to Baidu, Google, even so, the search results are still tens of millions of millions of people, how to slowly grow and develop in the face of the community forum operators to think of the problem.

Ever since there has been a growing community of open source, represented by sing, large forum Community procedures can be readily available, which also led to the current Internet community Forum in China, the status of uneven management qualifications, industry and information technology has been BBS Bulletin business for special examination and approval provisions, but the actual operation and implementation is very arduous, Moreover, the Ministry of Industry and Information technology this policy by the majority of webmaster criticized. According to the regulations of the Ministry of Information Industry of the People's Republic of China 3rd, the electronic Bulletin service refers to the behavior of providing information to the Internet users on the Internet by means of electronic bulletin board, electronic whiteboard, electronic forum, internet chat room, message board and other interactive forms. Engaged in Internet Information services, to carry out electronic bulletin services, should be in the provinces, autonomous regions, the central municipality of telecommunications Management agencies or the Ministry of Information industry to apply for the operation of Internet Information Services Licensing or the management of non-profit Internet Information Services for the record, the special application or special record.

It is easy to see, the electronic public service is the interactive form for Internet users to provide information on the conditions, in this so-called WEB2.0 era, interaction has been a fundamental topic, in accordance with this regulation of all sites need to carry out special record, but the probability of being approved is small. This is why this policy is the majority of webmaster contempt of the important reason. But this does not stop the large-scale rise of our network forum community, every day the new forum community is countless, and regardless of policies and regulations, and regardless of the specific implementation of the record, so many communities how do we do it?

This is always a problem in front of our community operators, we rely on just the same weapon is difficult to overcome opponents, what kind of weapon is happy net? Is it a word of mouth or a game? What kind of weapon does Twitter use, is it unique or word-of-mouth? Then look back to our tourism industry, so many travel agencies and how to develop and grow, whether we operate the tourist community has a certain reference significance? I think, always more advantages than disadvantages, analysis is better than no analysis. Here, more to express personal views, I hope you can have a little inspiration.

More famous tourist communities such as the Donkey Friends Forum, travel, fish and other communities, these communities have been operating for many years, and have accumulated a lot of loyal users, as the opening said, a friend who has never contacted the tourist community, after searching for a good tourist community, he is often easy to precipitate as a loyal user, which is what we often say the first impression effect, A bit entrenched, not to mention the old and active community? This is what we want to pursue a virtuous circle, netizens in the Community post reply, just and like-minded people to communicate, learn knowledge and know more like-minded people, this is a performance of the user stickiness, this is a kind of people's pursuit of their own interests.

As an emerging tourist community, what is it that attracts users? is a large-scale advertising, or everywhere to pull people, or let friends and relatives to help, or develop viral marketing tools, or like the 19 floor is born with a good backer? These are just a way to solve the problem, Individuals are based on their own strengths and relationships, of course, can also be carried out simultaneously. Too many theories are not enough to explain the problem, as an example of a friend's travel community to talk about the functioning of emerging communities, the friend of the tourist community called "Donkey to Le", is a new tourist community, into his community to look at, in the topic of the different settings, it should be said relatively small audience, This also to a certain extent restricts the promotion of the way, because he only found his target group can correspond to the propaganda, if tell a like to read gossip news of the people is not in vain. But we need to always ask ourselves a fundamental question: who is our community built for?

We are in the process of running the community do not always just think about how to let users provide content for us, but to think about what we can provide users, we have to keep this mindset forever: the user is always to get. Use this mentality to do the community, to provide users with value. Places of value to the user, users will often be caring, you now want to understand that users are like customers in the traditional field, because the community as a supplier of competition is too fierce, we have to attract users, retain users, no such mentality, as a netizen why I choose to stay here, not there?

If the user is staying here for an interest, such as acquiring content, acquiring a friend, and resolving the mental needs of the gloom, does anyone think we can still offer material rewards? Of course, this is a secondary support, it must not be regarded as a major stimulus package, it will not outweigh the gains. This approach has already been applied to other types of websites, such as the rebate of airfare hotel bookings, and the integration of other types of websites. Let's take a look at the "donkey to Le" travel community, the friend told me that they have just launched a community wage system to attract and retain users. But I think that pure wage system is difficult to retain users, people are selfish animals, is also the time in the acquisition of animals, is what kind of power to make his long-term insistence or stay, the spirit of the factors than the inevitable more important than material, not to mention we see the major websites launched the rewards are just some petty, Is it possible to attract attention? For the time being, there is no such data to disclose to me. If the "donkey to le" travel community can combine the topic with the rewards, I think this must be a useful attempt, at least I think as an emerging community, such a small audience with the original content will be recognized by netizens and like, how to let users stay together to share, So that the virtuous circle not only my friend to consider the problem, but also the vast number of community operators to deliberate on a key issue.

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