How does China's personal website succeed in making money?

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So far, the number of personal websites in China has exceeded 30 million, and the number of personal webmaster is also close to tens. Although the vast majority of them are unable to make a profit through the website, there are still a large number of successful people who are starting to become part of the new rich class. Compared to the CEOs of the mainstream internet, the origins of these people are not respectable or even humble, but they are as unusually shrewd and diligent as Wenzhou merchants, who hide in obscure corners, but the immense energy that can be made to change the entire Chinese Internet. And these millions of personal webmaster, at this moment is at a crossroads of difficult choices. Left or right, this is a problem that may affect their lives. Now, how does a personal website make a successful profit?

Go left, that is a point of commercialization, pointing to the mainstream of the internet, the future may become a new Baidu, may also be in the ashes of the steam; to the right, it is a personal web model of the old road, the risk is small, the benefits are considerable, but there is no greater room for growth

Not long ago, Chongqing's Jijun to 1.9 million yuan price of his personal website "Guang Jie" to sell to a network company. The Web site's model is very simple, that is, the content of the URL plus text messages, but in the past two years, the site to bring the jijun income of up to 600,000 yuan.

Despite millions of cash on hand, Jijun still wants to do some personal web sites in a low-cost way, as before. He said that this choice is related to his experience and hobbies, many years ago, he was just a mechanical fitter, a monthly salary of less than hundreds of yuan. After making real money through the Internet, he is not in a hurry to take more risks to try to commercialize the road.

By the individual stationmaster regards as the struggle model xingping, also holds the same mentality. In the personal website hao123.com to 50 million yuan to Baidu, the low-key young people still living in small towns in the south, to small workshop model, maintaining a number of other large flow of personal websites.

Xingping received little education, but he understood the basic needs of the Internet more than anyone else. After a short wandering at the crossroads, he resolutely chose the way in which he was accustomed to the solo struggle.

Of course, not everyone can be as low-key and calm as they are. With the increasing competition, more and more personal owners hope to achieve large-scale expansion and operation through cooperation with VC (venture capital), thereby further consolidating their advantages.

In these so-called outlaws of personal webmaster "Rivers and Lakes Ranking List", Cai, Shengdong East, Chunhui, Huajun are relying on personal website rich and famous characters. But after the success of attracting investment from VC, their role with the personal webmaster is drifting away.

Cai launched 265 websites in 2003, and he realized millions of dollars a year later. But he did not meet these, in December 2004 after a huge investment from IDG, he formally moved the company headquarters to Beijing, the "outlaws" figure also began to appear frequently in the mainstream it circle.

Under the influence of Cai, only the Shengdong east of the college culture also transformed to commercialization. Panzen in the Internet early dug up a value of millions of yuan "first bucket of gold." Since 2005, he has started large-scale operations, including 9991, 51, through acquisitions and other sites, not long ago, when his web site attracted 4 million of billions of dollars in investment by Sequoia, and its companies quickly expanded to hundreds of people.

But massive expansion has also led to a sharp rise in costs. It also means that the commercial path of personal webmaster is fraught with risks and hardships. Century good edge of the webmaster little Dragon Girl to this deep experience. Her personal website is quite successful and attracts more than 400,000 users a day. But after pulling in venture capital and recruiting this year, her financial position shifted from profit to loss. If you can't quickly occupy more markets, her pressure will only grow.

Even Cai admits that only 5% of China's personal sites are suitable for commercial roads, with only 1% of them likely to be successful. Such a small proportion, it is clear that the individual stationmaster can not be optimistic.

But in any case, the outlaws of these Internet eras are at this crossroads of hard choices. Left or right? Between commercialization and non-commercial, mainstream and non-mainstream, temptation and risk are always the same.

This is a grassroots era, this is also a crazy era.