How does cloud computing affect digital marketing?

The authoritative forecasts issued by Forbes, Cisco,forrester and Gartner suggest that cloud computing technology will be universal worldwide, and that this is only a matter of time. Although the development of cloud computing is often criticized, cloud computing will change many industries. This paper analyzes the impact of cloud computing on digital marketing.

Now that cloud computing technology has weathered the "toughest" stages of development smoothly, and many industries are fully aware of the benefits of cloud computing, more and more companies have adopted or integrated some cloud computing technologies into their businesses, which means they have benefited a lot from the cloud.

The future of consumers will be in the clouds

More recently, technical forecasts by Forbes, Cisco, Forrester and Gartner suggest that cloud computing will gradually spread globally (albeit somewhat "cliché"), but one of their predictions is consistent: by 2016, One-third of the world's digital content will be stored in the cloud, compared with just 7% last year.

In the case of cloud storage, they predict that in 2016, The average household data storage will rise directly from 464GB in 2011 to 3.3TB, but not every home has a large enough storage device to hold the data, so most of them are hosted in the cloud, which leads to a huge increase in consumer spending in the cloud, and research shows that the global cloud computing market will reach $241 billion trillion in 2020 years, and this The number was only 40.7 billion US dollars in 2011.

Forrester's research shows that in 2010 most users will abandon the local client installer and support web-based applications. But the move is not purely personal, but most companies migrate to the cloud, which can save a lot of costs.

Why does digital marketing migrate to the cloud?

Multi-Device support: Through the cloud, marketers no longer need to worry about hard drive or other local storage issues, and use existing mobile devices to access or share files on the Internet at any time.
Security: Security is no longer a problem! (This point I do not agree, there should be a long way to go) those large and mature enterprises have entered the market, they have professional knowledge and skills to maintain user data security. In addition, marketers do not have to worry about the loss of data due to hard drive damage or natural disasters, cloud service providers have redundant backup and offsite backup systems, which means that there is basically no possibility of data loss.
Low cost: This is very important, and it is the most important factor for cloud computing technology to be favored. Users do not need to spend hundreds of millions of dollars to build infrastructure, and an available network device can get a cloud-based system via Internet access.

Practice is the only standard to test truth

Liz Karschner, Sepco:sepco's Marketing & social media Manager, uses HubSpot to monitor the company's marketing and to steer the right direction. HubSpot has a strong analytical and marketing tool, and Karschner can learn about the company's marketing in any location through network equipment. (HubSpot is a well-known U.S. digital marketing start-up company, HubSpot company valued as much as $200 million trillion, Google and Sequoia Capital, both HubSpot show an interest in investment. ）

Whistler Blackcomb: This is a ski resort located 125 kilometres north of Vancouver. The resort manages 9 different social networks, taking advantage of multi-level social media campaigns to boost their visibility and attract more customers, who use HootSuite Dashboard for management, HootSuite founded in 2008, A social media management tool that was originally a Twitter account. Now HootSuite is supporting more and more social networks, including Twitter, Facebook, Linkedin, Tumblr, Google +, Pinterest, and now includes Instagram, SlideShare.

Whole Foods: The company has more than 50,000 followers in Pinterest, the world's largest photo-sharing website, and has a personalized brand to promote its core values. The company's sales director Michael Bepko is also inspired to come up with this marketing model.

(editor: Fumingli)