How does Lenovo mix in watercress?

Many people will regard watercress as a completely different Holy land than the microblogging. Compared to the mixed-bag microblogging, watercress unique, personalized, full of literary flavor, network depth users prefer watercress. Here, you can with a bit of talent, will be some literary youth or middle-aged Kan mountain, rip, you always find a thoughtful article, good-looking pictures, interesting things.

And for the brand, you can find more high-quality content, you can know more interesting watercress reds. How do so many interesting people and things react with brands? An important point is that in watercress, brands no longer simply show brand content, but also integrate into groups-what we call "blending".

How does Lenovo mix in watercress?

o Make every topic interesting

There is no shortage of topics in social networks, and some topics have become more interesting after being UGC by netizens. Of course, the topic of leaving party A's request is no more interesting or meaningless.

In the October 12 for Lenovo deformation of the yoga to promote the listing, Lenovo station will yoga "Flip" feature extended to the concept of "subversion" in the watercress launched "reverse-day self-portrait" activities. What kind of self-portrait will become more interesting and inverse days? For example, the Australian demon male model Andrej Pejic enough to be evil, but also such as small s on the micro-blog on the funny Play treasure. So this is an attitude, is "I" and the world is not the same expression-evil-doer or funny, as long as enough to flip, enough to subvert on the line. Such an interesting thing, watercress er how can not like?

As a then, all naked out of the mirror refused to birth control ring, Monster-class gossip, clown makeup, 24 yan facial expression, Ngau tau stem cos, all kinds of channels have no urine point of photos collected to more than 400 Zhang, but also attracted to the watercress "the first red" Fu Gener portrait uncover photo.

Is the Netizen lets the topic become more interesting, how to guide the Netizen to create? Very simple, this self-portrait activity, Lenovo station editor appeared, tongue-June, Ngau Tau stem cos June, this is the activities behind the scenes.

Ø online play, deep communication

Every day there are hundreds of offline activities in watercress with the city released, every day there are countless watercress er through watercress with the city to find exhibitions, small theater performances, listening to the song, lectures, music festivals, Flash, the audience. Talking about O2O, marketers are very exciting. As in the watercress so advantageous O2O platform, Lenovo certainly will not miss.

August 12, Lenovo Smart phone S880 listed. Brand-developed mobile phone promotion theme is "Let Dream happen", invited "those years" the most fire director nine knife shooting TVC, and for mobile phone endorsement. In the watercress, Lenovo around the "Let dream Happen" and nine knives can do what things?

First of all, watercress er like the film and text, combined with nine knives of the youth film, launched the collection of "Youth movie screenshot" and "Youth text" online activities. Not surprisingly, watercress youth played a passion for creativity, uploaded more than 900 youth movie screenshots, creating more than 10 quality journals.

Through the early stage of youth, film topic guidance matting, Lenovo station planned a line of activities. Invite youth film "Those years" director nine knife and Shell Network CEO Ji (Micro Bo), in the style of leisure bar to launch a dream about the impact of youth. Strong guests and interesting topics to attract more than 900 people to participate in, more than 800 people interested in the activities of the offline activities, to collect more than 260 questions to netizens. Nine knives, Ji stacked out of the material, the host green Sound of the wonderful mouth of flowers, so that fans interested in the scene. Lenovo's S880 TVC, a variety of products to display and provide experience, these allow Lenovo to obtain direct exposure.