How does technology create "cool" hotels?

in the new technology

Have you ever thought about opening a hotel door without a door card? Or use a mobile phone to remotely control all the electrical equipment in the room? Or do you want to go to a hotel without asking for the WiFi password, just press a key on the micro-mail public number?

All this has been or is about to be achieved under the impetus of new technologies. "The first financial daily," a multi-party investigation and interview learned that at present, such as home, Jinjiang Star, Han court, Pudding and many other chain hotel operators are through two-dimensional code, micro-letter platform, such as new technology to build hotel smart rooms, intelligent marketing Management and industry cooperation, which will bring more potential for the hotel customers and increase customer stickiness, It also paves the road for the hotel to add RevPAR (the average actual operating income per room that can be borrowed).

Two dimensional code business

In a hotel like home in Shanghai, currently experimenting without room key can open the new technology-guests in the app booking hotel and online payment, will get a two-dimensional code, arrived at the hotel, after the guest after the registration card without any card keys, but directly to the room door using two-dimensional code brush to open the door into the room.

"Inside of us, this project is called ' keyless check-in ', guests can fully self-service check-in, to achieve from booking, check-in, check-out are seamless connection, the process is very convenient, not only to reduce the hotel labor costs, but also to obtain more wireless customers, to know in the information age, the young wireless end users are the most powerful, And through the app is very easy to develop guest consumption habits, increase consumer stickiness. "Xu Wenlan, assistant vice president of the Network Marketing Innovation Center, told the first financial daily reporter that the technology's patent belonged to a technology company that now works as a supplier. After experimenting for a period of time, the 80%~90% guests are very fond of this use of the two-dimensional code to open the Check-in experience, so such as home next will be in Beijing, Shanghai, Guangzhou and Shenzhen first to spread the use.

Xu Wenlan Introduction, to achieve a two-dimensional code unlock, it is necessary to replace the original brush door card lock, this new technology into the two-dimensional code door lock cost and the original room card door lock cost equivalent, if all new hotels are directly installed two-dimensional code lock, in fact, there is no increase in costs.

"Of course, there will be questions about security, in case the two-dimensional code used to open the door is photographed by others. Can other people open the room door? That's the problem we've been thinking about, we will be through technical means, so that the two-dimensional code used to open the door every 30 seconds to 2 minutes to change once, a two-dimensional code has 600 characters, subtle changes will change the two-dimensional code, only the real guests to hold the dynamic change two-dimensional code to open the door, The original two-dimensional code photos taken by those who took the photo were invalidated in 30 seconds, which protects the occupants. Xu Wenlan to the "First financial daily" reporter explained.

Because of the variability of the two-dimensional code hundreds of characters, such as home is drawing up a new two-dimensional code business opportunity--combined with different industry cooperation. "We just change one character of the two-dimensional code, then become another code, such as we can open the door of the two-dimensional code in a McDonald's food and beverage coupons, the original door code into open door plus food packaging product Code, which only change a two-dimensional code character. Xu Wenlan revealed that at present, such as home and McDonald's to discuss cooperation two-dimensional code packaging products, in the future can also be with cinemas, scenic areas such as such cooperation and benefit.

Some restaurants said two-dimensional code cooperation model is very feasible, because such as home such large chain hotel enterprises have tens of millions of to 100 million times per year occupancy scale, once in its guests open the two-dimensional code in the bundle of their own food coupons, it is equivalent to the introduction of a huge restaurant passenger flow.

Micro-trust Biosphere

Now "Finger clan" more and more, photo, hair friends Circle, group chat has become an essential part of many people's lives, so relying on micro-letter Ecological Circle, the hotel industry is also looking for more business opportunities.

"The first financial daily" reporter in the interview learned that, in addition to micro-credit publicity, micro-letter payment, such as "basic", there are now some hotels have to use the technology of micro-letter selection of self-service, customer service and other fields. The street-cho hotel in Hangzhou has four micro-letter "artifacts" of the Smart hotel-self-selection, micro-letter door, micro-letter customer service and micro-letter, the four "artifact" let the street-cho Hotel become the first implementation of micro-letter full self-help hotel.

For example, guests should first make a reservation at the Weibo public number on the street-Cho hotel and choose their own room, and then pay with a micro-letter. Upon arrival at the hotel, the guest in the micro-letter public number of self-help check-in procedures, through the micro-letter control room door locks, and hotel customer service in the micro-letter real-time interaction, consulting room facilities, surrounding supporting, transportation and even city food. Finally, guests can also be on the micro-letter "one-click check-out" and guest room reviews. For customers who need the invoice bill, they can also enter information on the micro-letter, then the hotel will send the invoice according to the customer's request.

"We are also aware of the customer's extended service needs, so we have developed the use of such as home micro-letter public number for breakfast, micro-letter Sales membership card, a key micro-letter connection taxi software, etc., these are user-friendly micro-letter intelligent services. One of the strongest of these is the micro-letter one-click Connection to a national hotel WiFi, according to our statistics, about 80% of the guests in the hotel will ask ' there is no WiFi ' and ' The problem with the password is that we have added a one-button connection to the home micro-letter public, such as a hotel WiFi function, as long as the button once, the next guests into any family hotel, you can automatically connect to WiFi. Xu Wenlan revealed that many companies use micro-letters only to promote sales, which does not get too many just needed guests, and its use of one-click WiFi binding Most of the new customers, these are the core source.

And with the micro-letter consumption and binding records, the hotel can also targeted marketing, that is, for potential customers directly push information. such as home will be based on customer occupancy, to the potential customers targeted to send micro-letter card package, a lot of discount cards, will be part of the potential of customers gradually become highly viscous loyal customers.

There are technical companies that can be achieved to allow room staff through micro-letter to know which room needs cleaning, if there is damage can also be sent through micro-letter to the maintenance department, which can reduce human and communication costs, more micro-letter and self-service can also reduce hotel energy consumption and procurement costs.

Smart Room

If "No Room card open door" still stay in the outside of the world, then use mobile phone control TV, lighting and so on into the room inside.

Pudding Chain Hotel under the brand "Zhi Shang" has been enabled smart rooms, guests can bind their own mobile phones, using mobile phone control in the room TV, air-conditioning, alarm clock, lighting, curtains and so on. And all this can be done by downloading the app.

"We had the idea of building smart hotel rooms around 2007, for example, you can do without rounds, using mobile phones to pay, check-in, control of the room electrical appliances and check-out, but unfortunately the technical conditions were not allowed, and the guests for technology and self-service acceptance is still limited, Many of the guests were also very interested in everything to be served by people. "One of the founders of the Pudding chain hotel, Schorqing told the first financial daily reporter, as more and more business guests, especially the young people for the private space needs, technology and other upgrading, unmanned intelligent services are more and more needed, so the pudding chain hotel smart rooms came into being.

such as home and other industries are now developing smart rooms, in addition to the use of mobile phones in the room to control electrical equipment, such as home is still studying how to let guests to mobile phone remote control of the room equipment.

"We consider the extremes of winter and summer temperatures, if you enter the room and then open the air-conditioning will take a certain amount of time to adjust to the appropriate temperature, this period of time guests will be poor and cold, so we hope that the future can be achieved when the guests close to the hotel, it can use the mobile phone in advance to open the room air-conditioning, preset temperature, Once it enters the room, the room temperature has been adjusted. Xu Wenlan revealed that how to use mobile phones in the haze Day automatically adjust the air quality in the room is also such as home is studying the subject, once the future of such intelligent room into use, it can increase the number of high-end business customers.

Many operators pointed out that the smart room also has a major function-to save costs, the hotel can determine whether there are guests in the room, if there is no guest in the room and the appliance is still open, then the hotel can automatically cut off the power through the intelligent room system to achieve cost-saving purposes.