Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Now a lot of web sites are more and more attention to the development of E-commerce, want to get more on the network sales channels, but due to the huge amount of information on the network, to the product to show more people to see a certain degree of difficulty, then how to do it? In general, bidding and advertising are a way to Another way is to use SEO to accomplish such a goal. Now a lot of SEO practitioners to the site to optimize the one-sided understanding of the chain, although the chain published in the SEO accounted for a large proportion, but the whole SEO is not just the release of the chain. Below, Robin is using a chart to analyze the various problems of executing SEO.
How easy it is to perform SEO with chart analysis the hardest to publish
This picture is the English version, there is no Chinese, robin used tools to translate a bit, may be some of the terminology translation is not very accurate, then please the spectators forgive me. Directly say SEO implementation of various factors. The research and analysis of the SEO work is probably divided into 12 categories, robin on the 12 kinds of SEO work to do a simple explanation.
External Link Building
External link construction is the normal outside the chain of construction, now many companies will recruit some outside the chain Commissioner, these people's role is to use tools or manual in the distribution of the chain outside the website. To get more of the back chain, even to get direct visitors. Now the domestic SEO a little bit fidgety, many Web site optimization practitioners have put the role of the chain of myth, that the chain is everything, this mentality is actually undesirable.
Web Content Authoring
The existence of the site needs to have content to the user to see, only valuable content will allow users to identify, so the site needs to have a variety of content to attract users, here the content needs and the theme of the site, not an entertainment site for content to publish the content of sports. And a site, a lot of content is needed to build people.
Blog Building
Once upon a time, the chain of the blog swept the entire SEO circle, "How to create a simple sprocket for your website", Robin also has written a simple sprocket is how to work, and blog construction is to a large extent this purpose. Of course, there are many people's blog building is actually for the brand publicity, this is another model, in short, although the spread of micro-bo is very large, but the role of the blog in the short term is still irreplaceable.
Social media
Social media is a marketing approach that uses social networks, online communities, blogs, encyclopedias, or other Internet collaboration platforms and media for marketing, sales, public relations processing, and customer service maintenance and development. General social media marketing tools include forums, microblogs, blogs, SNS communities, pictures and video sharing.
Media optimization
Here directly translated is the meaning of media optimization, in fact, personally think is a link bait role, with seminars and other means of proliferation of enterprises or personal reputation, with PDF and other documents to disseminate the concept of direct, so, it is easier to use their own ideas to influence others.
Login Page
The login page here is not the page where the user logs on to the site, but the first page of the site that the user accesses through other channels. Get a higher ranking of the relevant keywords by optimizing the page and get more visitors.
URL Normalization
This also site standardization should not say too much? Now the general procedures for the URL processing is relatively good, even if the dynamic link, can also survive pseudo static.
Competitor Analysis
Enter an industry in fact is very few competitors, such as Beijing East early encounter new eggs, then the analysis of competitors is particularly important, not only to analyze the competitor's product line, but also need to analyze their optimization program, even marketing methods, keyword layout. Strive to do better than them.
Research on keyword Strategy
Keyword strategy is the site must be understood in the early days, this robin is not much to say, the details can be directly referred to the pyramid-style keyword layout scheme
Site Map
The role of the site map is very important, if a site a lot of levels, many columns, site map to allow users to use the shortest time to find the most needed content, this is a user experience.
Internal links
The site's internal links, now a lot of blog is not very concerned about the construction of the chain, because the construction of the chain spent too much time, then the site within the chain to do reasonable layout, can also play a very good SEO effect.
Title
In SEO, the title of the weight is the highest, so do the title optimization, what page should be what the title, all need to conform to the user's search habits, this Baidu did very well.
Meta description
That is, the keywords and descriptions of the Web site, this writing is generally written after not to change, so the early need to use words to think a little more.
PS: This chart is derived from the research and analysis report of the Sherpa people. The data sample is 1530. The investigation time is April 2011.
This article link: http://www.zhidaoseo.com/terminology/sherpa/996/