How far can you go when your hands are swimming without fun?

Some say the world is flat, with the development of technology and the continuous progress of the industry, there are more and more new things are born, and now communicate without national borders, but when it comes to globalization, we have to mention some of China's hand-travel products concept is too short-sighted, especially pay questions, the future into the overseas market or will encounter Waterloo. By observing, Chinese hand tour is gradually detached from the essence of the fun of the game, this situation is not good to say how long the future will last.

From the end of the era of tourism, Shanda by virtue of the "legendary" top of the first throne, even after years, even if the grand agent of dozens of products, "Legend" is still the most profitable, in the earnings data can still occupy the highest position in the revenue. You can attribute its success to the snatch system, due to siege settings, can also be attributed to the small number of products at that time, the rare for expensive, but can not be denied that everyone in the early and middle of the legendary play a lot of fun, the participation of each player is very high, the game does not set too many thresholds, The only hurdle may be that the escalation that is often criticized is too difficult.

Then came the time of the page tour. Light client, high consumption has become synonymous with the myth of the page tour. Because of the dissatisfaction of the large client demand for hardware and unusually tight stickiness, page tour in the next ushered in the golden period, but since then, regardless of the end of the tour and the page tour has a kind of lingering injury-players can not spend money from the game to get fun. This imbalance has been a stark reminder to players that the game world is as much a reality as society.

Then the hand swims, in fact the hand swims all the time, the hardware upgrades and the Apple Android System application, makes the hand swims through the high speed development three years, has surpassed the page tour in the industry scale, has become the first big occupation type in the Chinese game exportation. Before the author compared the Chinese and foreign hand travel industry view, the most emotion is that foreign excellent products dare to shout out "Our goal is to let players play for many years", and Chinese game companies may also dare to shout out slogans, but there are few can do.

Supercell CEO: "The goal of our game is to allow players to play for many years, not weeks or months." If only 10% of the players return to the game after one months, then our goal is hard to achieve. The game development team and the project leader's intuition is more reliable, the game is more like art, rather than science. Data can tell you how good a game is, but you can't make a good game out of data. ”

Now let's take a look at how China's hand tour is done

The author investigates a popular a hand tour of a district active users QQ Group of 20 players, users who are dissatisfied with the game-paying problem account for 50% of the future, with 20% of players who will be willing to pay a strong fee in the future, 50% for those who may be paying for it, and 30% for players who are disappointed with the game's content. These 20 players are almost always paid players. In the game, the time spent in the survey, 1 hours accounted for 60% of the proportion.

To avoid the impact of this hot hand tour, take up a hand tour. A hand tour is a card-type hand tour, by satisfying the game conditions set, can form the formation of play, so that generals surrender, through the collection of souls can be reborn generals that are generals. A hand tour from the beginning by 10 souls can be reborn generals to 30 souls, originally 10 days can be obtained generals into 30 days or longer, every 3 challenges to a specific level can get 1 souls, daily limit of 3 times, if you want to refresh the time required to reset the level of the gold ingot and physical strength, the same need to refresh with the silver piece. If you want to collect 30 souls, if not the money players to play, it takes 30 days to obtain, of course, this is a very good luck situation, and even 3 challenges 1 souls are not.

If you don't want to be restricted by this, is there a way? The answer is lottery, 10 even smoking can be smoked to generals. A 10 continuous pumping needs to be close to RMB250 yuan. Not every time 10 even smoked can get new generals, if all the generals in the game to get it again, imagine the need for much input. Game planning may justify that 10 of even pumping is random and uncontrolled. But many players with money experience is, 3 times 10 even smoked will get a new generals, this is what concept, 750 yuan to obtain a generals.

Surrender to the generals will always be a little bit, 27/30, 24/30, 21/30, only 27 soul Difference 3, only 24 soul difference 6, only 21 souls difference 9. Only a few generals surrender to get the new generals, but is not let you get, checkpoints can not reach Samsung clearance, players can not get the soul.

Here's the problem.

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Big R in the group said, playing games is more than money, do not move the brain, do not spend too much thought to study the game, or to think about how to make money.

Big r: Money is willful, money is bought and bought

Small and medium R with extra money: You can consider using 200RMB to buy when the time limit is discounted by the generals

Small r with no extra money: Save to wait for the next sale

Small R and no paid active users: participate in the Forum after the dynamic cumulative check-in 30 days to obtain, or choose not to play.

Non-paid inactive users: no more games.

According to the latest data show 2014 years Q3 quarter, hand Tour products retained 3rd, 7th retention and 30th retained all appear to decline, the reason is no less than two points, first, the number of hand-travel products are very rich, the product is not attractive enough. Second, the level of pay and the scale is too high, so that the player is discouraged.

Dataeye CEO Wang Xiangbin pointed out that the market is too focused on retention and pay, ignoring the non-paying group and online time. The real support and promotion of game development is not paid users, but a large amount of non-paid active users. Therefore, the goal of adjusting the pay rate should be to find the balance between the two groups of people, rather than the pursuit of high pay rate. Excessive pay rate, the price is to hurt users, shorten the game life cycle.

The example above is a hand tour, cooperation area of the player Exchange Group, only a few 20 people, every day in the promotion of QQ group, private players want to join to communicate, but very few new players, the total consumption of more than 20 people even reached hundreds of thousands of of the scale, whether the side confirmed, Do players who don't spend a lot of time playing games or spending less money opt out of the game or are not interested in communicating, of course, this data is not very rigorous.

For the retention rate, Wang Xiangbin's interpretation is only a technical indicator that can be changed. "By all means, it can be promoted and maintained for a certain period of time, but what is the meaning?" It only means that the activity is good and does not show how good the game is. The industry is concerned about the reasons for retention, which is directly linked to income. ”

In the author's opinion, can not say that China's hand tour is not fun, if there is no game fun, there will not be so many people to pay, but the fun lost too fast, the threshold for fun will undoubtedly become the last straw crushed camel, in many games business leaders in lament Hand tour life cycle is not long in the present, Is there anyone who really starts from a game of happiness and assumes it from the player's point of view? There is nothing wrong with paying points, but who wants to be happy without spending money? The user must have the world!