How to dig long tail word layout of enterprise website

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Introduction: Where does the traffic from the corporate web site come from? In the country, found that the real enterprise in the long tail keyword SEO site and enterprises are very few, most know the importance of network marketing, so there are different degrees of network promotion.

A friend of the enterprise said, do the network promotion, oneself in each the website of the company publishes our enterprise information, Sina Weibo, Tencent Weibo forwarding, mutual powder, including some common network promotion methods: QQ Group promotion, Forum signature promotion, purchase Baidu promotion, Baidu Alliance promotion, etc. do a lot of the way to import traffic, but really to do Long tail keywords of the enterprise very few, because do not know how to do, write day two days, one months, two months can also endure, but long-term do find mining less than long tail words, so there is no content to write.

The right Remedy: Enterprise website How to dig long tail keyword?

First, from the product itself, mining product name of different description forms, the official website has a lot of attention to civil users commonly used words, such keywords have a variety of ways to obtain:

1. To see the source of search traffic keywords (recommended use of Google Analytics, you can query the source of the keywords of each page);

2, to Baidu Search products generic words (the main keyword do not take the brand), search box to enter keywords when the attention to look at the search box prompts, as well as after the search finished looking at the bottom of the search results, after Baidu, you can use google,360 search, Tencent Search, Bing search attempts to add;

I search in the Baidu search box "Kunshan", get the following tips, illustrations:

Among them, the purple font is because I searched before the keyword, Baidu will be in the search box retained.

3, to Taobao, cat home search products generic words, input keywords to see the search box Drop-down prompts, after the search is completed, to see how sellers are to write the title of the baby, consciously to filter, you can find some you have not seen;

For example, I searched the Moistureproof box, Taobao gave me some of the words I did not notice before: moisture-proof box SLR, moisture-proof box collectors, moistureproof box large, detailed as follows:

These words are Taobao search flow of larger words, can be slightly modified to use in the enterprise's long tail inside.

4, to Baidu index search products generic words (the main keyword, not well-known brands do not bring keywords), search the competitor's brand, and then look at Baidu Index to provide related search (from top to bottom), such as this SEO training Baidu index results;

Second, from the customer application scenario, as far as possible Lenovo customers use the product scene, there are a variety of directions to explore and contact the application of customers:

1, from the direction of use, for different uses of mining commonly used search keywords. For example, the use of damp-proof box is moistureproof, but for different industries or moistureproof goods have different uses, different uses that are potential customers different needs, although to the end, they need a damp-proof box, but the search keywords are not the same; For example, the SLR player, will search: how the unilateral camera moistureproof? Like chip makers. , it will search, chip storage how moistureproof chip moisture and storage, chip memory cabinets, etc.

At this time, we think again, what is the use of Moistureproof box? Who might want to use a damp-proof tank? Expanding ideas: Collectors? What's the collection? Electronic equipment, stamps, calligraphy and painting, photographic equipment? And then divergence, the civilian where may use to damp-proof box? Again divergence, enterprise use and industrial use what place can use? The website operations team and the sales team organized several brainstorming sessions;

2, from their own and other people's lives and work encountered common problems to divergent thinking, find pain point, people often encounter some embarrassing or no good deal with the solution of the contradictions or problems are often a good business entry point;

3, listen to and later analysis of each customer's questions and problems encountered, customer feedback can often find a lot of problems to solve the demand;

With a way to find long tails, how do you use long tails to write long tail documents? Please look forward to the blog tomorrow to update.

Wen/Zhu Huaber

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