How to improve the collection and ranking of medical websites

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Medical website How to improve the collection, improve the ranking, I do medical care for more than three years, experience, fruitful success ~ ~ ~, today and you share some of the experience of this year, we see more, great benefits ~ ~ ~, especially just to do the hospital friends ~ ~ ~ below please see detailed

First, the server

It is best to use a standalone hosted server, do not use virtual space, because the use of virtual space, a lot of IP decentralized site, the site's load speed, stability is not too good, there is another aspect is that if a server under the site is Baidu to K, Then this IP under all the sites are likely to be affected, will also Baidu to K or be Baidu down right.

Second, domain name

The choice of domain name, domestic SEO is mostly for Baidu, the best is to register with pinyin, such as Nanchang 94 hospital can register domain name nc94.com, the length of the domain name can not be too long.

Iii. URL

URL of the directory depth can not be too deep, if too deep unfavorable to Baidu spiders crawl, also not conducive to user experience, such as: HTTP://WWW.***M/A/B/C/D, this is not desirable, directory control must be controlled within 3 floors. URL column naming rules and domain names, preferably with pinyin.

Iv. Framework

Div is now the mainstream, doing this than using table to do the site's advantage is the size of the page is reduced, but also conducive to the site's load speed, the page size is best controlled within 55kb, but it also depends on the size of the site, the content of the number of depends.

V. The writing of Title,keywords,description

Title of the control in 160 bytes 80 Chinese characters, you can refer to under the Baidu search under, see Baidu the longest display how much, and then copied down, compared to your own some of the length of the title. Description is also 280 bytes, 140 Chinese characters.

First page on the title description of the main keyword to appear two times, but also can not go to stack keywords, or Baidu will think you cheat, the main keyword to put to the first and foremost, the site name put to the last. Description (Description) to write around the title, the title of the main words in the description inside also appear two times. Keywords part also according to title key words to write control in 4-6 keywords, also do not stack keywords.

Column page title with column name plus column name some long tail keyword + website name, such as infertility column:

Infertility _ Infertility Treatment _ Infertility Inspection _ Nanchang Male hospital. Description and keywords to write the same as the first page to go around the title. Title of article page title + site name or article title + column name + site name. Description and keywords to write the same as the first page is to go around the title of writing

VI. Application of H1 label

H1 tags in a page can only use once, the name of the homepage site plus h1 tags, column page column name plus h1 tag, article page with the title of the article H1 tag.

Vii. Optimization of picture code

Picture to add alt tag attribute description, or Baidu does not crawl pictures, do not know what your picture content is, Baidu spiders only crawl to the text of things.

Viii. Perfect Website Map

The site map (sitemap.html), Baidu News (Baidunwes.xml), Google Maps (googlemap.xml), RSS subscriptions (rssmap.html) are to be perfected. Place navigation at the bottom of the site. Refer to Nanchang 94 Hospital website.

The density of the key words

Keyword density is best controlled in 1991–2002, as long as the reasonable occurrence of keyword density is not okay, but also can not deliberately pursue the density of keywords to add keywords, regardless of the entire article's fluency.

X. Use of robots

Robots are a protocol file that controls Baidu Spiders or Google Reptiles, no matter which search engine is the first to crawl this file to see what protocols, which pages to crawl, which pages do not let crawl, such as the site's background address these security sites on the site must be shielded, do not allow spiders to crawl. Site maps (sitemap.html), Baidu News (Baidunwes.xml), Google Maps (googlemap.xml), RSS feeds (rssmap.html) The address is added to the robots file for spiders to crawl along these maps. The specific use of the method I do not say more Baidu here. Open and look at the nc94.com/robots.txt.

Xi. 404 Page usage

The content of the site is too much, it is inevitable that there will be errors in the page, and some sites are open a wrong page to jump directly to the homepage, which will cause the first page of the right to drop, we can design a separate pages, prompts the user or guide users to browse. Refer to the Changjiang website to open the wrong page casually.

12, 301 Jump

Generally we use www. No and no www. The domain name can open the site, Baidu Spider He would think is two domain name is two sites, but the content of the site is the same, Baidu Mirror will think that the two stations are repetitive, and to the site down the right, we have some sites under Baidu site www. domain name and no www. Domains sometimes snapshot time is not the same. So we can take the domain name without www. 301 jump to www. On, reference: input ***.com will jump directly to http://www.***.com.

13. Edit False Original

The use of promotional departments to provide some of the higher conversion rate of keywords to do the title to write articles, the beginning of the article must appear two times, the article's internal keywords can be bold, italic. An article to add 3 within the chain. The similarity degree of the article can not exceed 50%, the paragraph level and order may disturb, oneself add some related content again.

14. Construction of outer chain

1. Links

Attention to each other snapshot time, included amount, PR value, each other's friends chain number not more than 30.

2. Blog

The article can be added outside the chain, and some bloggers have links can also be used.

3. The Forum

The release of the theme can be added to the chain, replies can also be, and some of the personal signature of the forum can add links to do their own keywords.

4. Network Favorites

Register to add your own website information, and domain name address.

5. Business-to-business Websites

Similar to the blog.

6. RSS site

Sign up for the RSS feed for the submit Web site. Like catching shrimp.

7. SNS website

For example 51 space.

8. Comments

The comments behind the news can be used with links.

9. Find each other outside the chain

Use Baidu command domain:+ URL, or to sitemap.yahoo.com.cn enter the URL to find.

Set up commonly used post site library, for the effect of a good station, record down, for later use.

Summary: Personally think that SEO is actually a lot of details of the composition, we modify which small part of the site is probably not much impact, but a lot of details in a piece will bring a lot to do with, do SEO to have patience, to persevere believe that as long as unremitting efforts will be harvested, We also have to continue to focus on Baidu and Google's latest changes to learn from competitors some ways and means to complement each other. This article by the nc94.com webmaster feeds!